In early 2014, predicted that there would be an increased number of organizations who would adopt a more disciplined approach to customer experience transformation.
In December, Gartner released its . One of the key findings is that the number of organizations that receive 100% CRM functionality from the cloud will increase and that the digital disruption will cause you to win or lose customers.
Don’t let your CRM initiatives become stagnant. Use it to bring life to your business. Help your sales and marketing teams be successful in 2015 with these New Year’s resolutions:
1. Collect Data and turn it into valuable insights for your customer facing reps.
Use , and with Zoho CRM to bring your data to life for your employees. Make it useful and use it to gain insights about your customers. Use this data in the content you create and in the conversations your sales teams have with prospective buyers.
2. Go mobile and encourage your sales team to use their smartphones in the field.
By helping your sales team become more mobile, you’ll be helping them adopt the usage of a CRM for sales force automation. It will save them time and keep their data current. Zoho offers for Android and Apple devices.
3. Focus on building a customer-centric organization.
Using a complete set of sales and marketing software tools, like the ones offered in , will help you stay in touch with your customer. You’ll be able to listen, engage and sell smarter. Your customers won’t settle for less.
4. Make customer service a priority.
Don’t make your customer repeat themselves every time they contact someone in your company. Using products like will help link your customer support team to the rest of your organization. Anyone who has access to your CRM system will be able to see the customer’s history with your company and won’t have to ask the customer to repeat themselves.
5. Give your customers what they ask for and don’t just tell them what they need.
Your customers bring revenue to your business. Why not listen to them and adjust your product or service to give them what they want? Of course, within reason. They are the people using your products or services and can provide you valuable feedback from a user perspective. Try using Zoho Survey with your CRM to gather feedback from your customers.
What are your New Year’s resolutions going to be this year?
Wishing you a profitable and successful year in business!