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Lauren Shufran

Book More Clients With These Tips for Your "Services" Page

It’s now easier than ever to start a service-based business. With accessible technology, you can do everything from setting up a website, to... Read more

How to Create an Effective Knowledge Base

It’s where your customers will go when they’re confused about a feature, they can’t log in to their account, they need more information on your... Read more

5 Ways to Showcase Your Value Proposition

If “above the fold” isn’t a term you know, you’re probably at least familiar with the concept. In the days before the internet, “above the... Read more

9 ​Ecommerce UX Best Practices​ in Action (Case Study) ​

Even if you’ve read our tips on how to create stronger, more effective product pages, shopping carts, and everything else that goes into an... Read more

Ecommerce UX: 3 Examples to Learn From

At Zoho Academy, we’ve covered best practices for ecommerce UX at length. We’ve offered tips, tricks, and strategies for homepages, product pages,... Read more

Conducting a Situation Analysis: The SWOT Analysis

You might be approaching your market research campaign with a specific question already in mind. Or maybe you have a few areas you want to research,... Read more

Using Your SWOT Analysis to Drive Your Market Research

Now that you’ve already done the intensive work of conducting a SWO T analysis with your team—assessing your Strengths, Weaknesses, Opportunities,... Read more

Conducting Competitor Research 

While it can be split many ways, market research takes two basic forms: primary and secondary. The latter—secondary research—deals with data that... Read more

Resource List for Secondary Market Research

While it won’t give you specific answers or intelligence about your business, secondary market research is critical to running a successful... Read more

Conducting Primary Market Research

If you’ve been following along with us on this market research journey, you’ve already conducted a situation analysis to determine your... Read more
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