How to use Instagram polls for your business
Over 500 million users look at Instagram Stories every day. To help you visualize the scale here, that’s more than all the people living in Canada, the US, and Mexico…
The essential Tumblr marketing guide
When it comes to social media marketing, the instinctive reaction is to think of popular networks, such as Facebook, Twitter, and Instagram. And that’s not surprising at all. While these…
Guide to using Instagram Story Ads
Snapchat did it first, but Instagram took it to a whole new level. We’re talking about Stories, of course—a feature that has caught on so feverishly that it didn’t take…
The complete guide to Twitter ads for brands
Twitter is arguably the busiest newsfeed of the internet, and plenty of businesses across the globe (we bet even some of you) put a high value on holding onto a…
The essential guide to Facebook lead ads
As a marketer, generating quality leads for your brand is always on your mind—it’s a constant search for a more effective way to reach new audiences, and generate leads that…
How to use Facebook to market your business
If you’re considering a presence on social media for your brand, Facebook is probably one of the first channels you thought of—after all, Facebook’s popularity cannot be overstated. There are…
10 tips to make the most of #SMMW19 as a solo attendee
It’s that time of the year and San Diego is the place to be. We’re talking about Social Media Marketing World, of course! From soaking up new insight, meeting experts,…
How to leverage social media to promote your brand’s event
When it comes to promoting events, social media can be a very effective tool. Your attendees could be hanging out on Facebook, or Twitter, or Snapchat, or any of the…
How to handle trolls on social media: A guide for brands
Aggressive, argumentative, a sick sense of humor, and attention seeking. Meet the internet troll—a creature we’re so accustomed to nowadays, that they’ve become an enduring element of the internet, especially…
How to create buzz around your business’s new release
It’s all done. Well, almost. Your new product is finally ready. Your team has invested time, effort, and resources into its development, and now, it’s all in your hands. You’ll…
Pinterest marketing strategies from the best brands in the game
If you line up a group of 10 people who’ve used Pinterest, chances are at least 6 of them have discovered multiple new businesses thanks to the platform. It’s estimated…
How to craft your brand’s social media persona
There are multiple online marketing channels that brands can use, and social media is probably the most valuable of them all. This is because there are many marketing goals that…
Pinterest marketing for businesses: B2B content ideas
Imagine an idea board, shopping catalog and marketing platform all wrapped-up in one. Now put a bright red pin on it, and there you go—you know what we’re talking about!…
The essential guide to social media engagement for your business
It’s happening—people are finally recognizing social media as an indispensible part of their marketing strategy. Social media is where everybody is, and it has permeated all demographics. This gives marketers…
A beginner’s guide to recycling social media content
The social media content universe is not just ridiculously vast, but also constantly expanding. From strictly product-centric content, to educational and even infotainment, there are countless types of content, that…
The essential guide to marketing on LinkedIn
Among social networks that exist today, LinkedIn is unique, as people come to it expecting to consume professional content. As a network, it’s all about building connections, and it’s a…
How to boost your business with Twitter Lists
LWith the constant chaos of the Twitter-verse, it can be hard to cherry-pick and view just the content you’d like. But what if we told you there’s a way to…
Video marketing on social media: the essentials
It’s no secret—videos are the new king of social media marketing, and it’s expected to grow even further. In fact, a study by Go-Globe states that videos are expected to…