Based on your own personal experience as an internet user, it shouldn’t surprise you to hear that the vast majority of us are visual—and that, as... Read more
Telling Your Business Story Through the About Page
Once you’ve identified your target audience, and once you’ve articulated what you can do for them, give them what all readers crave: Give them a... Read more
Writing Killer Blog Posts
As we’ve discussed, your blog content will need to be a delicate balance of two things: prospect-benefitting content and search engine optimization.... Read more
Best Practices for CTA Placement
In our other CTA guides, we’ve shared best practices for both button design and button copy. Of course, neither of these elements can be considered... Read more
Contact Us Forms and Pages
Here’s a fact worth chewing on for a moment: Contact forms have a conversion rate of around 1%—the lowest conversion rate of any type of web form.... Read more
Best Questions to Ask for Better Testimonials
Not every customer will know the elements of a good testimonial (in fact, most won’t), so it’ll be up to you to help guide them. The easiest way... Read more
Homepage Checklist
Now it’s time to sit down and start mapping out your own homepage. We recommend you keep this checklist nearby to ensure you don’t leave out any... Read more
FAQ Page Checklist
Your company’s FAQ can be the difference between a frustrated site visitor, and one who experiences both great UX and clarity about your business.... Read more
CTA Button Checklist
You’ve got one (or maybe more than one) on every page of your site. They’re where your site visitors make some of their biggest decisions… and... Read more
Improving Engagement and Conversions on Your About Us Page
The copy you incorporate into your About Us page is critical to drawing visitors, prospects, and customers further down your sales funnel, or... Read more