Quick Reads

Chapters

How to Respond to Negative Feedback in Customer Reviews

As important as they are for your business, there can be a dark side to reviews. Any time you open the door for feedback, whether it... Read more

Creating Support Pages that Support Your Sales 

It’s a collection of pages with many names: “Support Center,” “Help Center,” “Contact Us,” “Customer Care,” “Customer Service”—even “Documentation.” And it outclasses your FAQ page insofar... Read more

5 Important Elements to Put Below the Fold on Your Company Homepage

Hopefully the space above the fold on your business’s homepage already features a strong benefit-oriented headline that tells visitors just enough about your offering—and in such powerful... Read more

3 Strategies to Increase the Response Rate on Requests for Business Reviews

With some combination of good business practices and luck, you’ll likely get plenty of unsolicited reviews about your business on platforms like Yelp. But you may... Read more

9 Characteristics of a Good FAQ Page

  Your FAQ exists for one purpose: to stand in for the human who’d be present and available if your website was a brick-and-mortar shop.... Read more

How to Turn Customer Surveys into Testimonials

There’s more than one way to ask for a testimonial from a customer. Searching online for customer reviews, scouring your email for client compliments, recording... Read more

The Business Benefits of Creating Mission, Vision, and Values Statements

Of all the things you have to attend to in your business, these three statements—your mission, vision, and company values—may not exactly be at the... Read more

How to Write Your Mission, Vision, and Values Statements

Collectively, your company’s mission, vision, and values statements will serve as steady focal points for you to return to whenever you or your employees get... Read more

5 Top Tips for Your Business Website

Your business website is your storefront, your virtual salesperson, and the cover of the proverbial book by which your business will be judged. It’s also... Read more