Best Data Analytics Tool to Transform your Business

Data analytics tools are designed to easily analyze any data and get actionable insights effortlessly for informed decision-making. Zoho Analytics as a robust data analytics platform, empowers organizations with real-time decision making at all levels of the business hierarchy.

Top 5 data analysis software tools

Powerful data analytics software for your real-time business needs

Data analytics software enables businesses to effectively utilize data that largely remains untapped before. A powerful data analytics solution can help with analyzing the untapped data and generate insights that helps your business in unforeseen ways.


Zoho Analytics is a comprehensive and versatile data analytics software that can help you to analyze any data, wherever it is. Being a best data analytics platform, it also helps with creating dynamic and interactive data visualizations and supports advanced augmented capabilities like predictive analytics.

Import data to data analytics software - Zoho Analytics

Import any business data

Import data into Zoho Analytics from a variety of data sources such as local files, Web URLs, Cloud drives (Google Spreadsheets, Google Docs etc), Local/Cloud databases, popular business applications and from your custom applications for in-depth analysis.

Cross-functional data analytics

Combine data from different sources to create cross functional reports, and thereby get more insight into your business. For example, combine your Zoho Desk data with your CRM data to create a 'Sales vs. Tickets Raised' report.

Business analytics tool with cross function reports
Data analytics tool for easy collaboration - Zoho Analytics

Secure online collaboration

Share and collaborate on reports and dashboards with your colleagues. Have full control over what your colleagues or clients can see and do with the reports you share with them. Embed your reports and dashboards to reach a wider audience. Export or print reports for offline access. Schedule reports and dashboards to be emailed automatically.

AI assisted data analytics tool

Analyzing your data has now become easier than ever before. Ask Zia, Zoho's smart assistant powered by AI and ML technologies, to provide you the answers you seek from your data. Zia understands natural language querying, and gets you answers in the form of relevant reports.

AI assisted data analytics software - Zoho Analytics

Top 5 data analytics tools in 2024

There are different categories of data analytics tools. We have listed the top 5 categories among data analytics software tools based on their popularity and usage by consumers in the market.

  • 1. Business Intelligence Tools

    Business Intelligence tools primarily focus on analyzing and reporting data, enabling users of all types to easily consume insights via self-service features like interactive dashboards, AI-powered conversational assistants, auto-generated insights and much more.

  • 2. Data Visualization Tools

    Data visualization tools empower users with creating powerful visual representations of data, such as charts, graphs, maps, tables etc. Their easy-to-use visual analysis capabilities helps in presenting complex information through easily consumable formats.

  • 3. Data Integration Tools

    Data integration tools extract and integrate data spread across multiple data sources notably files and feeds, local databases, cloud databases or platforms, business applications, and more.

  • 4. Data Preparation Tools

    Data preparation tools assist in cleaning, transforming, and preparing raw data for further analysis.They leverage AI-powered capabilities like smart cleansing and auto modeling to enrich the veracity of data.

  • 5. Unified Data Analytics Platform

    Unified Data Analytics Platforms(UDAP) are comprehensive data analytics solutions that offer end-to-end capabilities like data integration & preparation, data visualization, self-service business intelligence, predictive data analytics, collaboration and sharing. It is worthy to note that Zoho Analytics is an UDAP.

Business Data Analytics Software
Data Analysis & Visualization
 Integrate data across databases
Prepare and analyse data
Unified data analytics software - Zoho Analytics

How to choose the best data analytics software?

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    Define Your Objectives.

    Identify and articulate business goals/objectives that require leveraging data analytics. Clear understanding about the scope of applying data analytics will help in choosing the right data analytics software for your needs.

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    Understand Your Data

    Identify the different types of data that will be used by your data analytics solution. Consider a plethora of factors like volume, velocity, veracity, and variety of data, as well as the different sources from which the data will be collected.

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    Identify Key Features

    Clearly identify the essential features/capabilities required to meet your data analytics needs. Some of the commonly used capabilities in business analytics tools include data integration, preparation, visualization, predictive data analytics, augmented analytics, collaboration and sharing etc.

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    Scalability and Performance

    Evaluate whether the data analytics tool of your choice can handle the increase in data volume and complexities. Look for proof of the seamless performance of your data analytics platform in handling dynamic and growing business needs.

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    Security and Compliance

    Check for your data analytics platform's adherence to security standards and compliance with your industry-specific regulation requirements. Ensure there's enough transparency and clarity about the platform's policies of data security and privacy.

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    Ease of Use

    Evaluate the user-friendliness of your software for data analysis across the entire spectrum of analytics processes. Also look into the pricing model of the data analysis software applications and ensure that the total cost of ownership(TCO) adheres to your budgetary requirements too.

Out-of-the-box integrations for your business apps

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What our customers say


"We use Zoho Analytics to integrate all of our reporting needs. We can not only access it but explore it, dive deep, ask questions. It's super fast, easy to use and cheaper."


Founder, Educatemia.


"Zoho Analytics is one of the most robust data analytics platforms out there to stratify and cut multiple data points. It provides us with invaluable tools to analyze our business."


Regional Director, Health Outcomes Sciences

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Frequently Asked Questions

What is data analytics?

  • Data analytics is the process of utilizing data to uncover valuable information that aids in decision-making. It involves various methods, techniques and tools to prepare, analyze and interpret data.

Why is data analytics important?

  • Data analytics helps in extracting meaningful patterns, trends, and insights that holds significance in various aspects of business and operations across multiple domains.
  • Notable use-cases of data analytics includes informed decision-making, process optimization, and uncovering hidden opportunities.

What are data analytics tools?

  • Data analytics tools are software applications or platforms designed to facilitate the preparation, analysis, and interpretation of data. These tools can be used by users of different kinds: data scientists, data analysts, and business professionals.
  • Data analytics software tools offer a wide range of functionalities including data integration & preparation, visual analysis and exploration, collaborative analysis, and more.
  • Data analytics software is now seen as key enabler for businesses to ensure smooth operations, optimize performance and craft effective strategies

Common types of data analytics tools

  • Data analytics tools come in various types, each handling either specific functions in the data analysis process or the whole process altogether.
    • Business Intelligence Tools
    • Data visualization Tools
    • Data Integration and ETL Tools
    • Data Cleaning and Preparation Tools
    • Unified Data Analytics Platform(UDAP)

Why Zoho Analytics is the best data analytics software?

  • Zoho Analytics is a powerful data analytics tool with a broad set of data analytics capabilities that place us in the list of best data analytics software. Our key capabilities are:
    • Broad data integration support: Zoho Analytics offers integration with over 300+ data sources, including spreadsheets, cloud storage, databases, and third-party business applications
    • User-friendly interface: Zoho Analytics offers an intuitive and easy-to-use drag-and-drop visualization builder that can be leveraged by users of all kinds to build insightful reports/dashboards.
    • Robust data visualization: As a data analysis tool, Zoho Analytics offers over 50+ chart types to visually analyze every possible data type.
    • Affordability: Zoho Analytics is definitely cost-effective compared to other data analytics solutions. Our Total-Cost-of-Ownership(TCO) is the least among our market peers.
    • Scalability: As a business analytics software platform, Zoho Analytics can readily match with growing data volumes and usage. It carries a definite edge in terms of achieving best-in-class performance efficiency.

Do we offer a free data analytics platform?

  • Yes. We do offer a free version that provides users with essential data analytics capabilities and get acquainted further with the platform. To know more, please check our pricing page

What tools do data analysts use?

Benefits of using data analytics tools

  • Data analytics tools bring a plethora of benefits to organizations cutting across domains. Notable among them include:
    • Optimizing operations for maximum performance
    • Building Competitive advantage
    • Enabling innovation
    • Enhanced personalization
    • Informed decision making