LinkedIn Ads

LinkedIn Ads Advanced Analytics

Advanced Analytics for LinkedIn Ads, enables you to visually analyze your marketing Ad campaigns, measure the outcomes, and derive actionable insights in minutes. Quickly analyze key performance metrics like traffic, CTR, CPC, CPM, conversion rate, and much more. Apart from analyzing your LinkedIn Ad campaigns, you can also blend data from other sources to get end-to-end insights of your entire business function. 

The connector comes with 75+ handpicked default reports and dashboards, which provides visual insights of Ads campaigns. With LinkedIn Ads Advanced Analytics, you can make more informed decisions when running multiple LinkedIn Ads campaigns to grow your business. 

General

  1. What is Zoho Analytics?
  2. Why LinkedIn Ads Advanced Analytics?
  3. Who can subscribe to the Zoho Analytics connector?

Pricing & Trial

  1. How much does this connector cost?
  2. Do you provide trial evaluation for this connector?
  3. What do you mean by 'Users' in the (connector) pricing plan?
  4. What do you mean by 'Rows'/'Records' and how is it calculated in the pricing plan?

Setup

  1. How do I set up the LinkedIn Ads Advanced Analytics connector?
  2. How long should I wait for my LinkedIn data to initially appear in Zoho Analytics?
  3. I got this email which said 'Setup Process Failed'/'Synchronization Process Failed'. What should I do?
  4. How frequently can I synchronize my data with Zoho Analytics?
  5. Can I edit the LinkedIn Ads Advanced connector Synchronization setting?
  6. Can I synchronize my LinkedIn Ads data instantly?
  7. Can I set up the LinkedIn Ads Advanced Analytics in any other existing Workspace or any other Advanced Analytics Workspace?
  8. Can I add/modify data in the LinkedIn Ads data tables within Zoho Analytics?
  9. Can I add new columns to the LinkedIn Ads data tables within Zoho Analytics?
  10. Can I add new data tables in this Workspace to create reports & dashboards?
  11. How do I Re-authenticate my LinkedIn Ads account in Zoho Analytics?
  12. How can I remove the Integration?

Reporting Features

  1. What are the modules in LinkedIn Ads on which I can create reports?
  2. How do I create reports over my LinkedIn Ads data?
  3. Can I create reports using the columns from different modules?
  4. What are the report types supported by Zoho Analytics?
  5. What are Formulas in Zoho Analytics?
  6. What are the default formulas that get added by Zoho Analytics on setting up this connector?
  7. How do I create my own custom formulas in Zoho Analytics?
  8. Can I combine data from other sources with the data from LinkedIn Ads to create reports and dashboards?
  9. Can I join data from multiple tables to create reports?
  10. What are Query Tables?

Cross-Functional Analytics with Popular Business Applications

  1. What are the popular business applications that I can integrate this connector with?
  2. How can I analyze the data from the other business applications along with LinkedIn Ads?
  3. Will a lookup relationship between the related modules from LinkedIn Ads and other third-party applications be created automatically?

Users, Sharing & Collaboration

  1. How do I share the reports in Zoho Analytics with my colleagues?
  2. What are the user roles available in Zoho Analytics?
  3. Why can't other users edit the reports that I have shared with them?
  4. Can I export a report/dashboard?
  5. How can I print the reports & dashboards created in Zoho Analytics?
  6. How can I email reports & dashboards created in Zoho Analytics in a scheduled manner?

Solutions

  1. Does Zoho Analytics offer Embedded Analytics or rebranding?

Help & Support

  1. How do I get technical support on Zoho Analytics?
  2. Can I have someone from Zoho do a demo for me?

General

1. What is Zoho Analytics?

Zoho Analytics is a business intelligence and analytics solution that helps you derive insights from your business data, through its powerful reporting and analytical capabilities. You can create dynamic and interactive reports and dashboards in minutes, with no IT help.

It offers the following important capabilities:

2. Why LinkedIn Ads Advanced Analytics?

Advanced Analytics for LinkedIn Ads helps you measure the success of your advertisement campaigns on LinkedIn. Reports such as Average Budget vs Spending, Engagement Rate Monthly Trend, Top 10 Campaigns, etc., can be much helpful. With key insight on campaigns' reach and conversions, you can not only identify what's contributing to your successful campaigns, and also your shortcomings. 

Advanced Analytics for LinkedIn Ads brings in all the capabilities of Zoho Analytics described below.

3. Who can set up this Zoho Analytics connector?

Users with paid accounts of Zoho Analytics (at least the Basic plan) and any account of LinkedIn can avail the connector.

Users with the following roles in LinkedIn Ads can configure this connector.

  • Account Manager
  • Campaign Manager
  • Creative Manager
  • Viewer

Pricing & Trial

1. How much does this connector cost?

Linked Ads Advanced Analytics is bundled free for all the paid users of Zoho Analytics. The Zoho Analytics paid plans start at $25 per month. Click to learn more about Zoho Analytics pricing.

2. Do you provide trial evaluation for this connector?

Yes, we do provide a 15-day free trial for this connector from the date of setup.

3. What do you mean by 'Users' in the (connector) pricing plan?

Anyone to whom you privately share your Workspace, tables (data), reports and dashboards, created in Zoho Analytics, for collaboration is considered a 'User' in Zoho Analytics. A user is identified by his/her unique email address, with which their Zoho Analytics account was registered.

Suppose you subscribe to the Zoho Analytics Standard plan, you can privately share the data/reports in your account and collaborate with 4 other persons. Now your Zoho Analytics account is said to have 5 users (including yourself).

4. What do you mean by 'Rows'/'Records' and how is it calculated in the pricing plan?

In Zoho Analytics, a row or record is defined in the same context as in a database (or spreadsheet). In simple terms, a table consists of rows (records) and columns (fields). Each row in a table represents a set of related data and has the same structure. For example, in a table that represents "Campaign", each row would represent a single record. The number of rows calculated for pricing is the sum of all rows/records stored across all your Workspace tables in your Zoho Analytics account.

Setup

1. How do I set up the LinkedIn Ads Advanced Analytics connector?

2. How long should I wait for my LinkedIn data to initially appear in Zoho Analytics?

Initial data import will take from a few minutes to a couple of hours depending on the volume of data in your Linked In Ads account. You will receive an email notification once the import is complete. If you access the Workspace before the initial fetch is complete, it will not display any data (empty tables i.e., tables with zero rows). 

3. I got this email which said 'Setup Process Failed'/'Synchronization Process Failed'. What should I do?

The import/sync process of your LinkedIn data can fail sometimes, due to a variety of reasons. Hence, you may receive such emails occasionally. The Zoho Analytics team will look into it immediately and get back to you, after taking the required corrective action.

Case 1: You will receive the Setup Process Failed mail when there is a failure during the initial fetch. In this case, we request you to:

  1. Open the Workspace in which you have set up the connector.
  2. Click the Data Sources button in the Explorer tab.
  3. In the Data Sources page that opens click the Retry Now link.
  4. If the issue persists please do write to support@zohoanalytics.com. We will look into it and get back to you immediately.

Case 2: You will receive the Synchronization Failed mail if there is any failure during the data synchronization process between LinkedIn Ads and Zoho Analytics, after the initial setup & import of data. This might be a momentary failure due to any internal issues. This import schedule will get suspended if there are five successive failures.

4. How frequently can I synchronize my data with Zoho Analytics?

You can synchronize your data from LinkedIn Ads into Zoho Analytics once every day.

5. Can I edit the LinkedIn Ads connector Synchronization setting?

Yes, you can edit the LinkedIn Ads connector synchronization setting if you are the administrator of the Linkedin Ads Advanced Analytics. To do so,

  1. Open the corresponding LinkedIn Ads Advanced Analytics Workspace in Zoho Analytics.
  2. Click Data Sources on the left panel. 
  3. In the Data Sources page that opens, click the Edit Setup link.
  4. The Edit Setup - LinkedIn Ads Setup dialog will open. Modify the settings as needed. 
  5. Click Save. The synchronization setting will be modified and data will be synced in the next synchronization interval.

6. Can I synchronize my LinkedIn Ads data instantly?

Yes, you can synchronize your LinkedIn Ads data instantly when needed.
To synchronize your data instantly:

  1. Open the Data Sources page
  2. Click Sync Now. LinkedIn Ads data will get instantly synchronized. 
Note:
This option can be used up to five times between the schedules

7. Can I set up the LinkedIn Ads Advanced Analytics in any other existing Workspace or any other Advanced Analytics Workspace?

Yes, you can set up the LinkedIn Ads Advanced Analytics in any of the existing Workspace or in any of the Advanced Analytics Workspace to analyze data together. You can do this by creating a new table by importing data. 

8. Can I add/modify data in the LinkedIn Ads data tables within Zoho Analytics?

No, you cannot add/modify data in the LinkedIn Ads data tables. Data from Linkedin Ads application will automatically get synced into Zoho Analytics in the different tables. You cannot edit any of this data or add new data records from within Zoho Analytics.

However, you can add new tables and add/import data into that, to create reports combining it with the data from LinkedIn Ads.

9 Can I add new columns to the LinkedIn Ads data tables within Zoho Analytics?

No, you cannot add new columns. But, you can add Custom and Aggregate Formulas (i.e., calculated fields) to these tables to help you create powerful reports. Refer to Adding Formulas to know more about this.

10. Can I add new data tables in this Workspace to create reports & dashboards?

Yes, you can add new data tables. Click New > New Table to add a new table in the existing LinkedIn Ads Advanced Analytics Workspace.
With this feature, you can import data from other sources or add them manually into your Workspace to analyze and create reports combining this with your LinkedIn Ads data. 
Refer:

11. Can I transfer my Zoho Analytics connector to another admin account?

At present, we do not provide an option in the user interface. If you require this transfer, please do mail us to support@zohoanalytics.com. We will get your requirements and handle this.

12. How do I Re-authenticate my LinkedIn Ads account in Zoho Analytics?

You can re-authenticate the setup by following the below steps. 

  1. Open the Data Sources page.
  2. Click Re-authenticate. The Re-Authenticate LinkedIn Ads dialog will open.

     
  3. Click Authenticate LinkedIn Ads. 
  4. Enter your credentials and re-authenticate your account.

13. How can I remove the Integration?

You can remove the connector from the Data Source page.

  1. Open the Data Source page
  2. Click LinkedIn Ads and then select Remove Data Source.
  3. The data synchronization from LinkedIn Ads into this Workspace will be removed.  However, you will still be able to access this Workspace with existing data. 

Reporting Features

1. What are the modules in LinkedIn Ads on which I can create reports?

You can create reports using the data from the following modules:

  • Account Performance
  • Accounts 
  • Campaign Groups 
  • Campaign Groups Performance 
  • Campaigns 
  • Campaigns Performance 
  • Creatives 
  • Creatives Performance 

2. How do I create reports over my LinkedIn Ads data?

3. Can I create reports using the columns from different modules?

Yes, you can create reports using the columns from different tables. All the modules (tables) from LinkedIn Ads will be linked by default. You can create reports by simply dragging and dropping the required columns into the reports designer.

4. What are the report types supported by Zoho Analytics?

Zoho Analytics supports a wide variety of reports.

  • Charts
    • Pie
    • Bubble
    • Packed Bubble
    • Bar
    • Stacked bar
    • Line
    • Smooth Line
    • Scatter
    • Combination
    • Map Chart
    • Area
    • Stacked Area
    • Web
    • Funnel
    • Doughnut
    • Table View
  • Pivot tables (Matrix Views)
  • Summary view
  • Tabular view
  • KPI Widgets
    • Single Numeric Widget
    • Dial Chart Widget
    • Bullet Chart Widget
  • Dashboards (multiple reports arranged in the same page)

5. What are Formulas in Zoho Analytics?

Formulas, as the name indicates, are calculations that help you derive key business metrics that can be used for reporting and analysis. Zoho Analytics provides a powerful formula engine to create any type of calculations required, to enable creating the required reports. Refer to Adding Formulas in Zoho Analytics to know more.

6. What are the default formulas that get added by Zoho Analytics on setting up this connector?

The default formulas added by Zoho Analytics are listed below. You can view these formulas by opening the corresponding table and selecting Add > Edit Formulas from the toolbar.

The following are the default formulas in the Account Performance table.

Formula NameFormula TypeFormulaDescription
EngagementCustom"Shares"+"Comments"+"Clicks"+"Reactions"This formula calculates the engagements gained for the post.
CTRAggregate100*sum("Account Performance"."Clicks")/sum("Account Performance"."Impressions")This formula calculates the click through rate (CTR) i.e., number of clicks divided by  number of impressions.
CPC - Local CurrencyAggregatesum("Account Performance"."Cost In Local Currency")/sum("Account Performance"."Clicks")This formula calculates the cost per click in local currency.
Leads Form Conversion %Aggregate100*sum("Account Performance"."One Click Leads")/sum("Account Performance"."One Click Lead Form Opens")This formula calculates the percentage of leads form conversion.
Engagement RateAggregate100*sum("Account Performance"."Engagement")/sum("Account Performance"."Impressions")This formula calculates the percentage of engagement rate.
Cost per thousand Impressions - Local CurrencyAggregate1000*sum("Account Performance"."Cost In Local Currency")/sum("Account Performance"."Impressions")This formula calculates the cost per thousand impressions in local currency.

The following are the default formulas in the Creatives Performance table.

Formula Name

 

Formula Type

 

Formula

 

Description

 

EngagementCustom"Shares"+"Comments"+"Clicks"+"Reactions"This formula calculates the engagements gained for the post.
CTRAggregate100*sum("Creatives Performance"."Clicks")/sum("Creatives Performance"."Impressions")This formula calculates the click through rate (CTR) i.e., number of clicks per impression.
Cost per Conversion - Lead FormAggregate100*sum("Creatives Performance"."Cost In Local Currency")/sum("Creatives Performance"."One Click Leads")This formula calculates the percentage of lead form cost per conversion. 
CPC - Local CurrencyAggregatesum("Creatives Performance"."Cost In Local Currency")/sum("Creatives Performance"."Clicks")This formula calculates the cost per click in local currency.
Leads Form Conversion %

Aggregate

100*sum("Creatives Performance"."One Click Leads")/sum("Creatives Performance"."One Click Lead Form Opens")This formula calculates the percentage of leads form conversion.
Engagement RateAggregate100*sum("Creatives Performance"."Engagement")/sum("Creatives Performance"."Impressions")This formula calculates the percentage of engagement rate.
Cost per thousand Impressions - Local CurrencyAggregate1000*sum("Creatives Performance"."Cost In Local Currency")/sum("Creatives Performance"."Impressions")This formula calculates the cost per thousand impressions in local currency.

The following are the default formulas in the Campaign Performance table.

Formula NameFormula TypeFormulaDescription
EngagementCustom"Shares"+"Comments"+"Clicks"+"Reactions"This formula calculates the engagements gained for the post.
CTRAggregate100*sum("Campaigns Performance"."Clicks")/sum("Campaigns Performance"."Impressions")This formula calculates the click-through rate (CTR) i.e., the number of clicks per impression.
CPC - Local CurrencyAggregatesum("Campaigns Performance"."Cost In Local Currency")/sum("Campaigns Performance"."Clicks")This formula calculates the cost per click in local currency.
Leads Form Conversion %

Aggregate

100*sum("Campaigns Performance"."One Click Leads")/sum("Campaigns Performance"."One Click Lead Form Opens")This formula calculates the percentage of leads form conversion.
Engagement Rate

Aggregate

100*sum("Campaigns Performance"."Engagement")/sum("Campaigns Performance"."Impressions")

This formula calculates the percentage of engagement rate.
Cost per thousand Impressions - Local Currency

Aggregate

1000*sum("Campaigns Performance"."Cost In Local Currency")/sum("Campaigns Performance"."Impressions")

This formula calculates the cost per thousand impressions in local currency.

The following are the default formulas in the Campaign Group Performance table.

Formula NameFormula TypeFormulaDescription
EngagementCustom"Shares"+"Comments"+"Clicks"+"Reactions"This formula calculates the engagements gained for the post.
CTRAggregate100*sum("Campaign Groups Performance"."Clicks")/sum("Campaign Groups Performance"."Impressions")This formula calculates the click through rate (CTR) i.e., number of clicks per impression.
CPC - Local CurrencyAggregatesum("Campaign Groups Performance"."Cost In Local Currency")/sum("Campaign Groups Performance"."Clicks")This formula calculates the cost per click in local currency.
Leads Form Conversion %Aggregate100*sum("Campaign Groups Performance"."One Click Leads")/sum("Campaign Groups Performance"."One Click Lead Form Opens")This formula calculates the percentage of leads form conversion.
Engagement RateAggregate100*sum("Campaign Groups Performance"."Engagement")/sum("Campaign Groups Performance"."Impressions")This formula calculates the percentage of engagement rate.
Cost per thousand Impressions - Local CurrencyAggregate1000*sum("Campaign Groups Performance"."Cost In Local Currency")/sum("Campaign Groups Performance"."Impressions")This formula calculates the cost per thousand impressions in local currency.

7. How do I create my own custom formulas in Zoho Analytics?

To know how to create your own formulas, refer to the Adding Formulas in Zoho Analytics help page.

8. Can I combine data from other sources with the data from LinkedIn Ads to create reports and dashboards?

Yes, you can combine data from your other sources with your LinkedIn Ads data for analysis.
To do this, you need to add/import a new data table into the LinkedIn Ads Advanced Analytics Workspace as explained in the previous question and then define a look-up to join it with the table from LinkedIn Ads.

To define a lookup relationship between two tables, it is essential that the tables have at least one column which is common between them. Follow the below steps to look up a column from LinkedIn Ads along with the data from any other source.

  1. Open the corresponding table, right-click the column header and select Change to Lookup Column.
  2. In the Change to Lookup Column dialog that opens, select the column to look up.
  3. Click OK.

Click to learn more.

9. Can I join data from multiple tables to create reports?

Yes, you can join data from multiple tables to create the reports. Refer to Joining Tables in Zoho Analytics for detailed help on this.

10. What are Query Tables?

Zoho Analytics allows you to drive the data required by writing standard SQL SELECT Queries. This feature is called Query Tables. With Query Tables, you can also combine data from different tables and create reports from the same. View the video demo to know how to create Query Tables in Zoho Analytics.

Cross-Functional Analytics with Popular Business Applications

1. What are the popular business applications that I can integrate this connector with?

You can integrate and perform cross-functional analytics with most business applications that Zoho Analytics integrates with. 

2. How can I analyze the data from the other business applications along with LinkedIn Ads?

To import data from business apps,

  1. Open the Workspace in which you have set up the connector.
  2. Click the Import Data button.
  3. In the Create New Table tab that opens, select the application that you wish to import.
  4. Provide the necessary authentications.
  5. Select the necessary modules and fields.
  6. Select the schedule import option.
  7. Click Create. Data from the selected application will be imported into a new table in the LinkedIn Ads Advanced Analytics workspace. 

3. Will a lookup relationship between the related modules from LinkedIn Ads and other third-party applications be created automatically?

A lookup relationship will not be created automatically between the LinkedIn Ads modules and the modules of the application that you are trying to import. You will have to manually link the tables using a lookup relationship.

To manually create a lookup relationship, refer this help link - https://www.zoho.com/analytics/help/table/joining-tables.html

Users, Sharing & Collaboration

1. How do I share the reports in Zoho Analytics with my colleagues?

You can easily share the reports that you create with the other users in your organization. Refer to Sharing and Collaboration help page for more details on this.

Once you privately share a report to your colleagues they will be able to access the reports as you do. Refer here to know how to access the reports.

2. What are the user roles available in Zoho Analytics?

Zoho Analytics offers three user roles -  Account Administrator, Workspace Administrator, and User. Click to know more about the Zoho Analytics Organization Model and User Roles.

3. Why can't other users edit the reports that I have shared with them?

This is the expected behavior. Only when the users to whom the reports are being shared is set as a Workspace Administrator, they will be able to edit the reports. If a normal user wants to edit the report, he/she will have to save the report with a new name using the Save As option toolbar. The User can edit this report. To know more about user roles click here.

4. Can I share the same report created, to multiple users with different criteria associated so that they see different data?

Yes, you can. Refer to the topic Apply filter criteria.

5. Can I export a report/dashboard?

Yes, you can export the report/dashboard in various file formats such as CSV, EXCEL, PDF, HTML, and Image. Click to know more.

6. How can I print the reports & dashboards created in Zoho Analytics?

To print the report/dashboard, you first need to export it. You can export the report in various file formats such as CSV, EXCEL, PDF, HTML, and Image. Click to know more.

Note:
If you are a user to whom a report has been shared and you want to take a print, ensure you have been provided the Export permission by the Administrator to the report, only then you will be able to print the report.

7. How can I email reports & dashboards created in Zoho Analytics in a scheduled manner?

If you are the Administrator of the Zoho Analytics or a 'Workspace Administrator', you can schedule reports and dashboards to be emailed automatically. Refer to the email schedule section in this help documentation.

Solutions

1. Does Zoho Analytics offer Embedded Analytics or rebranding?

Yes, Zoho Analytics supports various rebranding options such as Portal rebranding/white labeling and Logo Rebranding.

Help & Support

1.  How do I get technical support on Zoho Analytics?

We offer 24x5 technical support (Monday to Friday). In case if you need our assistance kindly do mail us your questions to support@zohoanalytics.com.

You can also reach out to us on our toll-free numbers.

United States: +1 (888) 900 9646
United Kingdom: +44 (20) 35647890
Australia: +61-2-80662898
India: +91-44-67447000

2. Can I have someone from Zoho do a demo for me?

Yes, certainly. Register for a demo in this page

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