Facebook Analytics Tool for Marketers

A powerful facebook analytics tool to visually analyze your Facebook page data. Monitor your facebook ads analytics, compare your page with your competitors' and track your critical metrics. Share your facebook analytics dashboards and reports with your colleagues and clients.

Facebook analytics tool for marketers

Powerful Facebook Analytics Tool to aid your Social Business

Harness the power of our Facebook Analytics tool to effortlessly acquire, integrate, and analyze all essential metrics from your Facebook Ads. Empower your page's growth with actionable insights, conveniently accessible under one unified platform.

  • Interaction analysis

    Ditch the guesswork and unlock precise insights with our Facebook analytics tool. Measure and analyze likes on posts and videos to understand the optimal content and timing for your Facebook strategy. Enhance your posting approach with data-driven decisions.

  • Facebook Ads analysis

    Optimize your spend and maximize your ROI with powerful Ad insights. Discover how well your ads are performing and make your SEM campaigns effective.

  • Competitive analysis

    Gain an edge over your competitors by comparing up to 5 Facebook pages and their presence based on posts and audience engagement.

Interaction analysis using facebook analytics tool
Facebook ads analytics
Facebook analytics tool for competitor analysis

Key features of our Facebook Analytics Tool

2 Million Users. 50 Million Visualizations. 1 Analytics Platform.

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    Collaborative analytics

    Develop & analyze reports together with your content marketing team. Share and embed your visualizations for wider consumption.

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    Pre-built visualizations

    Instantly kick start your analytics journey with over 75 pre-built reports and dashboards on your handle's performance.

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    Email, export and print reports

    Export or print reports for offline access. Schedule your reports and dashboards to be emailed automatically to the given recipients.

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    Data blending

    Combine data from different sources and create cross-functional reports. Gain insights that wouldn’t be possible with data from multiple locations.

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    Smart analytical assistant

    Type out your questions, and see Zia, our AI-powered assistant, come up with suitable answers in the form of reports and KPI widgets.

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    Embedded analytics

    Get a powerful BI, reporting, and analytics solution in your own brand name, embedded within your product/application or setup as a standalone portal.

Other related connectors

View more connectors
  • Instagram

  • YouTube

  • Twitter

  • LinkedIn Ads

  • Google Ads

  • Bing Ads


Hear it from our customers


"Zoho Analytics is such a powerful BI tool. I have connected to a database, excel sheets from my Drive, Google Ads, Google Analytics and Facebook Ads, and it lets me create tables, reports, and dashboards. The best thing is that it is very easy-to-use and I use it every day to get my main KPIs and take decisions based on the results and trends. "

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Overview of Facebook analytics tool

What are Facebook Analytics Tools?

  • A Facebook analytics tool helps you analyze your Facebook data, providing insights to understand the reach and engagement of your account. Facebook analytics software enables you to gather meaningful information and make informed decisions about your Facebook marketing strategy.

Why it is important to have a Facebook Analytics tool?

  • Using a Facebook analytics tool is crucial because it enables you to gain a deeper understanding of your audience. By analyzing engagement insights, demographics, and content consumption in line with market trends, you can uncover valuable patterns that drive optimal results. This knowledge empowers you to make data-driven decisions and effectively optimize your Facebook strategy for maximum impact.

What are the key metrics to analyze your Facebook Analytics?

  • Monitoring the following key metrics is essential for summarizing your overall performance on Facebook:
    • Impressions: The number of times your content is displayed to users.
    • Reach: The total number of unique users who have seen your content.
    • Engagement rate: The percentage of users who interact with your content, such as likes, comments, and shares.
    • Followers growth: The rate at which your follower count is increasing or decreasing over time.
    • Demographics: Insights into the characteristics of your audience, including age, gender, location, and interests.
    • CTR (Click-Through Rate): The percentage of users who click on a link or call-to-action within your content.
    • CPM (Cost Per Thousand Impressions): The average cost of reaching one thousand users with your ads.
    • Best time to post: Identifying the most optimal times to publish content for maximum visibility and engagement.

Why consider Zoho Analytics as your Facebook analytics tool?

  • Zoho Analytics offers easy integration with your Facebook account.It has wide range of data visualization capabilities with a simple drag-and-drop UI, making your analytics process more manageable. You can prepare your data, build dashboards, forecast future probabilities, access its AI bot Zia, and share it with your peers all under a single roof.