If you're a seasoned online seller, then you likely don't need any introduction to this. However, if you're new to the e-commerce scene, this is for you. Google Shopping is a service provided by Google that allows users to view and compare products offered by different sellers. When a user enters a search query for a product, image ads pop up at the top of the search results page, making it convenient for the user to find the best offer.Learn more about Google Shopping
Google Shopping is divided into two categories: Google Ads and the Google Merchant Center. To make your product visible in Google Shopping, you need to bid an amount on relevant search keywords through Google Ads. The Google Merchant Center helps you decide which items you want to display in the ads along with their images.
This integration brings your inventory management and Google Shopping account together. This way, it's easy for you to view, edit, and start new e-commerce activities from a single place. Here are some of the benefits for both Google Ads and the Google Merchant Center.
To make your items visible in Google Shopping, you need to share the inventory data, images, and price of the items. If you integrate the account with Zoho Inventory, then:
To run your shopping campaigns, you need to manage your bids and budget in Google Ads. If you integrate your account with Zoho Inventory, then: