Data analytics for small and medium businesses
Transition to an analytics-driven business with Zoho Analytics
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Why Choose Zoho Analytics for Small & Medium Business?
Insights as a differentiator
Today, data touches every aspect of business and is available in abundance. By making data analytics as priority and investing in Zoho Analytics, you can create and sustain your competitive edge through deeper insights-driven decision-making.
Data Democratization
Zoho Analytics' self-service BI & Analytics capabilities are augmented with latest AI and ML technologies such as search-driven conversational analytics, automated insights, predictive and cognitive analytics to ensure that analytics is accessible by all.
Unified Business Analytics
Zoho Analytics' built-in business apps connectors provide powerful cross-functional analytics, which help with a 360-degree view of your business. It also enables automatic blending of business apps data along with combining data from other discrete sources too.
Economical
Zoho Analytics' licensing and pay-as-you-go pricing have always been simple and transparent. Our cost of BI and Analytics in terms of licensing, implementation, customization, training, and support is the least among our market peers.
SMB Data Analytics using Zoho Analytics
Data Integration
Zoho Analytics offers 250+ native and live data connectors including Files and Feeds, Cloud Storage, Cloud and Local Databases and Business Applications. Data synchronization happens automatically and can be scheduled at convenience.
Data Preparation
Our advanced, self-service data preparation & management capability enables you to model, cleanse, transform, enrich and catalog data with exceptional quality for further analytics. Data preparation is extensible to data collected from any type of source.
Data Visualisation
Create insightful and interactive reports and dashboards with an easy-to-use and intuitive drag-and-drop interface, choosing from a wide range of visualization options.
Augmented Analytics
Get instant insights using Ask Zia, Zoho's conversational AI assistant. Also Zia Insights offers automated contextual insights through narratives. ML based advanced analytics for prediction, cognitive analytics, and scenario analysis augments the capabilities further.
Collaborative Analytics
With clearly defined roles and access control, users can easily collaborate with fine-grained access controls. Publish or embed reports in business workflows, or set up automated email schedules to deliver reports. Communicate with users through comment threads and facilitate discussion.
Data Storytelling
Create immersive presentations with Zoho Show by embedding live, interactive reports and dashboards. Set up purpose-built analytics portal or micro-sites for easy consumption and exploration by business users.
Mobile BI
Access business critical insights easily on-the-move with our immersive, interactive and powerful mobile Business Intelligence(BI) apps, native to both android and iOS platforms.
How Zoho Analytics helps your business?
Sales
Get deeper insights into your sales pipeline. Quickly spot trends on vital sales parameters like sales growth and average conversion time. Identify opportunities to drive higher sales volume.
Read moreMarketing
Gain end-to-end marketing insights, notably critical indicators of your marketing funnel such as Marketing Qualified Leads (MQL), customer awareness, retention and much more.
Read moreFinance
Combine cross-functional data to analyze your business' financial health and performance in real-time. Get notified of any anomalies, notably with cash flow, payables and Receivables through periodic alerts.
Read moreHelp Desk
Slice and dice your customer support data. Track key metrics such as SLA compliance, agent utilization, customer satisfaction and much more in real-time.
Read moreHR
Gather end-to-end insights about your workforce. Track your employee hiring, retention and attrition patterns. Measure employee productivity and performance with ease.
Read moreProjects
Monitor the progress of your project implementations. Track milestone achievements, variance from planned budget and work-hours. Do effective ROI analysis post-completion and much more.
Read moreBARC - The BI & Analytics Survey 24
91% of surveyed users recommend Zoho Analytics, and 79% of surveyed users are satisfied with Zoho Analytics.
READ THE FULL REPORTDresner Advisory's Wisdom of Crowds® Business Intelligence Market Study
Zoho yet again rated as a Leader for both customer experience and vendor credibility by Dresner Advisory
READ THE FULL REPORTBusiness Intelligence & Analytics - Midmarket 2022
Zoho Analytics has been rated as a Leader and a Gold medallist in Mid Market BI.
READ THE FULL REPORTMARKET COMPASS Report on Next-Gen BI
Zoho has been ranked Outstanding in Innovation by KuppingerCole.
READ THE FULL REPORTTEC: 2021 Business intelligence and analytics solutions
According to TEC’s latest report, Zoho Analytics has been ranked among the leaders in the competitive BI & Analytics space.
READ THE FULL REPORTInfo-Tech's Business Intelligence Data Quadrant Report 2021
Zoho Analytics as leads among the competition in the overall category and tops in vendor capability in this latest report.
READ THE FULL REPORTAwards and Reviews
FAQs on Data Analytics for SMBs
Why is data analytics crucial for small and mid-sized businesses in the USA?
- In the competitive U.S. market, SMBs must act quickly and confidently. Data analytics enables immediate visibility into sales, operations, customer behaviour and costs. With lesser resources than big enterprises, making smart, timely moves via analytics can level the playing field and fuel growth.
Is there any affordable predictive analytics software for small and medium businesses?
- Yes! many analytics platforms now offer pricing plans and functionality designed specifically for SMBs. For example, Zoho Analytics provides advanced forecasting, anomaly detection and trend-analysis modules, for an affordable and cost-effective pricing. Explore Zoho Analytics' pricing plans.
Which real-time data analytics tools offer the best value for mid-sized companies?
- The best value tools combine ease of deployment, broad connectivity, data-preparation automation, real-time visualisation and user-friendly interfaces. For mid-sized companies, Zoho Analytics stands out with 250+ native connectors, a drag-and-drop interface and self-service prep features, making real-time insights accessible without heavy IT overhead.
What are the top data analytics providers for small and medium businesses?
- While many providers target the enterprise market, SMB-friendly options include Zoho Analytics (focused on simplicity, affordability and extensibility), plus other platforms that offer flexible pricing and easy setup. The key is to look for transparent pricing, rapid deployment, good data integration and governance features.
What are the benefits of using data analytics tools for small businesses?
- Unified view of their business
- Identify bottlenecks and growth opportunities
- Empower data-driven decision-making.
- With tools like Zoho Analytics, SMBs benefit from pre-built reports, automated insights and visual dashboards. This enhances availability of insights without specialist assistance and enhances decision-making at all levels.
How do I choose the right data analytics tool for my small business?
- Identify your key metrics and data sources.
- Evaluate vendors on the following critical capabilities - data connectivity (pre-built apps & databases), data-preparation, visualisations, pricing, deployment flexibility (cloud vs on-premise) and support/training.
- Zoho Analytics demonstrates these with strong connectivity, self-service prep, visual dashboards and cost-effective licensing.