Analyze your Zoho CRM data in-depth.

Visually analyze your CRM data. Create insightful reports and dashboards to track your key sales performance indicators (KPIs). Share reports and collaborate with your colleagues, during report creation and analysis.

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Sales Analytics

Analyze and track key business metrics. Be empowered.

Zoho Analytics enables you to easily analyze the data goldmine hidden in Zoho CRM. It lets you slice and dice your Zoho CRM data the way you like. You can create sales funnels, know your win/loss rates, do sales predictions, gauge your sales team performance, track your KPIs (Key Performance Indicators), and do much more.


  • Lead Analytics

    Analyze and track leads by source, status, and ownership. See your conversion rates, identify where the potentials churn the most, and measure the overall efficiency of your sales pipeline.

  • End-to-end pipeline tracking

    Analyze every sales activity, and track the numbers at every stage of your sales pipeline. Create funnels and understand know when there is a significant drop or rise in your sales pipeline. Track your conversion rates and boost the overall efficiency of your sales process.

  • Get the business big picture

    Combine and blend data from other business apps for cross-functional analysis. For example, combine your marketing spend data in Excel files or AdWords, with your sales data from CRM, to create a spend vs. sales report.

  • Smart sales alerts

    Stay up-to-date with data alerts! Set targets and be notified when achieved. Effectively track any spike, seasonal change or anomaly in your data through contextual alerts.

Zoho CRM Lead Analytics

In-depth Sales Analytics to help you sell smarter, better, and faster.

2 Million Users. 50 Million Visualizations. 1 Analytics Platform.

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    Collaborative analytics

    Develop & analyze reports together with your content marketing team. Share and embed your visualizations for wider consumption.

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    Pre-built visualizations

    Instantly kick start your analytics journey with over 75 pre-built reports and dashboards on your sales performance.

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    Email, export, and print reports

    Export or print reports for offline access. Schedule your reports and dashboards to be emailed automatically to the given recipients.

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    Sales forecasting

    Make informed decisions from your sales data. Predict sales revenue, and plan for future growth.

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    Smart analytical assistant

    Type out your questions, and see Zia, our AI-powered assistant, come up with suitable answers in the form of reports and KPI widgets.

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    Sales rep analysis

    Review and analyze your sales representatives' performance and get to know the top sales reps of your organization.

Other Related Connectors

View more
  • HubSpot CRM

  • Salesforce CRM

  • Microsoft Dynamics CRM


"The Advanced CRM Analytics add-on gave us the ability to analyze the quality of leads we get from many sources, and to pinpoint the source which gives us the best leads conversion rate."

David Saltoon

Holistic CRM

Start analyzing your Zoho CRM data today.

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