Most trials range between 7-30 days, some even longer. Customise your trial period depending on your customers. Do research on the ideal trial time for the customers you cater to.
Let your customers test your product freely. Some services tend to offer a limited trial that does not give the customer access to the entire set of available features. This may result in customers not being able to understand how your product truly works.
Most services request a customer's credit card information while signing up for the trial. According to a study conducted by Totango, asking for customers' card information reduces the chance of them signing up for the trial.
More often than not, users who sign up for your trial may not subscribe to your product. It doesn't mean they are not interested in your product. It could mean they may not need it now. Constantly engaging with them and understanding their requirements may help you convert them in the future.
Easily oblige when your customers request for a trial extension. Zoho Subscriptions lets you extend trials with the click of a button.
Zoho Subscriptions helps you send trial expiry reminders to your customers, gently urging them to upgrade to a paid plan
Zoho Subscriptions gives you the flexibility to customize the trial period for individual plans under each subscription.
Zoho is a software company that ships 45+ products globally. Operating on a subscription pricing model for more than 20 years has given us the opportunity to face and overcome the practical pain points of subscription businesses. Let us solve your subscription billing challenges, together.