Workflow management helps you to automate your sales, marketing and support. You can automatically assign tasks to users, based on the criteria defined in the rules and update certain fields. Workflow automation consists of the following components:
Workflow Rules are effective only if associated with Workflow Alerts, Workflow Tasks and Workflow Field Updates. When a rule is triggered, the alerts, tasks and field updates associated to the rule will also be triggered. For example, to send email notifications to the recipients, you must always associate an alert to the rule. You can also associate workflow tasks to a rule to assign work to the users.
An example of the workflow rule in Zoho CRM, is the Big Deal Alert rule. This rule is executed when the Sales Amount and probability of winning the business opportunity crosses a significant value. When this rule is triggered, notification is sent to the management and other colleagues in your Sales team. You can edit this rule and its criteria to define your own big deal alert.