Tell us about Bright Owl Copywriting & Communications
At Bright Owl, we specialise in writing marketing and advertising content for various small and medium-sized businesses. We offer a wide range of copywriting services which every business needs - from website and social media content to printed marketing collateral.
How did Zoho happen?
First, we started off with Zoho CRM as we found it to be the perfect fit for our business. Then we started using Zoho Campaigns, as email marketing is one of the most effective ways to reach our target audience.
Were you using any other email marketing software before? How did the shift to Zoho Campaigns happen?
Yes, we were using MailChimp before. We wanted an email marketing service which would easily integrate with our CRM software and hence, the move.
How do you use Zoho Campaigns?
The majority of our contacts come from networking. We attend a lot of business events and use the Zoho card scanner to scan the business cards we collect and the data is automatically sent to our Zoho CRM. We pick a particular list of contacts, e.g. leads from the CRM, and send out targeted campaigns.
How has using Zoho Campaigns helped your business?
Zoho Campaigns has been really profitable for us. We generally post our campaigns using the email tool and our LinkedIn campaigns have achieved very good response rates. Plus, the scheduling feature in Zoho Campaigns has made these tasks much simpler. We are able to reach the right audience at the right time.
Would you recommend Zoho to others? If yes, why would you do that?
I'm already doing it! I would love to recommend Zoho to others because the products have great functionality, the systems are very user friendly, and the best part is the customisation on offer. What’s more, Zoho is always improving their products; their customer service is second to none.