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How The NetMen Corp doubled their repeat business with Zoho Campaigns

The NetMen corp is an experienced graphic design company based out of Florida, United States. Offering best-in-class design services to over 9,000 marquee clients, the NetMen Corp’s main endeavor was getting closer with customers by offering them unique experience.

Need:

Engaging each and every customer in a unique way by sending newsletters relevant to them and also building a brand identity on Social media.

Challenge:

To find a simple and user-friendly email marketing software that will seamlessly integrate with CRM and social media channels at a reasonable cost.

Solution:

They used Zoho Campaigns to,

Nurture leads and customers

They could easily pull all contact data from their CRM system into Campaigns and follow up with the leads and nurture them with better content.

Offer a personalized experience to customers

They handle close to 500 projects per month and workflows helped them segregate customers based on services offered and send newsletters related to them. Also, they were easily able to identify potential customers for cross-selling other services.

Take their brand to a larger audience

A larger population of their customers had good presence on various social media platforms. Social Media Campaigns helped them take their brand to a larger audience and build a strong relationship with customers online.

Measure results of their efforts

They were able to see which part of the world their customers are from, measure open and click rates of their campaigns, and tailor the campaign content to suit their customer needs.

Manage campaigns on the go

Regardless of the location, they were easily able to add contacts to the lists and send campaigns using the Zoho Campaigns mobile app. It also helped them share reports with the respective teams and do a collaborative study on the results.

Result:

Increase in the percentage of repeat business from 20% to 40%.
Increase in engagement and loyalty.
Increase in Brand visibility.

More About The NetMen Corp:

The NetMen Corp has been in the design business for over 10 years and has helped hundreds of companies develop their brand by offering logo design, marketing materials, packaging and illustration services. The company takes great pride in creating the most innovative designs while providing an exceptional customer service.