How to identify the website visitors' names and email addresses referred from campaign emails sent through MailChimp?
You can identify the website visitors from the Mail Chimp campaign by adding the below-mentioned SalesIQ parameter after the backlinks (which directs the customer to your website) in the campaign emails.
SalesIQ Params to be included in the backlinks
Note:
In case if the URL contains the question mark (?) at its suffix then include the backlink preceded by an ampersand (&) symbol.
Example: http://www.yourlink.com /index.php?module=Products&siq_name=*|FNAME|* *|LNAME|*&siq_email=*|EMAIL|*
If not, then include the backlink preceded by the question mark (?) as shown below.
Example: https://www.yourlink.com/?siq_name=*|FNAME|* *|LNAME|*&siq_email=*|EMAIL|*
Also, ensure that you have embedded the SalesIQ code into your website source file to start tracking. Click here to know more about embedding the SalesIQ code.
Note: MailChimp uses the mc_eid parameter that creates a unique MailChimp ID that identifies the recipient’s email address. The Name and Email of the campaign visitors identified by the mc_eid parameter will be used in SalesIQ. This can be used to analyze the success of individual campaigns and track contacts. For more details, please check out the MailChimp documentation here.