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The Social Journal

Simplifying social media marketing, one post at a time.

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Top social media trends in 2021 for businesses

  • 309
  • 3 minutes
  • Posted on January 12, 2021January 12, 2021
  • by Drishya Narayanan
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  • Facebook
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Leverage Facebook Marketplace for your business

  • 1.5K
  • 3 minutes
  • Posted on November 27, 2020November 27, 2020
  • by Drishya Narayanan
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  • Facebook
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Best practices for Carousel ads on Facebook

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  • Posted on November 08, 2020November 08, 2020
  • by Divya Parameswaran
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  • Facebook
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A guide to the latest Facebook post dimensions for 2020

  • 1.4K
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  • Posted on October 27, 2020October 27, 2020
  • by Drishya Narayanan
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  • Facebook
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Getting started with advertising on Facebook

  • 1.4K
  • 6 minutes
  • Posted on October 21, 2020October 21, 2020
  • by Divya Parameswaran
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  • Facebook
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How to host a Facebook online event

  • 1.0K
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  • Posted on October 16, 2020October 16, 2020
  • by Amrutha Varshinii
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  • Facebook
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Guide to Facebook video marketing

  • 1.6K
  • 6 minutes
  • Posted on September 28, 2020September 28, 2020
  • by Amrutha Varshinii
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  • Twitter

Introducing Fleets, Twitter’s latest take on Stories

  • 3.6K
  • 3 minutes
  • Posted on September 22, 2020September 22, 2020
  • by Drishya Narayanan
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How to write the perfect Twitter Bio for your brand

  • 2.7K
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  • Posted on September 18, 2020September 18, 2020
  • by Drishya Narayanan
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  • Twitter

How to grow an audience on Twitter in 2020

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  • 4 minutes
  • Posted on August 31, 2020August 31, 2020
  • by Sarvesh CK
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  • Twitter

The complete guide to Twitter image dimensions

  • 5.1K
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  • Posted on August 31, 2020August 31, 2020
  • by Drishya Narayanan
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  • Twitter

Everything you need to know about Twitter hashtags

  • 2.3K
  • 4 minutes
  • Posted on August 22, 2020August 22, 2020
  • by Divya Parameswaran
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  • Twitter

How to get verified on Twitter in 2020

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  • Posted on August 17, 2020August 17, 2020
  • by Amrutha Varshinii
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  • Instagram

How to use Instagram Highlights for your brand’s marketing

  • 2.8K
  • 4 minutes
  • Posted on July 28, 2020July 28, 2020
  • by Drishya Narayanan
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The ultimate guide to Instagram photo dimensions [2020]

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  • Posted on July 24, 2020July 24, 2020
  • by Drishya Narayanan
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  • Instagram
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Meet Instagram Reels, the new TikTok alternative

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  • 3 minutes
  • Posted on July 23, 2020July 23, 2020
  • by Amrutha Varshinii
How to become an Instagram influencer
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  • Instagram

How to become an Instagram influencer

  • 2.4K
  • 4 minutes
  • Posted on July 11, 2020July 11, 2020
  • by Divya Parameswaran
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  • Instagram

Instagram Verification: Everything you need to know

  • 2.1K
  • 3 minutes
  • Posted on July 08, 2020July 08, 2020
  • by Sarvesh CK
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  • Instagram

How to get more organic reach on Instagram

  • 2.5K
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  • Posted on July 01, 2020July 01, 2020
  • by Drishya Narayanan
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How to leverage Instagram questions for brand marketing

  • 2.1K
  • 7 minutes
  • Posted on June 29, 2020June 29, 2020
  • by Amrutha Varshinii
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  • Instagram
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Instagram: The Social Media Platform of Choice, Especially Now.

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  • Posted on June 16, 2020June 16, 2020
  • by Sarvesh CK
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8 simple tips for creating epic visuals for social media

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  • Posted on June 01, 2020June 01, 2020
  • by Masooma Memon
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7 tips to market your business from home

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  • Posted on April 30, 2020April 30, 2020
  • by Drishya Narayanan
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5 social media profiles that inspire us with their COVID19 crisis response

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  • Posted on April 24, 2020April 24, 2020
  • by Amrutha Varshinii
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How to personalize your brand’s marketing

  • 2.9K
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  • Posted on March 26, 2020March 26, 2020
  • by Drishya Narayanan
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Facebook strategies to adopt in 2020

  • 1.9K
  • 4 minutes
  • Posted on March 17, 2020March 17, 2020
  • by Sarvesh CK
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Using Twitter polls to boost your business

  • 2.8K
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  • Posted on March 16, 2020March 16, 2020
  • by Drishya Narayanan
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  • Brand Stories

12 times our customers gave us social media goals

  • 2.7K
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  • Posted on February 20, 2020February 20, 2020
  • by Drishya Narayanan
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A guide to customer support on social media

  • 3.3K
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  • Posted on February 17, 2020February 17, 2020
  • by Drishya Narayanan
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How to get on the Instagram Explore page

  • 13.9K
  • 7 minutes
  • Posted on January 24, 2020January 24, 2020
  • by Vishal Muralidharan
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Important social media metrics for your brand

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  • Posted on January 14, 2020January 14, 2020
  • by Drishya Narayanan
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Getting started with Spotify for marketing

  • 4.6K
  • 9 minutes
  • Posted on January 13, 2020January 13, 2020
  • by Vishal Muralidharan
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Tips to write a great social media bio for your brand

  • 9.9K
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  • Posted on December 27, 2019December 27, 2019
  • by Drishya Narayanan
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Social media trends for 2020: What to expect

  • 4.3K
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  • Posted on December 23, 2019December 23, 2019
  • by Vishal Muralidharan
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Santa’s guide to Holiday marketing campaigns

  • 8.1K
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  • Posted on December 13, 2019December 13, 2019
  • by Drishya Narayanan
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A Beginner’s Guide to Marketing Your Business on Facebook Groups

  • 3.7K
  • 14 minutes
  • Posted on December 03, 2019December 03, 2019
  • by Ritika Datta Roy
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  • Twitter

How to boost your business with Twitter lists

  • 4.3K
  • 1 minute
  • Posted on November 28, 2019November 28, 2019
  • by Drishya Narayanan
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20 quotes on social media to inspire your marketing strategy

  • 3.3K
  • 3 minutes
  • Posted on November 22, 2019November 22, 2019
  • by Vishal Muralidharan
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5 ways brands can benefit from a social media monitoring dashboard

  • 4.9K
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  • Posted on November 08, 2019November 08, 2019
  • by Drishya Narayanan
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What your Instagram marketing strategy needs in 2020

  • 4.9K
  • 6 minutes
  • Posted on November 04, 2019November 04, 2019
  • by Amrutha Varshinii
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Reddit for social media marketing

  • 5.1K
  • 1 minute
  • Posted on October 21, 2019October 21, 2019
  • by Drishya Narayanan
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Marketing through memes: How to do it right

  • 4.7K
  • 8 minutes
  • Posted on October 16, 2019October 16, 2019
  • by Vishal Muralidharan
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A beginners’ guide to Instagram marketing

  • 4.0K
  • 1 minute
  • Posted on October 03, 2019October 03, 2019
  • by Drishya Narayanan
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The best ways to create content for your social channels

  • 3.4K
  • 13 minutes
  • Posted on October 01, 2019October 01, 2019
  • by Vishal Muralidharan
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The essentials of video marketing

  • 2.8K
  • 1 minute
  • Posted on September 27, 2019September 27, 2019
  • by Drishya Narayanan
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How to use social media for your brand’s CSR campaigns

  • 4.5K
  • 6 minutes
  • Posted on September 24, 2019September 24, 2019
  • by Amrutha Varshinii
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Social media spring cleaning 101

  • 4.0K
  • 1 minute
  • Posted on September 20, 2019September 20, 2019
  • by Drishya Narayanan
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Marketing on Quora: A beginner’s guide

  • 4.0K
  • 11 minutes
  • Posted on September 17, 2019September 17, 2019
  • by Vishal Muralidharan
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7 tips for creating great tweets for your brand

  • 3.5K
  • 1 minute
  • Posted on September 13, 2019September 13, 2019
  • by Drishya Narayanan
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  • Strategy

The most important social media metrics for your brand

  • 3.3K
  • 8 minutes
  • Posted on September 09, 2019September 09, 2019
  • by Vishal Muralidharan
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5 ways to make your social media marketing bulletproof

  • 2.4K
  • 1 minute
  • Posted on September 06, 2019September 06, 2019
  • by Drishya Narayanan
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Marketing on Reddit: An essential guide for brands

  • 3.9K
  • 12 minutes
  • Posted on September 02, 2019September 02, 2019
  • by Vishal Muralidharan
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Social media marketing strategy in 7 easy steps

  • 4.4K
  • 1 minute
  • Posted on August 30, 2019August 30, 2019
  • by Drishya Narayanan
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Handling customer support on social media: A 10-point guide for brands

  • 2.5K
  • 8 minutes
  • Posted on August 26, 2019August 26, 2019
  • by Amrutha Varshinii
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  • Infographics

How to craft the perfect post for Instagram

  • 3.3K
  • 1 minute
  • Posted on August 23, 2019August 23, 2019
  • by Drishya Narayanan
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  • Brand Stories
  • Instagram

Five top brands using Instagram Stories, and what you can learn from them

  • 3.4K
  • 4 minutes
  • Posted on August 20, 2019August 20, 2019
  • by Vishal Muralidharan
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  • Instagram
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How to beat the Instagram algorithm and gain more organic reach

  • 3.4K
  • 9 minutes
  • Posted on August 12, 2019August 12, 2019
  • by Vishal Muralidharan
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  • Strategy

How to use social network interfaces for your business

  • 2.9K
  • 12 minutes
  • Posted on August 06, 2019August 06, 2019
  • by Drishya Narayanan
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The ultimate guide to personalization in social media marketing

  • 3.3K
  • 9 minutes
  • Posted on July 29, 2019July 29, 2019
  • by Vishal Muralidharan
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How to increase your social media follower count

  • 3.9K
  • 12 minutes
  • Posted on July 22, 2019July 22, 2019
  • by Vishal Muralidharan
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What’s TikTok, and how can your brand make the most of it?

  • 4.8K
  • 9 minutes
  • Posted on July 05, 2019July 05, 2019
  • by Vishal Muralidharan
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How to host a social media takeover

  • 3.3K
  • 10 minutes
  • Posted on June 28, 2019June 28, 2019
  • by Vishal Muralidharan
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#Pride and conscious branding on social media

  • 4.1K
  • 5 minutes
  • Posted on June 14, 2019June 14, 2019
  • by Amrutha Varshinii
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How to use Twitter Polls for business

  • 2.9K
  • 7 minutes
  • Posted on June 12, 2019June 12, 2019
  • by Vishal Muralidharan
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  • Instagram

A beginners’ step-by-step guide to Instagram marketing

  • 6.9K
  • 16 minutes
  • Posted on June 08, 2019June 08, 2019
  • by Elizabeth Mary John
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  • Instagram

How to edit Instagram photos for your business

  • 4.3K
  • 13 minutes
  • Posted on June 06, 2019June 06, 2019
  • by Vishal Muralidharan
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  • Brand Stories
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13 strategies for writing a great social media bio for businesses

  • 5.7K
  • 11 minutes
  • Posted on June 02, 2019June 02, 2019
  • by Amrutha Varshinii
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A guide to using Facebook Stories for business

  • 4.5K
  • 13 minutes
  • Posted on May 28, 2019May 28, 2019
  • by Vishal Muralidharan
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How to manage multiple social media brands with ease

  • 2.9K
  • 9 minutes
  • Posted on May 24, 2019May 24, 2019
  • by Amrutha Varshinii
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Image size guide for social channels

  • 4.7K
  • 6 minutes
  • Posted on May 21, 2019May 21, 2019
  • by Vishal Muralidharan
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Improve social media engagement for your business: Build some bears

  • 2.4K
  • 3 minutes
  • Posted on May 15, 2019May 15, 2019
  • by Vishal Muralidharan
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  • Twitter

How to run the perfect Twitter chat

  • 2.9K
  • 15 minutes
  • Posted on May 14, 2019May 14, 2019
  • by Amrutha Varshinii
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  • Brand Stories

The 13 best browser extensions for social media marketers

  • 5.0K
  • 9 minutes
  • Posted on May 10, 2019May 10, 2019
  • by Amrutha Varshinii
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  • Strategy

Ten tips to drastically improve your social media presence

  • 3.1K
  • 13 minutes
  • Posted on April 30, 2019April 30, 2019
  • by Vishal Muralidharan
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How to boost your SEO with smart social media practices

  • 10.6K
  • 17 minutes
  • Posted on April 29, 2019April 29, 2019
  • by Amrutha Varshinii
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  • Instagram

How to use Instagram polls for your business

  • 7.0K
  • 8 minutes
  • Posted on April 19, 2019April 19, 2019
  • by Amrutha Varshinii
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The essential Tumblr marketing guide

  • 5.3K
  • 11 minutes
  • Posted on April 16, 2019April 16, 2019
  • by Vishal Muralidharan
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  • Instagram

Guide to using Instagram Story Ads

  • 4.1K
  • 7 minutes
  • Posted on April 12, 2019April 12, 2019
  • by Amrutha Varshinii
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  • Twitter

The complete guide to Twitter ads for brands

  • 4.5K
  • 9 minutes
  • Posted on April 05, 2019April 05, 2019
  • by Amrutha Varshinii
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  • Facebook
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The essential guide to Facebook lead ads

  • 3.5K
  • 9 minutes
  • Posted on April 02, 2019April 02, 2019
  • by Vishal Muralidharan
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  • Facebook
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How to use Facebook to market your business

  • 3.6K
  • 13 minutes
  • Posted on March 26, 2019March 26, 2019
  • by Vishal Muralidharan
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10 tips to make the most of #SMMW as a solo attendee

  • 4.8K
  • 7 minutes
  • Posted on March 20, 2019March 20, 2019
  • by Amrutha Varshinii
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How to leverage social media to promote your brand’s event

  • 4.1K
  • 6 minutes
  • Posted on March 19, 2019March 19, 2019
  • by Vishal Muralidharan
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How to handle trolls on social media: A guide for brands

  • 4.5K
  • 8 minutes
  • Posted on March 15, 2019March 15, 2019
  • by Amrutha Varshinii
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How to create buzz around your business’s new release

  • 5.0K
  • 6 minutes
  • Posted on March 12, 2019March 12, 2019
  • by Vishal Muralidharan
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  • Brand Stories
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Pinterest marketing strategies from the best brands in the game

  • 3.8K
  • 6 minutes
  • Posted on March 11, 2019March 11, 2019
  • by Amrutha Varshinii
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How to craft your brand’s social media persona

  • 7.2K
  • 9 minutes
  • Posted on March 05, 2019March 05, 2019
  • by Vishal Muralidharan
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  • Strategy

Pinterest marketing for businesses: B2B content ideas

  • 3.0K
  • 4 minutes
  • Posted on March 01, 2019March 01, 2019
  • by Amrutha Varshinii
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  • Strategy

The essential guide to social media engagement for your business

  • 32.2K
  • 10 minutes
  • Posted on February 26, 2019February 26, 2019
  • by Vishal Muralidharan
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  • Strategy

A beginner’s guide to recycling social media content

  • 5.3K
  • 7 minutes
  • Posted on February 22, 2019February 22, 2019
  • by Amrutha Varshinii
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The essential guide to marketing on LinkedIn

  • 3.9K
  • 8 minutes
  • Posted on February 19, 2019February 19, 2019
  • by Vishal Muralidharan
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  • Twitter

How to boost your business with Twitter Lists

  • 3.3K
  • 8 minutes
  • Posted on February 15, 2019February 15, 2019
  • by Amrutha Varshinii
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Video marketing on social media: the essentials

  • 3.9K
  • 6 minutes
  • Posted on February 12, 2019February 12, 2019
  • by Vishal Muralidharan
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  • Brand Stories
  • Trends

5 Valentine’s Day social media campaigns that hit the spot

  • 3.5K
  • 5 minutes
  • Posted on February 08, 2019February 08, 2019
  • by Amrutha Varshinii
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  • Instagram

Beginner’s guide to Instagram Stories

  • 6.3K
  • 7 minutes
  • Posted on February 05, 2019February 05, 2019
  • by Amrutha Varshinii
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How to write compelling CTAs on social media

  • 4.1K
  • 6 minutes
  • Posted on January 29, 2019January 29, 2019
  • by Vishal Muralidharan
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  • Instagram

Getting started with Instagram Ads for your business

  • 4.1K
  • 7 minutes
  • Posted on January 25, 2019January 25, 2019
  • by Amrutha Varshinii
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The essential guide to YouTube Marketing

  • 4.4K
  • 10 minutes
  • Posted on January 22, 2019January 22, 2019
  • by Vishal Muralidharan
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  • Instagram
  • Strategy

How to use Instagram aesthetics for brand-building

  • 4.5K
  • 5 minutes
  • Posted on January 18, 2019January 18, 2019
  • by Amrutha Varshinii
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  • Trends

Social media trends to look out for in 2019

  • 29.5K
  • 6 minutes
  • Posted on January 15, 2019January 15, 2019
  • by Vishal Muralidharan
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  • Strategy

Integrating WhatsApp with your brand’s social media marketing

  • 5.6K
  • 5 minutes
  • Posted on January 11, 2019January 11, 2019
  • by Amrutha Varshinii
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  • How-to

WhatsApp marketing: A beginner’s guide

  • 17.8K
  • 5 minutes
  • Posted on January 08, 2019January 08, 2019
  • by Vishal Muralidharan
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  • Trends

The 20 social media marketing experts to follow in 2019

  • 6.4K
  • 6 minutes
  • Posted on January 04, 2019January 04, 2019
  • by Amrutha Varshinii
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  • How-to

The definitive guide to influencer marketing

  • 4.0K
  • 9 minutes
  • Posted on January 02, 2019January 02, 2019
  • by Vishal Muralidharan
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  • Trends

The Grinch who stole social media

  • 3.1K
  • 4 minutes
  • Posted on December 28, 2018December 28, 2018
  • by Amrutha Varshinii
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How you can still gain organic reach on social media

  • 62.2K
  • 6 minutes
  • Posted on December 25, 2018December 25, 2018
  • by Vishal Muralidharan
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  • How-to

A Guide to practicing ethical SMM

  • 3.6K
  • 7 minutes
  • Posted on December 21, 2018December 21, 2018
  • by Amrutha Varshinii
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The 9 best Content Marketing tools for your business

  • 3.9K
  • 7 minutes
  • Posted on December 20, 2018December 20, 2018
  • by Elizabeth Mary John
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  • Strategy

Essential cross-posting tips for small businesses

  • 3.6K
  • 5 minutes
  • Posted on December 19, 2018December 19, 2018
  • by Ritika Datta Roy
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How to tell amazing stories on social media

  • 4.0K
  • 5 minutes
  • Posted on December 18, 2018December 18, 2018
  • by Vishal Muralidharan
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  • How-to
  • Twitter

How to use Twitter threads for brand building and engagement

  • 4.4K
  • 4 minutes
  • Posted on December 17, 2018December 17, 2018
  • by Amrutha Varshinii
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  • Trends

Campaign ideas to rake in social media engagement this holiday season

  • 4.0K
  • 5 minutes
  • Posted on December 12, 2018December 12, 2018
  • by Amrutha Varshinii
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The ultimate guide to Pinterest for businesses

  • 3.5K
  • 8 minutes
  • Posted on December 11, 2018December 11, 2018
  • by Vishal Muralidharan
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  • Strategy

Social media spring-cleaning 101

  • 3.8K
  • 5 minutes
  • Posted on December 07, 2018December 07, 2018
  • by Amrutha Varshinii
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  • How-to
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The essential guide to Snapchat for businesses

  • 14.6K
  • 5 minutes
  • Posted on December 04, 2018December 04, 2018
  • by Vishal Muralidharan
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  • Strategy
  • Twitter

10 tips for creating perfect tweets for your Twitter profile

  • 6.2K
  • 7 minutes
  • Posted on November 30, 2018November 30, 2018
  • by Amrutha Varshinii
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  • Facebook
  • How-to

Leveraging Facebook Messenger for your business

  • 5.0K
  • 4 minutes
  • Posted on November 27, 2018November 27, 2018
  • by Vishal Muralidharan
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  • Strategy

Managing social media faux pas: Damage-control guide for brands

  • 4.7K
  • 4 minutes
  • Posted on November 23, 2018November 23, 2018
  • by Amrutha Varshinii
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  • How-to

How to measure your social media ROI

  • 4.5K
  • 6 minutes
  • Posted on November 20, 2018November 20, 2018
  • by Vishal Muralidharan
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  • Trends

A Thanksgiving weekend checklist for social media marketers

  • 30.0K
  • 5 minutes
  • Posted on November 16, 2018November 16, 2018
  • by Amrutha Varshinii
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  • Strategy

Essential skills for a social media marketer

  • 6.1K
  • 5 minutes
  • Posted on November 13, 2018November 13, 2018
  • by Vishal Muralidharan
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  • How-to
  • Instagram

Guide to mastering Instagram hashtags

  • 5.4K
  • 8 minutes
  • Posted on November 09, 2018November 09, 2018
  • by Amrutha Varshinii
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  • Strategy

Taking a stand on social media—doing it, and doing it right

  • 3.7K
  • 6 minutes
  • Posted on November 06, 2018November 06, 2018
  • by Vishal Muralidharan
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  • Brand Stories
  • Instagram

4 Brands that are killing it on Instagram TV

  • 22.3K
  • 4 minutes
  • Posted on November 02, 2018November 02, 2018
  • by Amrutha Varshinii
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  • How-to
  • Twitter

A Guide to Marketing on Twitter

  • 5.5K
  • 10 minutes
  • Posted on October 30, 2018October 30, 2018
  • by Vishal Muralidharan
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  • Instagram
  • Strategy

Instagram video marketing for brands: Understanding IGTV

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