Visitor History allows you to trace what type of visitors visit your website, how they reached your website and what pages they have viewed.
Custom view of the Visitor History section helps you create a list for the type of visitors you are willing to create. It helps you exclude the visitors you do not want to be included in the list.
When used extensively, they help you get the hot-visitors who may be the prospects for your product. It also helps you track patterns and recent trends.
So go to your Visitor History tab and click on "Create your own List" to customize the list you want. Customize your list by giving appropriate criteria as an input and choose a suitable sort by list option. Set it as favourite if it helps you find the right customer base for your product.