Our Success Stories

Users love Zoho Campaigns on G2 Crowd
Users love Zoho Campaigns on G2
Ignacio GalarragaCEO, The NetMen Corp

"Our goal was to engage each and every customer in a unique way; Zoho Campaigns has helped us achieve that."

How The NetMen Corp doubled their repeat business with Zoho Campaigns

The NetMen corp is an experienced graphic design company based out of Florida, United States. Offering best-in-class design services to over 9,000 marquee clients, the NetMen Corp’s main endeavor was getting closer with customers by offering them unique experience.


Engaging each and every customer in a unique way by sending newsletters relevant to them and also building a brand identity on Social media.


To find a simple and user-friendly email marketing software that will seamlessly integrate with CRM and social media channels at a reasonable cost.


They used Zoho Campaigns to,

Nurture leads and customers

They could easily pull all contact data from their CRM system into Campaigns and follow up with the leads and nurture them with better content.

Offer a personalized experience to customers

They handle close to 500 projects per month and workflows helped them segregate customers based on services offered and send newsletters related to them. Also, they were easily able to identify potential customers for cross-selling other services.

Take their brand to a larger audience

A larger population of their customers had good presence on various social media platforms. Social Media Campaigns helped them take their brand to a larger audience and build a strong relationship with customers online.

Measure results of their efforts

They were able to see which part of the world their customers are from, measure open and click rates of their campaigns, and tailor the campaign content to suit their customer needs.

Manage campaigns on the go

Regardless of the location, they were easily able to add contacts to the lists and send campaigns using the Zoho Campaigns mobile app. It also helped them share reports with the respective teams and do a collaborative study on the results.


  • Increase in the percentage of repeat business from 20% to 40%.
  • Increase in engagement and loyalty.
  • Increase in Brand visibility.

More About The NetMen Corp:

The NetMen Corp has been in the design business for over 10 years and has helped hundreds of companies develop their brand by offering logo design, marketing materials, packaging and illustration services. The company takes great pride in creating the most innovative designs while providing an exceptional customer service.

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Angie KearnsBrand Manager, Noxilizer, Inc.

"The software allows for tailoring messages and campaigns to select audiences, to increase awareness, support engagement and ultimately drive more sales."

About the company: Noxilizer Inc.

Founded in 2004, Noxilizer, Inc. is a provider of an advanced, room-temperature nitrogen dioxide (NO2) based sterilization technology. With a flexible, advanced technology that sets them apart, Noxilizer’s goal is to drive awareness of NO2 technology, a clear understanding of its advantages, applications for its equipment and services and overall acceptance of the technology globally.

Noxilizer is committed to personalized, customer-centric selling and utilizes Zoho CRM to help manage their sales activities. Additionally, the company augments direct sales activities with email marketing. Using Zoho Campaigns, they’re able to reach out to industry decision makers with professional looking communications and reinforce their key selling points.

The challenge before Zoho Campaigns

Typical of most fast growing start-ups, Noxilizer is challenged with availability of resources and scalability. As a result, their choice of CRM software needed to address these challenges and provide effective solutions.

Why Zoho Campaigns?

After researching several options, the team selected Zoho CRM, noting it was an intuitive, affordable and flexible offering. Most importantly, it offered the ability to grow as their organization grew. Noxilizer later added Zoho Campaigns for outbound marketing, a seamless integration.

How do they use Zoho Campaigns?

The team at Noxilizer primarily uses Zoho Campaigns for sending ongoing communications to their customer and prospect database. The software allows for tailoring messages and campaigns to select audiences, to increase awareness, support engagement and ultimately drive more sales.

How do they benefit from Zoho Campaigns?

As a vehicle for their email marketing strategy, Zoho Campaigns offers easy to manage, personalized communications to large audiences. Zoho Campaigns has also allowed the team at Noxilizer to gain insight into which of their messaging resonates with their audience. Through customer surveys and reporting tools, Noxilizer crafts and refines their messaging to deliver messages that matter to decision makers.

With Zoho CRM, they can successfully store and manage their leads for personalized selling. And with Zoho Campaigns integration, they can deliver the information customers are seeking.

Would they recommend Zoho Campaigns?

“For a start-up organization, Zoho CRM and the integration with Zoho Campaigns have proved to be great tools. It is intuitive–allowing new users to jump right in with relatively little training. It is cost-effective for a small number of users and offers scalability as our organization grows.”

More about the company

NO2 technology offers many advantages over traditional sterilization methods and is ideally suited for temperature and pressure-sensitive medical devices like prefilled syringes, drug delivery combination products and polymer implants. Noxilizer sells sterilization and decontamination equipment to pharmaceutical, biotech and medical device manufacturers and also offers contract sterilization services at its Baltimore, MD facilities.

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Damian HallCEO, Venue10

"We have a distinct pathway from freemium to premium customers that works and is getting better every month through Zoho Campaigns reports, analytics and application."

About Venue10

We, at Venue10, offer a places-of-interest marketing platform via our website and mobile applications, allowing customers to make free reservations at restaurants and other venues of their choice whilst taking advantage of unique offers.

What challenge were you facing before using Zoho Campaigns?

Getting our database of Potential Venue customers to subscribe to Venue10, allowing us to activate our email newsletter-marketing program, and also having the process linked to a CRM program that was flexible, agile and simple to work with, and finally affordable.

How is your business different after using Zoho Campaigns?

We have a distinct pathway from freemium to premium customers that works and is getting better every month through Zoho Campaigns reports, analytics and application. We are also becoming Zoho junkies - adopting CRM, Sales IQ, and reviewing other integrated services.

What advice would you give to other Zoho users?

Education – training, practice, re-training, education, and practice – you have to get and be committed to the service, and ensure others understand what it does and how it can help.

More about Venue10

Our business process is to list suitable places of interest from the restaurant, bar and meeting places communities that gives the customers an immediate, centralised reference point, and allows the venue owners to claim their listing and upgrade to the direct reservation platform at an annual fixed fee.

We have presented on our website 230,000 places of interest, and have a further 1.8m places of interest to be published in 2015-2016, making Venue10 the world's largest targeted listing for table and group reservations across the UK, Europe, North and South America, Australasia and Capital Cities in the rest of the World.

We are starting on our commercial journey after 2 years of development, and we are confident that we have the right solution today.

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Nicolas QuijanoOwner, DesignIt4Free

"It is much easier to use email lists on Zoho Campaigns than any other company like MailChimp or Constant Contact."

What's DesignIt4Free all about?​

Designit4free.com is a full service printing and graphic design service specializing in creative and unique business cards. We also do banners, brochures, postcards, flyers, tri-fold brochures, plastic business cards, metal business cards, die-cut special shape cards, folding business cards, EDDM mailing, logos, websites, search engine optimization, social media optimization and more! There isn't a printing or design job that we can't handle!

Who is your target audience?​

Our target audience is businesses with a need for unique marketing materials that stand out. We help businesses stand out against their competitors. We have a wide range of customers, but some of our best customers are Real Estate agents and companies, Dental and Doctors offices, general contractors, wedding DJs and party event planners, event rental companies, car dealers, boating and yacht dealers, fitness studios, chefs, restaurant, salons, psychics, welding companies, oil field companies and many more!​

How do you use email marketing to target them?

I use email marketing sparingly because I know it is annoying to spam my customers with too many emails. I use email marketing for general stuff like: letting them know about specials or promotions I have going on, and wishing my customers a happy holiday. I will only send out email campaigns once or twice a month, just enough to keep my company fresh in my customers minds.

How has using Zoho Campaigns helped your business?

Zoho campaigns has made it easy to send out well designed eye catching generalized emails to my customer base and it's much easier to use email lists on zoho than any other company like mail chimp or constant contact.​

I really liked your Thanksgiving Twitter post. How do you find our template editor?

I use a combination of email templates and Photoshop to make my campaigns. I try to switch it up to see what type of campaign gets the most views. I will toggle between doing mostly text campaigns and other campaigns that are more visual based. For the thanksgiving campaign, I used Photoshop to create a custom image with nice thanksgiving graphics that matched one of your standard thanksgiving campaign templates, I inserted my own custom graphic and deleted anything from the template that I didn't need. Then I put my contact info at the bottom and linked my social media to the provided buttons. The whole thing took about 15 minutes to complete. Then I just had to schedule my campaign to be sent so my customers wouldn't be eating their thanksgiving dinners or entertaining families, so I figured 3:30pm would be a good time to schedule the campaign to be sent and it was very successful!

Would you recommend Zoho Campaigns to others? If yes, why?

Yes, because the email templates are easy to customize, the analytics are great so you can see who is reading your emails and how many times they viewed your email, so you can see which customers have the greatest interest in your campaign.​

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John FoleyNational Dental Pulp Laboratory, Inc.

"Quality, tailored content that would normally have taken several minutes to complete gets automatically sent out regularly, without me even having to think about it. Zoho Campaigns is an integral part of our sales and marketing process here at NDPL."

About NDPL and your target audience.

As a dental stem cell bank, NDPL is dedicated to providing an excellent, trouble free opportunity for consumers to save a unique and valuable stem cell found in their teeth. Additionally, we aim to educate the public and dental professional communities about the potential applications of these cells in treating a wide range of diseases and injuries. We are also committed to ongoing stem cell research, and plan to expand our research and development department to generate pioneering research advancements in the field of therapies involving Mesenchymal Stem Cells (MSCs). Through our research and development, our goal is to assist the medical community in medical treatment of the general public. 

We have a few target audiences. One group is parents of children who are just about to start losing their baby teeth, and another is young adults and parents of teenagers who will be having their wisdom teeth taken out. Another target audience is dentists—primarily family dentists and oral surgeons.

How do you grow your subscriber base? Do you use our sign-up forms?

Yes, one way we grow our lists are by offering digital content behind a form, such as our infokit, or a newsletter subscription. Other ways include tradeshows, dentist outreach and education, CE courses, and social media. And yes, we use Zoho Forms!

How do you use email marketing to reach out to them (the type of campaigns you send them)?

We use Campaigns for regular email campaigns, but definitely lean heavily on the program for automation. We have a variety of contact types (customers, dentists, leads, etc), and  the various contact types in Zoho CRM will sync into specific subscriber lists in Campaigns. From there, I built out customized Autoresponder campaigns that deploy a series of educational and marketing emails at specific time intervals from subscription, and associated them with the appropriate subscriber list.

To a lesser extent, I use Workflow emails, but usually for regular event emails (holidays, etc). I use good ol’ regular campaigns for things like quarterly newsletters, or emails about price discounts, or upcoming events.

Have you used any other email marketing software before? If yes, how did the shift to Zoho Campaigns happen?

The switch to Zoho Campaigns was a bit of a ‘no-brainer’ for me, as I use Zoho CRM and SalesIQ. But in the same breath, it was not a task of high priority for me, because we were using Mailchimp, and I was pretty pleased with their product. However, after doing a head to head analysis of Mailchimp and Campaigns, that was all I needed to make the switch.

How has using Zoho Campaigns helped your business?

Zoho Campaigns is an integral part of our sales and marketing process here at NDPL. With respects to time savings, automating email communication like this literally saves us hundreds of work hours per year.

With Campaigns we can automatically send customized messages out to subscribers under whatever conditions we choose. For example, we have a list for clients who have enrolled, but have not yet sent back their tooth. In CRM we have data fields for these clients like ‘extraction date’, ‘dentist office’, and ‘tracking #’. Using those fields and merging the data into the email content with merge tags, I can send out a highly customized email to the client two days before their upcoming extraction. The result is an email sent to our client that looks like I personally sat down and sent them a very personalized message. Quality, tailored content that would normally have taken several minutes to complete gets automatically sent out regularly, without me even having to think about it. We’ve done this for several standard pieces of communication, and the time savings has really been pronounced. 

Another benefit is subscriber list health. With proper segmenting, we’ve essentially eliminated all misdirected (and therefore likely unwanted) email, which of course helps our open rates and engagement. With customization of content, we’re able to connect personally with our subscribers, which also leads to strong open rates, and keeps them engaged and clicking throughout our email series.

What do you think about our new interface and what's your favorite Zoho Campaigns feature?

The new interface happened right as I became quite adept at using Campaigns, so that was a bit of bad timing! But after hanging out in the old interface for a month more, I switched over to the new interface. It’s nice! I’m a fan of the UI improvements.

Your word of advice for email marketing beginners.

Always be reading, learning, analyzing, and aiming to grow as a content creator. If you’re not swimming, you’re sinking! 

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Brett Martin,Co-Host, Channel happy hour.

"Zoho is an amazing platform. And I tell everyone about it."

What's Channel Happy Hour all about?

The Channel Happy Hour is a site devoted to the latest IT Channel news and, of course, the Channel Happy Hour Podcast. A show devoted to bringing you all the Channel news for the past week.

The major IT news of the day is analyzed from a unique channel perspective. We also make an effort to have quality guests, particularly channel chiefs from companies trying to spur adoption of emerging technologies through the channel.

After all, where there is a mystery there is profit. Incumbent vendors like to focus most of their efforts on legacy technologies. But these days IT is all about disruption. End users are driving adoption of innovative new technologies at unprecedented rates. That creates an opportunity for channel partners to add products and services to their portfolio much earlier in their lifecycle. That’s important cause the earlier a channel partner gets engaged; the more money there is to be made.

Who is your target audience and how do you grow your subscribers count? 

We grow our audience mostly by the interviews and articles we do. By interviewing top industry professionals, they use their companies social media to spread the word about the Channel Happy Hour. And, yes. We use a sign-up form integrated with Zoho Campaigns and Zoho CRM.

How do you use email marketing to target your audience (the type of campaigns that you send)?

Every week we publish 5 to 15 articles and record 2 or 3 podcasts. We use campaigns to send out a weekly newsletter that highlights the top stories and podcast of the week.

How has using Zoho Campaigns helped your business?

It very much helps us drive traffic to our website, and thereby helps our advertisers.

What's your favorite Zoho Campaigns feature and why?

The seamless integration with Zoho CRM.

Would you recommend Zoho Campaigns to others? If yes, why? 

Absolutely. Zoho is an amazing platform. And I tell everyone about it. Keep up the good work.

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Toshio KikuchiSenior Managing Director - Kyoyu Printing Co.,ltd.

"Zoho Campaigns is one of the effective ways to efficiently communicate our strengths to customers."

1. Tell us about Kyoyuprinting

Founded in 1971, Kyoyuprinting is a commercial printing and publishing company headquartered at Shinjuku Ward. The company believes that the printing idustry is like a service industry and fulfulling customer requests quickly is the key to success.

2. How do you grow your subscriber base? Do you use our sign-up forms?

We use the integration between Zoho CRM and Campaigns to grow our subscriber base. We feed the subscriber details into CRM, and the sync we have created automatically transfers the data to Campaigns.

How do you use email marketing to reach out to them (the type of campaigns you send them)?

We regularly send email newsletters to our subscribers and increase our engagement with them.

4. How has using Zoho Campaigns helped your business?

Zoho Campaigns has helped us deliver timely information to our customers. We send new products/services announcement emails, thank you emails to buyers, oder notification emails, and so on. We have been able to nurture our prospects well with Zoho Campaigns.

5. What do you think about our new interface?

The new UI is a whole lot easier compared to the old UI in terms of usability.

6. How do you use our social campaigns feature?

We mainly run Twitter campaigns. The advantage of Zoho Campaigns is that it makes it possible for us to scehdule social posts.

7. What's your favorite Zoho Campaigns feature and why?

I like social campaigns because it is really effective for us.

8. Tips on how to use Zoho Campaigns for a printing company.

Zoho Campaigns is one of the effective ways to efficiently communicate our strengths to customers. If you are in the printing industry, we recommend sending emails themed around technology and solutions to your subscribers. For example, special processing ink / paper introduction etc can be content.

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Sandra ClarkLinkedIn Mentoring

"Zoho Campaigns is affordable and scalable. It helps me manage my connections and stay in touch with my prospects on a regular basis."

How did the idea of LinkedIn Mentoring come to you? and how long have you been in the coaching business?

Many years ago, I started my professional life as a teacher and, in many ways, coaching is just an extension of that first love. I started my own business, which included coaching, 6+ years ago. After a few years, I decided to focus exclusively on my most popular offering, LinkedIn coaching. So many people were struggling to use LinkedIn effectively and needed help.

Who is your target audience? and how do you grow your subscriber base?

My target audience: Busy, smart professionals who need to focus on their business and not waste a lot of time learning to use a social media tool to brand themselves online. Though some are job seekers, most are concerned about representing themselves well online.

I build my business largely through my speaking engagements. I do a drawing and the cards they enter into my drawing are then used to enter their information into Zoho. I also have sign-up forms for complimentary consultations and a newsletter on my website. Signing up for either a consultation or my newsletter automatically adds them to my Zoho CRM.

How do you use email marketing to reach out to them?

New online leads receive an automated welcome and follow-up email if they haven’t taken action to sign up for a consultation. My entire list receives a newsletter every two weeks with tips about using LinkedIn more effectively.

How has using Zoho Campaigns helped your business?

My regular newsletter has created a regular stream of contacts setting up coaching appointments for themselves or reminding them to refer me to a friend or colleague who needs my assistance.

Would you recommend Zoho Campaigns to others? If yes, why?

Zoho Campaigns has worked well for me. It's affordable and scalable and reasonably easy to use. It helps me manage my connections and stay in touch with my prospects on a regular basis. It also allows me to measure results and make improvements.

What would be your one LinkedIn-success advice for budding entrepreneurs and professionals?

Make sure your LinkedIn profile is client-focused – how you’re going to help them, e.g. “Transforming LinkedIn Profiles for Results

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Jason RobertsDirector of Operations, Polarity Partnerships

"After using Zoho Campaigns, we have seen an increase in the website traffic."

About the company:

Polarity partnerships is a California based consulting firm that helps individuals, professionals, and businesses scale up their potentials using the concept of Polarity Thinking™. With a mission to "Promote a higher quality of life for individuals, organizations, and the planet through Polarity Thinking™, the company offers a variety of online certification courses, including strategic development, leadership development, and organization development.

The challenge:

The company receives a lot of email, phone, and online enquiries about courses being offered, on a day-to-day basis. They also get many online registrations for different courses. That's a lot of data for a small team to manage! So, they wanted a CRM to organize their data, and after research they narrowed down to Zoho CRM. After gathering the data in their CRM, they also wanted to engage all their contacts in different ways. That's when they started looking for a email marketing software that will smoothly integrate with their CRM, make managing data easier for them as well as help them reach the right audience with the right message.

The solution:

They initially used Constant Contact for email marketing. After using it for a while, they realized the need for a simple and easy-to-use email marketing product that will seamlessly integrate with the existing CRM and not just be a mass mailing tool but add more value to all the data they had. Zoho Campaigns was their obvious choice, for it integrates well with their CRM system, and also has all the tools to help them reach and engage the right target audience at the right time.

Here is how Polarity Partnerships uses Zoho Campaigns:

Integrating Zoho CRM with Zoho Campaigns:

They use the integration between the two products to their advantage by creating as many custom fields as they want, and pull all the relevant data from CRM into Campaigns.

Designing and distributing content:

The company usually sends a lot of video tutorials and webinar information on email. When they send important information, they also use A/B testing to test subject lines and email content to see which version brings more open rates. This way they understand their audience's behavior to tailor future campaigns.

Reaching out the right people:

Polarity Partnerships handles a niche audience, and the content they send needs to be really specific and useful. The company uses workflows to segment the contacts and group them based on the recipients' preferences and just send what the audience wants from them.

The Result:

  • Increase in website traffic.
  • Increase in the number of contact requests.
  • Managing data has become so much easier.
  • Better understanding of the audience and demand pattern.
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Louisa Sando-PatelOwner, Bright Owl Copywriting & Communications

"Zoho Campaigns has been really profitable for us. Our campaigns have achieved very good response rates."

Tell us about Bright Owl Copywriting & Communications

At Bright Owl, we specialise in writing marketing and advertising content for various small and medium-sized businesses. We offer a wide range of copywriting services which every business needs - from website and social media content to printed marketing collateral.

How did Zoho happen?

First, we started off with Zoho CRM as we found it to be the perfect fit for our business. Then we started using Zoho Campaigns, as email marketing is one of the most effective ways to reach our target audience.

Were you using any other email marketing software before? How did the shift to Zoho Campaigns happen?

Yes, we were using MailChimp before. We wanted an email marketing service which would easily integrate with our CRM software and hence, the move.

How do you use Zoho Campaigns?

The majority of our contacts come from networking. We attend a lot of business events and use the Zoho card scanner to scan the business cards we collect and the data is automatically sent to our Zoho CRM. We pick a particular list of contacts, e.g. leads from the CRM, and send out targeted campaigns.

How has using Zoho Campaigns helped your business?

Zoho Campaigns has been really profitable for us. We generally post our campaigns using the email tool and our LinkedIn campaigns have achieved very good response rates. Plus, the scheduling feature in Zoho Campaigns has made these tasks much simpler. We are able to reach the right audience at the right time.

Would you recommend Zoho to others? If yes, why would you do that?

I'm already doing it! I would love to recommend Zoho to others because the products have great functionality, the systems are very user friendly, and the best part is the customisation on offer. What’s more, Zoho is always improving their products; their customer service is second to none. ​

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Paul MadginFounder, 2020 Webvision

"The Zoho Campaigns support team has been really excellent and there is a great “can do” ethos in the team."

How did the idea of 2020 Webvision come to you? And what is the company all about?

I had my own web design business here in the UK and I realised that there was no independent source of advice regarding building successful websites. I set up 2020 Webvision to fill this gap. We do not provide design or programming services and if we recommend a service it is on the basis of merit –no commissions are paid to us. We are now advising business’ with a view to producing rapid growth of their online objectives and appear to be succeeding.

Who is your target audience and how do you grow your mailing list?

Our target audience are small to medium size business’ with perhaps a small in house team or external provider that lack the breadth of understanding required. We are able to offer top level advice without the need for full time employment. Our mailing list grows by offering marketing updates and friendly advice on how to avoid the many “too good to be true” offers in the market place. This allows our audience to grow as so many people forward it to friends and colleagues because it is of value.

How did Zoho Campaigns happen?

I researched a partner for e-mail marketing for a client and Zoho Campaigns came out well ahead of the opposition and now I use it myself and many of my clients.

How has using Zoho Campaigns helped your business?

My mailshot is critical to maintaining my business on the “tip of the tongue” of thousands of subscribers. When they have an issue they remember the newsletter and a new client results.

How has your experience with our support team been?

Really excellent. There is a great “can do” ethos in the support team and they give straight answers to straight questions.

Would you recommend Zoho Campaigns to others? If yes, why would you do that?

Certainly I would, and I have. For all the reasons I give above.

As a serial entrepreneur, what advice would you give to budding entrepreneurs?

Keep asking yourself what does my visitor/reader need. Then question your answers. We all fall into the trap of assuming we know. Seldom is this the case.

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Paneer Selvam XavierProductivity optimization Manager, Infonet Institute.

"Zoho Campaigns is one of the best email marketing software I have ever come across. It's amazing to use, and I am very much impressed with the report system, and it's user friendly as well. Thanks, Zoho."

Tell us about Infonet Institute.

Infonet Institute is one of the oldest and leading institute located in Dubai, we do management courses for working professionals, we do consultant job for corporates, and train candidates for IELTS, CMA, CPA, CIPS.

Who are your typical target audience? 

Working Professionals in almost all fields except IT, like for ex: Finance, Supply Chain, Procurement, Sales & Marketing, Human Resource, and so on. People who are looking to migrate to Aus, Newz, Can, UK. On PR. Corporates who are looking for training and development.

How did you choose Zoho Campaigns?

I have worked as a marketing specialist in the past. So, I have experience with some of the email campaign webmasters. I knew Zoho for a long time, but I recently started using it myself.

What's your favorite Campaigns feature? Reasons for it.

The Report system in Zoho Campaigns, It's really good, and it can be used to fine tune our own database.

How was your first campaigns experience? As in, was sending your first email campaign easier using Zoho Campaigns?/h3>

It was really good. To be more frank, the UI is amazing. Also, the report system is perfect for any marketing man. Definitely it’s easier to use Zoho than any other.

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Kieran Stafford Marketing and Design

"Zoho Campaigns utilizes a straightforward interface for efficient usage, and the subscriptions suit the company's needs, whether it’s a small business, growing, or an established conglomerate."

Tell us how email marketing fits a unique industry as yours.

The aesthetic medicine industry is rapidly growing. Reacting to the market is a key point for our business, and email campaigns provide a wide reach and they are cost effective—either stand-alone or alongside other marketing mediums.

Do you follow any email strategy while using Zoho Campaigns?

Due to the nature of our business we have to implement a quick turn-around on promotions—this keeps us competitive and ensures our customers are getting the best up-to-date offers; the same theory applies to our email campaigns. When the offers change, we strive to let our customers know, especially if they are only for a short period. On the technical side, our marketing team make sure the design corresponds to our print and digital materials for consistency and lots of QC on the content is done before its signed off. The campaign is then rigorously tested on all devices and email clients and finally we make sure our lists are current.

Is there a challenge you faced, and did Campaigns help you resolve that?

When GDPR came in early in 2018, a lot of changes occurred in email marketing. Having had some issues with new subscribers and lists, Zoho were very supportive and helped to get us sending email campaigns again in good time.

Why would you recommend Zoho Campaigns?

Zoho Campaigns utilizes a straightforward interface for efficient usage, and the subscriptions suit the company's needs, whether it’s a small business, growing, or an established conglomerate. After the campaigns are sent, the reports are easy to interpret, and managing subscribers/lists is simple and quick. One downside is the lack of variety in fonts available for the campaigns.

Any advice/tips for fellow email marketers?

  • Know the optimum time to send out your campaign and consider different time zones.
  • Make your campaign responsive to different devices (height may work whereas padding might not) as more people are checking emails on phones than ever before.
  • Compatibility checking of your campaigns on multiple devices and email clients.
  • Animated GIFs don’t work in all the email clients
  • Have the right subject line.
  • Provide the information and promotions your customers need or won’t want to miss.
  • Make good use of lists as some promotions might not be suitable for everyone.
  • Try, and keep a copy of your blacklists.
  • Don’t over send.
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Ian NicholsonChannel sales director, BIReady, Australia

"I get good open rates – usually around 20+% for the ‘personal’ emails. Zoho Campaigns helps tremendously."

Tell us about your business and your experience with Zoho:

We, at BI Ready, sell a range of Business Intelligence and Data Warehouse Automation solutions, and other information management tools. I am actually a big fan of Zoho and have been for many years (first using it back in 2010). I use Zoho Campaigns to reach over 4000 subscribers on my mailing list, Zoho CRM to track my opportunities, and Zoho Social to reach my social audience.

Who is your target audience? and how do you grow your list?

My target audience is IT managers. I’ve been in this space a long time, and so already had a huge list of contacts. More recently, I have been adding to my list via Zoho Campaigns forms on our website, by offering whitepapers primarily as a means to get people to sign up.​

How do you use email marketing to reach out to them?​

I have two approaches. Sometimes I send an email that looks just like a personal email sent from Outlook. Other times I’ll send a more ‘newsletter’-type of email. I get good open rates – usually around 20+% for the ‘personal’ emails. I also like how Campaigns will post our emails onto Facebook, Twitter and LinkedIn – they get a lot of interest too.

How do you use our advanced features like workflow automation and autoresponders? ​

I use Workflow Automation to help me build sub-lists from my main lists. For my purposes, it’s a kind of segmentation on steroids. Segmentation is good, but Workflow lets me create more complex rules with ease. Autoresponders are great for reminding my leads about other things for them to see on our website. For example, if they sign up to receive a whitepaper, then the autoresponder will send an email offering them links to our other whitepapers over a period of time. It’s the best way to make regular but non-salesy contact with our prospect. It builds trust.​

How has using Zoho Campaigns helped your business?

Zoho Campaigns helps tremendously. When I send a campaign, I’m more intrigued not only by those that clicked, but by those that opened many times and didn’t click! A quick follow-up phone call to those prospects has often resulted in a sale!

Would you recommend Zoho Campaigns to others? If yes, why?​

I always recommend Zoho Campaigns to customers and peers. It’s very easy to use and the support has always been fantastic.​

Your advice for others in the BI and Data Warehouse solutions business. And tips on how to use Zoho Campaigns for their business.

Well, my advice would be for anyone really: Get under the hood! Zoho Campaigns contains a lot of excellent features not found in other email campaign engines, and if they are there, you must pay a lot extra to get them! Zoho Campaigns actually offers exceptional value.​

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Ross CMO, Interactive Fitness

"We were having trouble communicating with and engaging our customers post sales. Zoho Campaigns has helped us solve this."

About the company: Interactive Fitness

We build the world's coolest exercise bike. If you've ever been bored with exercise then the Expresso bike is the answer. Expresso is a fully interactive exercise bike with steering, shifting and real terrain so you feel in the pedals the terrain on your screen. You can race yourself, your friends and compete in worldwide cycling events each month.

As a business, we believe that exercise should be fun instead of boring. We believe in engaging people in their workouts instead of distracting them. We believe technology should connect people through Team Cardio rather than encouraging isolated activity. We build products for people who think like us.

The challenge before Zoho Campaigns

With our bikes, we provide worldwide challenges each month where riders from around the globe can compete. We were having trouble communicating with and engaging our customers post sale. Zoho campaigns has helped us solve this.

Why Zoho Campaigns?

Because we use Zoho CRM to manage our sales and we needed tight integration with CRM and our proprietary database.

How is their business different after using Zoho Campaigns?

Our communication with our customers is dramatically better. Our customers are more engaged and more happy than they ever have been before. Our riders are more happy and healthy!

Advice for other users

Try out Zoho Campaigns. You'll love it.

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Jaisimha Das Head of Marketing and Global Business Development, Nispana Innovative Platforms Pvt Ltd

"Zoho Campaigns is a user-friendly and cost-effective email marketing solution. It has all the features to run your B2B email marketing campaigns."

About Nispana:

Nispana is one of the leading business intelligence solution providers based out of Bangalore, India. The company helps global corporate buyers, governments, industrial experts, and solution providers respond to the micro-and-macro level challenges and opportunities created by worldwide business drivers.

Nispana and Zoho Campaigns:

Nispana conducts conferences, summits, and exhibitions across Asia, Latin America, Middle East and Africa. They were on a look out for a simple and cost-effective email marketing product to reach out to their target audience. After analyzing various email marketing products, Nispana found Zoho Campaigns to be the perfect fit.

Here's how Nispana used Zoho Campaigns and achieved above-the-industry standard open and click-through rates:

Defining the target audience: Their target audience is industry stake holders with whom they closely work to develop a sustainable business practice. After getting all the contacts into Zoho Campaigns mailing lists, they create separate segments based on the industry type of the contact and the event being conduct.

Adding value with relevant emails: Based on their audience's engagement levels, they send highly targeted emails that cover marketing articles, best practices, interview videos of subject matter experts, and complimentary downloadables, etc.

Automating the follow ups: They use autoresponders to send automated follow ups based on the response of their audience to their previous campaigns.

Gaining insights from campaign reports: After every campaign, they analyze the reports to understand the audience and make their next campaign better.

The result:

Achieved average open rate of 19% and click-through rate of 2%, while the industry best average open rate is 15% and click rate is 1%.
Improved engagement with the audience through regular follow ups.

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Eric DuchinskyMarketing Director, BHM Health Care Solutions

"Salesforce may be a sports car. But I trust Zoho’s family of modules for getting back and forth to work without any worries. Zoho is a solution that works."

About BHM Healthcare Solutions and your target audience.

BHM provides behavioral health and medical review services and performance improvement consulting to health plans, providers, ACOs, TPAs, workers’ compensation, and other insurers nationally. BHM works with clients through web-based services with very little face-to-face interactions. Our clients include 6 of the 10 largest health insurance companies.

How do you grow your subscriber base? Do you use our sign-up forms? 

Our website does use sign-up forms, though a majority of our leads come from sales rep work and list experts.

How do you use email marketing to reach out to them (the type of campaigns you send them)?

Branding emails with practical news in a newsletter and targeted emails. This year, we added very targeted, personalized emails to small groups (by region and company) pushing a specific message with a personal follow-up from a rep.

How has using Zoho Campaigns helped your business?

Zoho Campaigns allows full integration and control of our content through email channels. The features of any mainstream email program combined with a full service CRM gives our sales representatives the Lead level e-marketing activity. Encouraging content-based interactions often begin the client journey and Zoho Campaigns+CRM tracks the activities through the entire process.

What do you think about our new interface?

Cleaner, though with any change I needed some re-education on some tried and true tools I found invaluable.

What's your favorite Zoho Campaigns feature and why?

Integration with CRM. Two years ago we relied on MailChimp and Zoho CRM with a third-party database (Cazoomi) update service. The potential for import crashes and mixed data was a constant concern. The feedback to the Lead/Contact records was a mess and encouraged the sales reps to overlook the marketing activity because it was poorly formatted (due to the third-party process). The real, everyday benefit is improved connectivity between Marketing and Sales giving Sales access to more information allowing a higher level conversation with clients.

How has our support team been? 

I can't say enough of your support team. Whether through emails, phone, or (my favorite) chat access, your service personnel get to the heart of any issue (complex or very basic). Reaching out is as easy as connecting with my own corporate satellite office. BHM headquarters in Tampa, FL, yet all of the marketing and sales personnel are spread throughout the US. Your staff solves transition hiccups and integration challenges. Once, your team flawlessly performed a joint interface meeting working out the issue live.

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Joann FarbAuthor

"My favorite thing about Zoho Campaigns is their terrific support."

Tell us about your business and your target audience -

I am the author of Compassionate Souls -- Raising the Next Generation to Change the World, and I speak nationally about the intersection of social justice, sustainability and health. I also publish a free emailed newsletter, The Feast Lawrence News, several times each month, which I distribute using Zoho Campaigns' regular email campaign. My target audience is health consumers, environmentalists, justice advocates and parents, whom I seek to inform of critical information that they can use immediately to improve their lives. I use Zoho Campaigns' email sign-up form on the front page of my JoAnnFarb.com website to grow my customer base.

How has using Zoho Campaigns helped your business?

Recently a local community group invited me to present a program at their venue and I notified my email subscribers of this event, and it turned out that a majority of those who attended were people who found out about the event via my Zoho Campaign.

How has using Zoho Campaigns helped your business?

Recently a local community group invited me to present a program at their venue and I notified my email subscribers of this event, and it turned out that a majority of those who attended were people who found out about the event via my Zoho Campaign.

What do you like the most about Zoho Campaigns?

My favorite thing about Zoho Campaigns is their terrific support. Several times when I had challenges, I have quickly been able to discuss them with a REAL LIVE HUMAN BEING -- who understood my need and helped me to solve my problem. I also appreciate that while many platforms are increasingly making decisions about WHAT sorts of health information users are allowed to share (and censoring information that does not support the interests of certain large industries) Zoho is not doing that.

THANK YOU Zoho for providing this service to the community and for supporting democratic values including freedom of speech.

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