Tutorial Videos
How to run an A/B test on your website?
Learn how to setup an A/B experiment in Zoho PageSense and how A/B testing your web page can help increase your website's conversion rate.
How to create a heatmap for your website?
Learn how to setup a heatmap in Zoho PageSense and view the visual representation of your visitors' clicking and scrolling pattern on your website.
How to record visitor behavior using session recording?
Learn how to set up session recordings with Zoho PageSense and the benefits of recording visitors' behavior on your website.
How to launch a poll on your website?
Learn how to set up online polls on your website with Zoho PageSense and collect instant visitors' feedback about your business services.
Integrations
Intercom
Watch how integrating Zoho PageSense and Intercom will help you strike meaningful conversations with your website visitors.
Partnership Testimonials
Fresh Egg
Duncan Heath, the Strategy Director of Fresh Egg, talks about our partnership—what he likes about PageSense and the team.
Expert Talk
How to develop a conversion optimization strategy that gives ROI?
This video explains why testing strategies are crucial in getting positive returns from a CRO process.
Why is conversion rate optimization a continuous process?
In this video, Duncan Heath, the strategy director of Fresh Egg, talks about CRO being a sustained marketing exercise.
What are the key website metrics a marketer should track in a test?
Get to know about the metrics that need to be tracked while running an A/B or split URL test.
Why should marketers do conversion optimization?
This video talks about the importance of testing and learning across all forms of marketing.
When should you run a split URL test?
Learn about the large scale changes that need to be done to a website for it to demand a split URL test.
The Optimization Glossary
What is A/B Testing?
This video explains what A/B testing is, in traditional digital marketing terms.
What is an Attention Map?
Learn what an attention map is, and know which parts of your website draw the most attention.
What is Behavioral Targeting?
Get to know what behavioral targeting is, and learn how to give your visitors a personalized website experience.
What is Bounce Rate?
Learn what bounce rate is, and how it is calculated for a website.
What is a Click Map?
Learn what a click map is and how you can use it to identify the parts of your website that attract more visitors.
What is Conversion?
This video touches upon the topic of conversion and how it can mean different things to different businesses.
What is Confidence Level?
This video explains what confidence level means when it comes to A/B and Split tests.
What is a Conversion Funnel?
Get to know what a conversion funnel is, and how it helps you with analyzing your customer journey.
What is Conversion Rate Optimization?
This video explains the concept of conversion rate optimization (CRO).
What is Cost Per Acquisition?
This video talks about an important metric that determines your marketing success.
What is Drop Off?
This video explains the concept of drop off and how it is calculated for a website.
What is Dynamic Content?
Learn what dynamic content means and how it can help you show relevant content to your website visitors.
What is Exit Intent Poll?
Learn what dynamic content means and how it can help you show relevant content to your website visitors.
What is an Exit Popup?
Learn about exit pop ups and how you can use them.
What is Form Analytics?
Get to know about form analytics and how it can help you increase form submissions.
What is a Heatmap?
This video talks about the visual representation of data points via a heatmap.
What is Latency?
Learn what latency is, why it occurs, and how it can affect your test's results.
What is Null Hypothesis?
This video explains about null hypothesis with an example.
What is Multivariate Testing?
This video breaks down the concept of multivariate testing with an example.
What is a Scroll Map?
Get to know what a scroll map is and how it can be used to understand your website visitors' behavior better.
What is Website Personalization?
Learn about website personalization and how behavioral targeting plays a key role in it.
What is Website Session Recording?
Learn about session recording and its various benefit in analyzing visitor behavior.
The Optimization Summit
The Most Valuable SaaS Customer Everyone Forgets
Val Geisler, CEO of Fix My Churn, speaks about the various ways to grow your MRR, and tells you how to identify your valuable customers.
Building Strong Foundations to Scale Up Optimization Programs
Manuel Da Costa, Founder of Effective Experiments, introduces you to the building blocks of a strong CRO program.
7 Habits of Highly Successful Landing Pages
Tim Stewart, Founder and Digital Consultant of trsdigital, speaks about the seven habits that all great landing pages follow.
I'm Sorry, but Your AB-Tests are Probably Worthless (and How To Make Them Really Valuable)
Bart Schutz, a Consumer Psychologist, unveils some surprising eye-openers about your a-b-testing program.
Running Big Experiments First - With Probability On Your Side
Jakub Linowski, Founder and Lead Designer of GoodUI, shows you how to run successful leap experiments with examples.
Running a High Velocity Testing Engine at Spotify
Joost de Schepper, Associate Director - Premiun Conversion Optimization at Spotify, talks about his journey setting up a successful CRO team and shares his key takeaways.
Mastering Analytics for Optimization Success
Michele Kiss, Senior Partner at Analytics Demystified, tells you how to better leverage analytics to drive your testing results, with real-life examples of success.
Everyday Behavioral Science
Brian Messy, Founder & Conversion Scientist of Conversion Sciences, takes you into the world of behavioral science, and tells you why it is instrumental in CRO.
Data-Driven Optimization for Low-Traffic Websites
Viljo Vabrit, Founder & Managing Director of CXL Agency, introducing you to the tactics and tools that help you get the most out of your low traffic website.
Landing Page Optimization—a 15-point Checklist That Any Business Can Use
Justin Rondeau, General Manager of DigitalMarketer shows you how to apply a 15-step audit to your current landing pages to make sure your first impression converts.
How To Optimize Websites Using Emotion and Meaningful Data
Talia Wolf, Founder & Chief Optimizer of GetUplift, tells you how to increase conversions by tapping in to the right customer emotions.