With over 20 years of experience building tools that serve organizations across all different sectors, Zoho has amassed a vast wealth of knowledge across virtually every aspect of business. That experience informs how we build our products, which translates to direct value for our users. However, it also puts us in a unique position to offer another valuable asset: professional advice on a range of business topics.

With that in mind, Zoho Academy is excited to announce the launch of our latest educational content series, Getting Started With Social Media Marketing, your complete guide for planning, building, and evaluating your brand’s social media performance.

The topic of social media has been on our radar for a while, so we’re pleased to finally dive in. For marketers of all stripes, bringing your brand into the social media ecosystem can be a game-changer. However, learning how to navigate the world of social media marketing can require a significant investment of time and energy, which can easily be wasted if you don’t know what you’re doing.

With these pain points in mind, our comprehensive guide to developing and refining your social media strategy provides marketers with the confidence they need to navigate the social media landscape. Whether you’re getting started with your first brand account or you just want to get caught up to speed on the latest concepts, you’ll find everything you need. The series covers broadly applicable social media strategies, together with detailed guides for each platform.

To ensure that all of the information we’ve provided reflects current best practices, we collaborated directly with the subject matter experts at Zoho Social. Without their deep industry experience, our latest ebook never could have happened. If you’re a social media pro and you’d like to dig a little deeper, we highly recommend the content they’ve put out over at the Social Journal, Social’s dedicated SMM industry blog.

Over the next few weeks and months, we’ll be continuing to expand the scope of Zoho Academy’s research topics and materials. Make sure you subscribe to our email list to keep updated on all our latest content releases. We look forward to providing you with more great resources to learn from, and pass on to your own team.

Five Examples of Customer-Focused Email Campaigns
Zoho products mentioned on this page: