Quick Reads

Chapters

How to Turn Customer Surveys into Testimonials

There’s more than one way to ask for a testimonial from a customer. Searching online for customer reviews, scouring your email for client compliments, recording... Read more

The Business Benefits of Creating Mission, Vision, and Values Statements

Of all the things you have to attend to in your business, these three statements—your mission, vision, and company values—may not exactly be at the... Read more

How to Write Your Mission, Vision, and Values Statements

Collectively, your company’s mission, vision, and values statements will serve as steady focal points for you to return to whenever you or your employees get... Read more

5 Top Tips for Your Business Website

Your business website is your storefront, your virtual salesperson, and the cover of the proverbial book by which your business will be judged. It’s also... Read more