Who should use Zoho Analytics?

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      Small and medium businesses

      • Spreadsheet users
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        If you are using spreadsheets in place of a BI and analytics tool, it's time to make the switch! Go beyond spreadsheets and carry out in-depth analytics using Zoho Analytics.

      • Custom App/DB users
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        If you are a small business using your own custom built application with limited reporting capabilities, Zoho Analytics will help overcome bottlenecks and run powerful analytics.

      • Data Analysts
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        If you are a data analyst/data visualization specialist, Zoho Analytics will enable you to discover hidden insights in your data, make informed decisions and drive your business' success.


      • Sales
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        Sales analytics lets you unify sales data, forecast sales, achieve record targets and make your business profitable. Zoho Analytics helps you get a complete picture of your sales activity, identify inefficiencies and unlock opportunities. Arrive at right sales decisions faster and with confidence.

      • Marketing
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        Marketing needs analytics to extract actionable insights, evaluate the success of marketing initiatives, optimize ROI and make data-driven decisions. Fetch and analyze data from Google Analytics, Google AdWords, MailChimp, or any marketing app. Quickly spot trends on website traffic, CTR, CPC, conversion rate, and much more.

      • Finance
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        Financial analytics helps you understand past performances, analyze expenses, predict revenue and profit. Zoho Analytics lets you fetch data from Zoho Books, Xero, Quickbooks and stripe etc. Create insightful visualizations, detect outliers and react to changes quickly.

      • Project Management
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        Want to know which project is on target and driving the required results? Zoho Analytics lets you view the entire team’s progress. You can create reports like project status, burn down charts, hours utilized, planned vs actual reports. Help your team connect the dots and put those insights into action – real fast.

      • Helpdesk
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        Understand the root causes of bottlenecks and improve steadily with every ticket. Zoho Analytics lets you analyze and understand your support team's performance. Derive insights and back your decisions with the right figures in hand. Improve your customer support and increase customer satisfaction.

      • Human Resources
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        Recruitment analytics helps you get an overview of the status of your jobs, interviews scheduled and candidates. Zoho Analytics helps you carry out in-depth analytics. Build reports and dashboards to measure how your hiring team is performing and optimize your recruitment process.


      • ISVs
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        If you are an Independent Software Vendor, Zoho Analytics will enable you to implement and offer a fully built BI solution to your customers. Integrate the white label version seamlessly within your application using contextual embedding and single sign-on (SSO) options.

      • Developers
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        If you are a developer, Zoho Analytics' API offers wide range of functions to help you build powerful BI capabilities according to your business needs. You can also build connectors to analyze data from third-party business apps.

      • BI Consultant
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        If you are a BI consultant and want to create customized BI solutions for your clients, try Zoho Analytics. It closely integrates and complements your software, which will enable you to get data from various sources and create great visualizations.

      • System Integrators
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        If you have expertise in programming and data analysis, Zoho Analytics' APIs will enable you to to create custom BI solutions for your clients. Connect with your client's applications/databases and provide tailor made analytical solutions.

      • Resellers/VARs
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        If you are a reseller/value added reseller, you can customize Zoho Analytics and resell it to your customers. Additionally, you can also provide your clients with value-added services like post-sales support.