Analyze your Zoho CRM data in-depth.
Visually analyze your CRM data. Create insightful reports and dashboards to track your key sales performance indicators (KPIs). Share reports and collaborate with your colleagues, during report creation and analysis.
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Analyze and track key business metrics. Be empowered.
Zoho Analytics enables you to easily analyze the data goldmine hidden in Zoho CRM. It lets you slice and dice your Zoho CRM data the way you like. You can create sales funnels, know your win/loss rates, do sales predictions, gauge your sales team performance, track your KPIs (Key Performance Indicators), and do much more.




In-depth Sales Analytics to help you sell smarter, better, and faster.
2 Million Users. 50 Million Visualizations. 1 Analytics Platform.
- Seamless Integration- Connect your Zoho CRM data to Zoho Analytics in just a few steps.Leverage automatic data synchronization, preparation, and transformation within our BI platform to ensure consistency, reliability, and usability. 
- Visual Analysis- Get started instantly with pre-built visualizations that deliver actionable insights. Create meaningful reports and dashboards using 50+ visualization options and an intuitive drag-and-drop interface. Explore data interactively with tooltips, drill-downs, and contextual filters for ad-hoc analysis. 
- Agentic AI- Leverage Ask Zia, our intelligent AI agent, to assist every type of user, from data engineers and analysts to business users, helping them move faster from data to insights, and from insights to action. 
- Collaborative Analytics- Share reports and dashboards with your peers. Start contextual discussions through comment threads or instant messaging for real-time collaboration. Publish and share visualizations across multiple platforms for wider accessibility. 
- Embedded BI- Embed a full-featured analytics platform within your application using single sign-on (SSO) or SAML authentication. Set up a rebranded analytics portal or microsite in your own brand identity, with customizable design elements. 
- MCP Server- Enable AI agents, models, or MCP (Model Context Protocol) clients to leverage Zoho Analytics for data analysis, insight generation, and action orchestration. 
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"The Advanced CRM Analytics add-on gave us the ability to analyze the quality of leads we get from many sources, and to pinpoint the source which gives us the best leads conversion rate."

David Saltoon
Holistic CRM
