Analyze your Zoho CRM data in-depth.

Visually analyze your CRM data. Create insightful reports and dashboards to track your key sales performance indicators (KPIs). Share reports and collaborate with your colleagues, during report creation and analysis.

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Sales Analytics

Analyze and track key business metrics. Be empowered.

Zoho Analytics enables you to easily analyze the data goldmine hidden in Zoho CRM. It lets you slice and dice your Zoho CRM data the way you like. You can create sales funnels, know your win/loss rates, do sales predictions, gauge your sales team performance, track your KPIs (Key Performance Indicators), and do much more.

 

  • Lead Analytics

    Analyze and track leads by source, status, and ownership. See your conversion rates, identify where the potentials churn the most, and measure the overall efficiency of your sales pipeline.

  • End-to-end pipeline tracking

    Analyze every sales activity, and track the numbers at every stage of your sales pipeline. Create funnels and understand know when there is a significant drop or rise in your sales pipeline. Track your conversion rates and boost the overall efficiency of your sales process.

  • Get the business big picture

    Combine and blend data from other business apps for cross-functional analysis. For example, combine your marketing spend data in Excel files or AdWords, with your sales data from CRM, to create a spend vs. sales report.

  • Smart sales alerts

    Stay up-to-date with data alerts! Set targets and be notified when achieved. Effectively track any spike, seasonal change or anomaly in your data through contextual alerts.

Zoho CRM Lead Analytics
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In-depth Sales Analytics to help you sell smarter, better, and faster.

2 Million Users. 50 Million Visualizations. 1 Analytics Platform.

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    Seamless Integration

    Connect your Zoho CRM data to Zoho Analytics in just a few steps.Leverage automatic data synchronization, preparation, and transformation within our BI platform to ensure consistency, reliability, and usability.

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    Visual Analysis

    Get started instantly with pre-built visualizations that deliver actionable insights. Create meaningful reports and dashboards using 50+ visualization options and an intuitive drag-and-drop interface. Explore data interactively with tooltips, drill-downs, and contextual filters for ad-hoc analysis.

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    Agentic AI

    Leverage Ask Zia, our intelligent AI agent, to assist every type of user, from data engineers and analysts to business users, helping them move faster from data to insights, and from insights to action.

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    Collaborative Analytics

    Share reports and dashboards with your peers. Start contextual discussions through comment threads or instant messaging for real-time collaboration. Publish and share visualizations across multiple platforms for wider accessibility.

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    Embedded BI

    Embed a full-featured analytics platform within your application using single sign-on (SSO) or SAML authentication. Set up a rebranded analytics portal or microsite in your own brand identity, with customizable design elements.

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    MCP Server

    Enable AI agents, models, or MCP (Model Context Protocol) clients to leverage Zoho Analytics for data analysis, insight generation, and action orchestration.

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"The Advanced CRM Analytics add-on gave us the ability to analyze the quality of leads we get from many sources, and to pinpoint the source which gives us the best leads conversion rate."

David Saltoon

Holistic CRM

Start analyzing your Zoho CRM data today.

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