Essentials for Scaling Your Subscription Business

Many industries have seen a dynamic shift as more businesses move into subscription-based models every day. Are you fully equipped to grow or venture into this model?

Here's what you need to Scale Up

1

Customer-Centric Approach

It is important to put your customers first through customer-centric pricing, excellent customer service, tailoring services to cater to different target segments, and proactively solving customers' problems.

2

Flexible Billing

Depending on your product or service, your billing platform should support freemium, trial management, metered billing, volume pricing, and tier-based pricing.

3

Payment Collection

Businesses that provide customers with multiple options have seen tremendous growth. How many payment methods does your business support? 

4

Customization

Branding and personalizing your invoices, emails, and hosted payment pages can help create better brand recognition.

5

Churn Management

Tackling churn can be quite a challenge, but configuring the right payment failure and retry settings will improve your customer retention rate.

6

Analytics

In order to stay ahead of your competitors, you'll need insights on your business' health (like MRR, ARPU, and churn rate) to make well-informed decisions.

7

Automation

Don't forget to automate your backend workflow using APIs and webhooks to save yourself time and effort. For instance, you can automate the canceling of the subscriptions of your customers who's payments are overdue.

8

Integrated Suite

Finally, you'll need a comprehensive software suite that brings your sales, marketing, operations, and HR together and eliminates redundant work.

Zoho Subscriptions

The All-in-one Subscription Management and Recurring Billing Platform

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Message from CEO

Zoho is a software company that ships 45+ products globally. Operating on a subscription pricing model for more than 20 years has given us the opportunity to face and overcome the practical pain points of subscription businesses. Let us solve your subscription billing challenges, together.

Sridhar Vembu

CEO, Zoho Corporation

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