Activities to do after your application is listed
Once your application is launched on Zoho Marketplace, it is available for Zoho users to install and start using your application.
We offer the Launchpad Program to all technology partners and ISVs who have recently launched a Zoho Marketplace extension or custom app. This program encompasses a set of free co-marketing activities that you can take advantage of to smoothly kick off your GTM plans. You can register for the Launchpad Program by completing this form.
Drive immediate visibility and traffic for your listing by showcasing your extension on the top row on Zoho Marketplace.
Requirement: To be eligible for Featured App promotion, your website must have a landing page for the integration. For Featured Demo, your listing must also have an integration video.
Amplify product discovery by showcasing your app in our monthly newsletter
Requirement: To be eligible for the Newsletter mention, your website must have a landing page for the integration.
Check out our newsletter archives.
Guest blogs are a great way to reach our audience, build awareness, and spark social conversations. Read our guest blogging guidelines. You may submit as many guest blogs as you want.
Discuss key outcomes a customer can expect, or the value they get from using your app. It's good to show both quantitative and qualitative benefits.
Reach our users and communicate your value proposition to the right audience in our user community. Use this template to create the content. Once done, simply email it back to us.
Requirement: To be eligible for this activity, your website must have a landing page for the integration.
Create a blog of 5 useful tips, and drive awareness with this highly shareable asset. The purpose is to show your audience the value of your integration, and how it can simplify and improve their work.
Build product awareness and your category/industry leadership with this Q&A type blog series.
Submit any relevant news, information, or content you would like shared organically from our channels.
Kick off your GTM activities by completing this form.
Note: Inclusion in the above activities is based on the discretion of our team.
To win and retain customers, maximize your marketing through a series of communications to build awareness and drive adoption of your application on Zoho Marketplace.
- Ensure your Marketplace listing is search engine optimized.
- Here's the Marketplace listing content guide to help you create an effective Zoho Marketplace listing.
To increase exposure and usage of your listing, create a dedicated landing page to build a web presence.
- Explain the value of your app to your users
- Explain how the app should be used, include screenshots and videos
- Add a CTA button linking to your Marketplace listing.
Examples of partner landing pages that we loved
Create email campaigns to drive adoption of your listing. Existing customers are a starting point. Know your audience, who they are, and how you will target them with the right message.
Add a slide about your Zoho Marketplace app on your sales deck. Add your listing on flyers and brochures to support your sales and marketing activities at events.
Communicate the value of your app to your audience. Use your blog to:
- Introduce your app and how to use it. Include logos, screenshots, quotes, URLs, and information pertinent to promoting your app
- Communicate the value proposition for your users including use cases, scenarios, and customer stories
- Create a series of blogs that discuss customer pain points, customer challenges, implications of those challenges, and how your app solves those challenges
Leverage your social channels to extend the reach of your marketing efforts. Include in your post:
- @zoho and @zohomarketplace for us to retweet/share your post to amplify its reach
- Add a link to the app, website, or blog
Create help/support docs, send in-product messages, host webinars
You may want to announce the launch of your app on Marketplace via an announcement banner on your homepage. It is also a good idea to make the integration landing page navigable from your homepage. Mention the listing on your homepage—if nowhere else, on the homepage footer.
A press release is a great way to publicly announce the application that you have built to the world, while simultaneously creating an asset that you can reuse to evangelize through other marketing channels. We encourage you to publicly announce the application that you have built.
We provide review support for press releases and address requests for quotes from a Zoho spokesperson. To request a quote from our spokesperson, please drop an email to email@example.com. We'll review your request based on how the integration aligns with our current marketing plan and its significance to customers.
Make sure to submit your press release to Zoho for a review at least 15 days before the release date. You can follow our press release guidelines to expedite approval. Please note that Zoho does not publish partner press releases, and all press releases and quotes must be reviewed by Zoho representatives.
Your target audience is online—but not all of them are together in one place. Some are on social media, some engage with us on our community pages, some prefer reading blogs, and some just prefer to get their information over emails. So, we recommend you use a combination of marketing activities for a wider reach.