Image size guide for social channels
We should all know this by now: visual content rules social media. Across all channels, visuals consistently get better reach, impressions, and engagements, and social networks have even tweaked their…
Improve social media engagement for your business: Build some bears
This is a guest post from Jon Tromans, a digital marketing trainer from the UK. Jon has spent over two decades helping enterprises take their digital marketing game to the…
How to run the perfect Twitter chat
If your brand is on Twitter —and it should be—hosting a Twitter chat should be part of your strategy. It’s one of the better ways to gain exposure, engage with…
The 13 best browser extensions for social media marketers
Social media marketing is no easy feat. You need excellent curating, scheduling, and creative skills, on top of the resources and bandwidth to execute your plans. Sometimes, it could mean…
Ten tips to drastically improve your social media presence
When we talk about social media marketing, there are so many things to consider that it can often be overwhelming. And that’s totally understandable, because it’s pretty evident that social…
How to boost your SEO with smart social media practices
Social media management and search engine optimization may be two different business strategies with their own unique playbooks. But within the larger realm of marketing, they can be optimized in…
How to use Instagram polls for your business
Over 500 million users look at Instagram Stories every day. To help you visualize the scale here, that’s more than all the people living in Canada, the US, and Mexico…
The essential Tumblr marketing guide
When it comes to social media marketing, the instinctive reaction is to think of popular networks, such as Facebook, Twitter, and Instagram. And that’s not surprising at all. While these…
Guide to using Instagram Story Ads
Snapchat did it first, but Instagram took it to a whole new level. We’re talking about Stories, of course—a feature that has caught on so feverishly that it didn’t take…
The complete guide to Twitter ads for brands
Twitter is arguably the busiest newsfeed of the internet, and plenty of businesses across the globe (we bet even some of you) put a high value on holding onto a…
The essential guide to Facebook lead ads
As a marketer, generating quality leads for your brand is always on your mind—it’s a constant search for a more effective way to reach new audiences, and generate leads that…
How to use Facebook to market your business
If you’re considering a presence on social media for your brand, Facebook is probably one of the first channels you thought of—after all, Facebook’s popularity cannot be overstated. There are…
10 tips to make the most of #SMMW19 as a solo attendee
It’s that time of the year and San Diego is the place to be. We’re talking about Social Media Marketing World, of course! From soaking up new insight, meeting experts,…
How to leverage social media to promote your brand’s event
When it comes to promoting events, social media can be a very effective tool. Your attendees could be hanging out on Facebook, or Twitter, or Snapchat, or any of the…
How to handle trolls on social media: A guide for brands
Aggressive, argumentative, a sick sense of humor, and attention seeking. Meet the internet troll—a creature we’re so accustomed to nowadays, that they’ve become an enduring element of the internet, especially…
How to create buzz around your business’s new release
It’s all done. Well, almost. Your new product is finally ready. Your team has invested time, effort, and resources into its development, and now, it’s all in your hands. You’ll…
Pinterest marketing strategies from the best brands in the game
If you line up a group of 10 people who’ve used Pinterest, chances are at least 6 of them have discovered multiple new businesses thanks to the platform. It’s estimated…
How to craft your brand’s social media persona
There are multiple online marketing channels that brands can use, and social media is probably the most valuable of them all. This is because there are many marketing goals that…