How to use Instagram aesthetics for brand-building
If you’re a business on Instagram, you know it’s not easy. On the fastest growing social network with people’s feeds refreshing every ten seconds, you’ll need to bring your A-game…
Social media trends to look out for in 2019
The new year is upon us, and with it the growth of social media is only expected to continue. This projection estimates that 2.77 billion people will be using social…
Integrating WhatsApp with your brand’s social media marketing
Storytelling in 280 characters, designing catchy mailers, and grabbing eyes with breathtaking photos—marketers have done it all. As social media today has grown into a multifaceted beast, marketing strategies and…
WhatsApp marketing: A beginner’s guide
When people talk about social media marketing, they often think of popular traditional networks, such as Facebook and Twitter. But messaging apps are slowly catching up—and by number of active…
The 20 social media marketing experts to follow in 2019
Social media is a dynamic, ever-changing landscape, with networks shifting gears routinely—whether it’s rolling out new guidelines, new curve-ball policy tweaks or even API changes. For businesses who want to…
The definitive guide to influencer marketing
You’ve already heard about it: Influencer marketing is the hottest topic in the social media space right now, and it’s only going to get bigger and stronger with time. The…
The Grinch who stole social media
It’s a winter evening and you’re sitting comfortably with your gadget in hand, scrolling through the endless stream of social media updates. More than once, a blob of green pops…
How you can still gain organic reach on social media
It’s a debate that’s been going on for years, but the issue has largely been settled—organic reach is dying. Over the last three years, organic reach has decreased by a…
Take the hat off: A Guide to practicing ethical SMM
An introduction to Black Hat marketing Imagine you’re at a crowded marketplace bustling with people. You can shop for virtually everything here, from real estate to advertising space—even tools that…
The 9 best Content Marketing tools for your business
They say the best things in life come free—or at least with a free trial to help you to make the right decision for your business! Since we’ve already discussed…
Essential cross-posting tips for small businesses
What’s that? You just launched a brand-new clothing line, and have a post ready to announce it? Great! Whip out that quirky headline! Sprinkle in some catchy visuals! Broadcast on…
How to tell amazing stories on social media
Any marketing campaign you can think of has storytelling at its heart. Some brands do it well and some brands are still figuring it out, but the difference is very…
How to use Twitter threads for brand building and engagement
Happy Anniversary to the Twitter thread! ✨ That’s right. It has been a whole year since Twitter officially rolled out a feature that’s used across the board, by millions of…
Campaign ideas to rake in Social Media engagement this Holiday season
Who said holiday specials don’t have to start and end on your TV (or streaming platform). If you’re a business looking for a sales spike from some seasonal marketing, this…
The ultimate guide to Pinterest for businesses
When I say “Pinterest,” people often think of that place in the internet where you can plan weddings on an unlimited budget, get ideas for your next tattoo, or look…
Social Media Spring Cleaning 101
Getting started on social media is challenging for any business. Once you’ve started, you need to ensure consistent activity, and every single post you make has to follow a marketing…
The essential guide to Snapchat for businesses
On the face of it, using Snapchat to market your brand might seem counterintuitive. It’s always been seen as the app for smartphone-crazy teens who were inexplicably drawn to disappearing…
10 tips for creating perfect tweets for your Twitter profile
There are a million ways to get creative on Twitter—but we’ll tell you right off the bat that there’s no one strategy to get you all the social media fame.…