What's DesignIt4Free all about?
Designit4free.com is a full service printing and graphic design service specializing in creative and unique business cards. We also do banners, brochures, postcards, flyers, tri-fold brochures, plastic business cards, metal business cards, die-cut special shape cards, folding business cards, EDDM mailing, logos, websites, search engine optimization, social media optimization and more! There isn't a printing or design job that we can't handle!
Who is your target audience?
Our target audience is businesses with a need for unique marketing materials that stand out. We help businesses stand out against their competitors. We have a wide range of customers, but some of our best customers are Real Estate agents and companies, Dental and Doctors offices, general contractors, wedding DJs and party event planners, event rental companies, car dealers, boating and yacht dealers, fitness studios, chefs, restaurant, salons, psychics, welding companies, oil field companies and many more!
How do you use email marketing to target them?
I use email marketing sparingly because I know it is annoying to spam my customers with too many emails. I use email marketing for general stuff like: letting them know about specials or promotions I have going on, and wishing my customers a happy holiday. I will only send out email campaigns once or twice a month, just enough to keep my company fresh in my customers minds.
How has using Zoho Campaigns helped your business?
Zoho campaigns has made it easy to send out well designed eye catching generalized emails to my customer base and it's much easier to use email lists on zoho than any other company like mail chimp or constant contact.
I really liked your Thanksgiving Twitter post. How do you find our template editor?
I use a combination of email templates and Photoshop to make my campaigns. I try to switch it up to see what type of campaign gets the most views. I will toggle between doing mostly text campaigns and other campaigns that are more visual based. For the thanksgiving campaign, I used Photoshop to create a custom image with nice thanksgiving graphics that matched one of your standard thanksgiving campaign templates, I inserted my own custom graphic and deleted anything from the template that I didn't need. Then I put my contact info at the bottom and linked my social media to the provided buttons. The whole thing took about 15 minutes to complete. Then I just had to schedule my campaign to be sent so my customers wouldn't be eating their thanksgiving dinners or entertaining families, so I figured 3:30pm would be a good time to schedule the campaign to be sent and it was very successful!
Would you recommend Zoho Campaigns to others? If yes, why?
Yes, because the email templates are easy to customize, the analytics are great so you can see who is reading your emails and how many times they viewed your email, so you can see which customers have the greatest interest in your campaign.