Analyze your sales data in-depth using Zoho Analytics, our sales analytics tool.

By using our sales analytics software, you can:

  • Create insightful sales analytics reports and dashboards to track your key sales indicators.
  • Quickly spot trends on lead sources, campaigns, lead owners, and territories.
  • Get deeper insights into your sales pipeline with our sales reporting software.
Sales Analytics Dashboard Overview - Zoho Analytics

Sales analytics software for in depth analysis

Use our sales analytics tool to conduct a comprehensive analysis of your sales data. Import data from Zoho CRM, Salesforce CRM, HubSpot CRM, Microsoft Dynamics CRM, Base CRM, Insightly CRM, Pipedrive CRM or any other sales data to perform a detailed sales analysis

  • Analyze win-loss rate

    Identify win-loss opportunities in your sales pipeline. Forecast sales, plan for future growth by tracking the win-loss rate, and empower your sales team to win more.

  • Measure sales rep performance

    Measure and analyze your sales representatives' performance, identify your best and least performing sales reps of your organization and improve your team's sales.

  • Blend data from multiple sources

    Combine data from different sources and create cross-functional reports. For example, combine your Sales data along with helpdesk data to create an activities/lead report.

  • AI Powered Insights

    Type out questions about your sales data, and see Zia, our AI-powered assistant, come up with suitable answers in the form of appropriate reports and KPI widgets.

Sales analytics | Sales Win-Loss Analysis - Zoho Analytics
Sales analytics software | Sales Rep Analytics Report - Zoho Analytics
Sales analytics dashboards| Sales data analytics - Zoho Analytics
AI Powered Sales Analytics - Zoho Analytics

Why should your sales team use Zoho Analytics sales analytics software?

  • Visually analyze your sales performance

    Convert your raw sales data into visually appealing reports, dashboards, and KPI widgets in minutes. Interact and drill-down reports for further analysis.

  • Identify trends and outliers

    Get insights from your data in the form of narratives with Zia insights. Identify underlying trends from your data automatically.

  • Set data alerts and stay informed

    Get notifications on changes to your sales data analytics anytime anywhere by setting up data alerts. You don't have to be using the tool all the time to get insights.

  • Make right decisions at the right time

    Making decisions at the right time is crucial for any business. Plan, modify, and optimize your plans with accurate insights with the help of sales analytics software.

Sales analytics | Sales trend - Zoho Analytics
Sales analytics | Outliers - Zoho Analytics
Sales analytics tools | Data alert - Zoho Analytics
Sales analytics software | Sales analytics tools | Zoho Analytics

Key features of Sales Analytics Software

Zoho Analytics can complement your existing sales process and CRM applications through its effective sales analytics capabilities. It lets you analyze sales, leads and pipeline data, helps you understand your sales force's current performance, identify inefficiencies and opportunities, and achieve higher sales, through sound insight.

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    Collaborate with your team

    Develop and analyze reports together with your sales team. Share and embed your data visualizations for wider consumption.

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    Visualize sales data

    Instantly kick start your analytics journey with over 75 pre-built reports and dashboards on your sales performance.

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    Email, export, and print reports

    Export or print reports for offline access. Schedule your reports and dashboards to be emailed automatically to the given recipients.

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    Integrate with your preferred CRM

    Access a full fledged BI tool by automatically syncing your data from various CRMs such as Zoho CRM, Salesforce CRM, Microsoft Dynamics, and more.

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    Forecast sales performance

    Make informed decisions from your sales data and in turn manage your cash-flow, workforce and resources. Predict sales revenue, and plan for future growth.

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    Get a white-labeled sales analytics platform

    Get a powerful BI, reporting, and embedded analytics solution in your own brand name and embed it within your product/application or set it up as a standalone portal.

Sales Analytics Data Connectors

View more
  • Zoho CRM

  • Salesforce CRM

  • HubSpot CRM

  • Microsoft Dynamics CRM

  • Analyze other CRM data


Hear it from our customers


"I love the way Zoho Analytics integrates with Zoho CRM. The ease with which the CRM data can be visualized is exactly what I was looking for."

Brad Kline

Exec VP, Global Select Advisors

Analyze your sales data with the best sales analytics software now

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Overview of Sales Analytics

What is sales analytics?

  • Sales analytics is defined as the methodology that combines data from various sources to extract insightful trends and patterns. This process utilizes specialized sales analytics tools to facilitate rapid data analysis, generate comprehensive sales dashboards, and even forecast potential future business outcomes.

Why should enterprises need sales analytics software?

  • Sales analytics helps you understand your business data better, enabling you to plan or modify your business operations. With sales analytics, businesses can track their business growth trend, identify areas that need more focus, and revisit or optimize strategies—everything from sales data. Sales analytics will also help you increase your sales team's productivity with actionable insights.

What are the benefits of sales analytics tools?

  • Employing a sales analytics tool offers businesses the advantage of comprehending their present sales performance while also predicting future trends. Such insights enable businesses to pinpoint key areas for focus and facilitate data-driven decision making. Ultimately, the use of sales analytics contributes to the enhancement of your overall business performance.

What are some important sales metrics to track?

    Certain key sales metrics are fundamental to tracking and improving your business performance. These include:

    • Monthly sales reports
    • Quarter-over-quarter growth
    • Pipeline coverage
    • Trends in the number of deals
    • Revenue growth trends
    • Average revenue per customer
    • Sales per representative

Why Zoho Analytics is the best sales analytics software?

  • Zoho Analytics, equipped with modern technologies such as artificial intelligence (AI), machine learning (ML), and natural language processing/generation (NLP/G), helps you not only visually analyze your sales data and create sales analytics dashboards but also provide trends and outliers that a data analyst won't be able to identify.