We’ve been harping on the importance of regularly publishing new posts to your blog and maintaining a consistent online presence for your business.... Read more
How to Create Effective Online Scheduling Forms
Gone are the days when a prospect would pick up the phone to call you, and you’d open your paper planner to choose a time that worked for both... Read more
Examples of Great Testimonials
Stop for a moment, and think of a few customer review or testimonials you’ve read. From those, focus on one example testimonial that’s persuaded... Read more
About Us Page Checklist
Hopefully at this point, you’ve spent some time doing the deep thinking about what your business is really up to: what its core values are; why it... Read more
Types of Business Blog Posts
“Blogger’s block” may sound cute, but it’s probably just about the last way you’d want to start your workday. In the last section, we gave... Read more
Web Form Checklists
In previous sections, we’ve offered you examples and explanations of best practices for your business’s web forms—its email signup form, its... Read more
Using Testimonials to Increase Conversions
Your testimonials are collected, edited, and finally ready to be published. Now’s the most important step: putting them in front of your... Read more
Using Compelling Featured Images on Your Blog Posts
We probably don’t have to tell you how important an image is. Your images are the first things visitors to your blog will see. And your featured... Read more
Testimonials Checklist
Testimonials are probably the most important forms of social proof you can offer on your company website. But of course, this only holds if they’re... Read more
Choosing the Right Design and Functionality for Your Blog
We’ve given you a lot to consider when it comes to using your blog as a content marketing tool. But now that you’re planning out your editorial... Read more