Zoho Analytics

Advanced CRM Analytics

The Advanced CRM Analytics, powered by Zoho Analytics helps you to analyze CRM data and create insightful business intelligence reports & dashboards. With this integration, Sales & Marketing can slice and dice the data and make better data-driven business decisions. To know more about the capabilities of Advanced Analytics, see also Zoho Analytics - Advanced Analytics


Permission Required: Users need to have a Basic Plan or above in Zoho Analytics.


  • You can use CRM data from the Leads, Contacts, Accounts, Potentials, Cases, Activities and custom modules and Users' details.
  • Zoho CRM users with an Administrator profile have permission to associate your CRM account with Zoho Analytics.
  • You can associate only a single Zoho Analytics account with Zoho CRM.
  • Any user with the Administrator profile can deactivate Advanced CRM Analytics.
  • Deactivating the Zoho Analytics account will also delete the data, reports and dashboards in Zoho Analytics.
  • Zoho CRM users cannot access the advanced reports and dashboards in Zoho Analytics without an active Zoho Analytics license.

Configure Zoho Analytics Integration

To configure Zoho Analytics Integration

  1. Log in to Zoho CRM with Administrator profile privileges.
  2. Go to Setup > Marketplace > Zoho> Advanced CRM Analytics.
  3. In the Advanced CRM Analytics page, click Configure.
  4. In the Zoho Analytics Configuration page, do the following:
    • Select fields from modules.
    • Schedule the synchronization time.
    • Click Save.

      You will receive an email after the CRM data is imported into Zoho Analytics.


  • All the subsequent changes made to the records in Zoho CRM will be automatically synchronized with Zoho Analytics at the scheduled synchronization time.
  • The sync options Every 3 hours, Every 6 hours, Every 12 hours are available only if associated Zoho Analytics account is on the Standard Edition or above.
  • As for the Basic Edition of Zoho Analytics, only Daily and Manual sync options are available.

Activate Zoho Analytics Add-on

(for Zoho Analytics users using the Free Plan - 15 days Trial)

You can use the Advanced Analytics add-on to evaluate your CRM data and create powerful reports & dashboards only if you are in the Free Plan with a 15-day trial.

To activate the Zoho Analytics license

  1. Click the Reports tab.
  2. In the Reports Home page, click the Advanced CRM Analytics link.
    It will take you to Zoho Analytics.
  3. In Zoho Analytics, click Subscription > Upgrade.
  4. Choose the Basic Plan or above to upgrade.

Create Reports

Once the Advanced CRM Analytics is configured, you get access to 70 plus ready made reports and dashboards. In addition to this, you can also create reports as per your requirement, using the drag-and-drop report builder of Zoho Analytics. See Also Creating Ad-hoc Reports using Zoho Analytics

Sample Reports

Below are some additional reports that can be created using Zoho Analytics.

View Reports & Dashboards

To view reports & dashboards

  1. Log in to Zoho CRM.
  2. Click Reports tab.
  3. In the Reports home page, click Advanced CRM Analytics.

    Advanced CRM Analytics will open in a new web browser tab. See Also Zoho Analytics - Online Help

Share Zoho Analytics

The reports and dashboards created in Zoho Analytics, with the CRM data, will be accessible only to the administrator who configured the Zoho Analytics Add-on. You can however, share the reports with other Zoho CRM users (including other CRM administrators).

To share Zoho Analytics with Zoho CRM users

  1. Log in to Zoho Analytics.
  2. Open Zoho CRM Reports database.
  3. In the Zoho CRM Reports page, select the corresponding report, and click Share.
  4. Select the Share option as required.
    You've different options to share Reports with your CRM users. See Also Sharing and Collaboration in Zoho Analytics

Deactivate Advanced CRM Analytics

As an administrator, you can deactivate the Advanced CRM Analytics in Zoho CRM. Please note that on deactivating:

  • All the data, reports and dashboards created in your Zoho Analytics account will be deleted.
  • The Zoho Analytics account will NOT be automatically downgraded to the Free Plan. Whenever needed, you can downgrade it to the required plan.

To deactivate Advanced CRM Analytics

  1. Log in to Zoho CRM with Administrator profile.
  2. Go to Setup > Marketplace > Zoho> Advanced CRM Analytics.
  3. In the Advanced CRM Analytics page, click the Deactivate link.
  4. In the Deactivation of Zoho Analytics page, click Yes, I understand. Deactivate Now.

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