In business, you need to be always up-to-date with the activities related to the most prospective leads or the big opportunities and not get flooded with updates to all available records in your CRM system. Also, you may want to follow up on the cold prospects and do the needful to convert them to a deal. All this is possible with the Pulse feature.
This feature helps you follow and unfollow leads, contacts, accounts and potentials that are most important to you. The Pulse tab is a centralized place where you can view all the activities of the records that you are following. It also displays the cold prospects instantly based on a given criteria to take appropriate actions.