Quick Reads

Chapters

5 Strategies for Giving Remote Feedback

The best way to give feedback, especially constructive criticism, is face-to-face. However, in a remote team, that’s not always an option. A large part of... Read more

How to Run a Remote Meeting That Gets Results

By doing your homework ahead of time, you can increase the chances of holding a successful meeting. That said, even the best laid plans can... Read more

How to Create a Well-Rounded Marketing Team

Setting up a dynamic marketing operation involves much more than website design and copywriting, or social media shares. If you’re managing a smaller team, it’s... Read more

Project Management Tips for Remote Workers

Whether your managerial workday begins with a team-wide meeting or a series of one-on-one chats, many managers feel being in person makes their jobs easier.... Read more

Three Steps to Your First A/B Test

A/B testing is a powerful tool for anyone looking to improve their marketing performance. Compared to other types of testing, these tests are often easier... Read more

Building Trust Into Your Team’s Remote Culture

Remote work is one of the hottest topics in business right now. Even before COVID-19 forced many offices to close, remote work was on the... Read more

How to Lay the Groundwork for a Successful Remote Meeting

At their best, meetings drive collaboration, build consensus, and disseminate information. At their worst, they waste time, kill momentum, and sow confusion. And that’s when... Read more

Email Marketing Automation: Five Examples & Workflows

When it comes to marketing automation, there’s no wrong place to start. All kinds of marketing automation can save your business time and money, as well... Read more

Book More Clients With These Tips for Your “Services” Page

It’s now easier than ever to start a service-based business. With accessible technology, you can do everything from setting up a website, to processing payments... Read more

How to Create an Effective Knowledge Base

It’s where your customers will go when they’re confused about a feature, they can’t log in to their account, they need more information on your... Read more

66 Questions to Help You Craft Realistic Customer & User Personas

At its heart, business is about people. Interacting with people, showing them why your product or service is the best, and using that product or... Read more

5 Ways to Showcase Your Value Proposition

Your above-the-fold space is the most vital real estate you have when it comes to making an impression on new visitors. Learn how to make the most of it with our guide. Read more

9 ​Ecommerce UX Best Practices​ in Action (Case Study) ​

Not sure how to follow UX best practices on your ecommerce site? See how an award-winning online business uses them to great effect - and how you can, too. Read more

Best Practices for Website Navigation Menus

Your navigation menu is like a series of doors embedded above-the-fold of your website, which open—hopefully intuitively—to the information each visitor is looking for. While menus... Read more

Ecommerce UX: 3 Examples to Learn From

What happens when it's time to think about all of your site elements together, and how can they work as a well-oiled UX machine for visitors? We look at three well-designed ecommerce sites and consider how they've implemented best UX practices. Read more

How to Respond to Negative Feedback in Customer Reviews

As important as they are for your business, there can be a dark side to reviews. Any time you open the door for feedback, whether it... Read more

Creating Support Pages that Support Your Sales 

It’s a collection of pages with many names: “Support Center,” “Help Center,” “Contact Us,” “Customer Care,” “Customer Service”—even “Documentation.” And it outclasses your FAQ page insofar... Read more

5 Important Elements to Put Below the Fold on Your Company Homepage

Hopefully the space above the fold on your business’s homepage already features a strong benefit-oriented headline that tells visitors just enough about your offering—and in such powerful... Read more

3 Strategies to Increase the Response Rate on Requests for Business Reviews

With some combination of good business practices and luck, you’ll likely get plenty of unsolicited reviews about your business on platforms like Yelp. But you may... Read more

9 Characteristics of a Good FAQ Page

  Your FAQ exists for one purpose: to stand in for the human who’d be present and available if your website was a brick-and-mortar shop.... Read more

How to Turn Customer Surveys into Testimonials

There’s more than one way to ask for a testimonial from a customer. Searching online for customer reviews, scouring your email for client compliments, recording... Read more

The Business Benefits of Creating Mission, Vision, and Values Statements

Of all the things you have to attend to in your business, these three statements—your mission, vision, and company values—may not exactly be at the... Read more

How to Write Your Mission, Vision, and Values Statements

Collectively, your company’s mission, vision, and values statements will serve as steady focal points for you to return to whenever you or your employees get... Read more

5 Top Tips for Your Business Website

Your business website is your storefront, your virtual salesperson, and the cover of the proverbial book by which your business will be judged. It’s also... Read more