Data analytics for small and medium businesses

Transition to an analytics-driven business with Zoho Analytics

Sign up for free
Trusted by great brands

Thousand Customers


Million Users


Million Reports

Why Choose Zoho Analytics for Small & Medium Business?


Insights as a differentiator

Today, data touches every aspect of business and is available in abundance. By making data analytics as priority and investing in Zoho Analytics, you can create and sustain your competitive edge through deeper insights-driven decision-making.


Data Democratization

Zoho Analytics' self-service BI & Analytics capabilities are augmented with latest AI and ML technologies such as search-driven conversational analytics, automated insights, predictive and cognitive analytics to ensure that analytics is accessible by all.


Unified Business Analytics

Zoho Analytics' built-in business apps connectors provide powerful cross-functional analytics, which help with a 360-degree view of your business. It also enables automatic blending of business apps data along with combining data from other discrete sources too.



Zoho Analytics' licensing and pay-as-you-go pricing have always been simple and transparent. Our cost of BI and Analytics in terms of licensing, implementation, customization, training, and support is the least among our market peers.

SMB Data Analytics using Zoho Analytics

  • Data Integration

    Zoho Analytics offers 250+ native and live data connectors including Files and Feeds, Cloud Storage, Cloud and Local Databases and Business Applications. Data synchronization happens automatically and can be scheduled at convenience.

  • Data Preparation

    Our advanced, self-service data preparation & management capability enables you to model, cleanse, transform, enrich and catalog data with exceptional quality for further analytics. Data preparation is extensible to data collected from any type of source.

  • Data Visualisation

    Create insightful and interactive reports and dashboards with an easy-to-use and intuitive drag-and-drop interface, choosing from a wide range of visualization options.

  • Augmented Analytics

    Get instant insights using Ask Zia, Zoho's conversational AI assistant. Also Zia Insights offers automated contextual insights through narratives. ML based advanced analytics for prediction, cognitive analytics, and scenario analysis augments the capabilities further.

  • Collaborative Analytics

    With clearly defined roles and access control, users can easily collaborate with fine-grained access controls. Publish or embed reports in business workflows, or set up automated email schedules to deliver reports. Communicate with users through comment threads and facilitate discussion.

  • Data Storytelling

    Create immersive presentations with Zoho Show by embedding live, interactive reports and dashboards. Set up purpose-built analytics portal or micro-sites for easy consumption and exploration by business users.

  • Mobile BI

    Access business critical insights easily on-the-move with our immersive, interactive and powerful mobile Business Intelligence(BI) apps, native to both android and iOS platforms.

Integration in smb analytics - Zoho Analytics
Data preparation in smb analytics - Zoho Analytics
Data visualization in smb analytics - Zoho Analytics
AI assisted analytics for small & medium business - Zoho Analytics
Easy collaboration using SMB analytics tool - Zoho Analytics
Mobile BI & analytics for small & medium business - Zoho Analytics
Zoho Show integration - Zoho Analytics

How Zoho Analytics helps your business?


Get deeper insights into your sales pipeline. Quickly spot trends on vital sales parameters like sales growth and average conversion time. Identify opportunities to drive higher sales volume.

Read more


Gain end-to-end marketing insights, notably critical indicators of your marketing funnel such as Marketing Qualified Leads (MQL), customer awareness, retention and much more.

Read more


Combine cross-functional data to analyze your business' financial health and performance in real-time. Get notified of any anomalies, notably with cash flow, payables and Receivables through periodic alerts.

Read more

Help Desk

Slice and dice your customer support data. Track key metrics such as SLA compliance, agent utilization, customer satisfaction and much more in real-time.

Read more


Gather end-to-end insights about your workforce. Track your employee hiring, retention and attrition patterns. Measure employee productivity and performance with ease.

Read more


Monitor the progress of your project implementations. Track milestone achievements, variance from planned budget and work-hours. Do effective ROI analysis post-completion and much more.

Read more
Zoho Analytics debuts in 2022 Gartner MQ

Gartner has recognized Zoho Analytics as a Niche Player in the 2022 Magic Quadrant for Analytics and Business Intelligence Platforms.

BARC - BI Survey 22

The BI & Analytics Survey 22 rates Zoho Analytics in 2 top rankings and 23 leading positions across 5 different peer groups.

The BI and Analytics Survey 21 READ THE FULL REPORT
Dresner's 2022 Wisdom of Crowds BI Market Study

Zoho Analytics is rated overall Leader for both Customer Experience and Vendor Credibility by Dresner Advisory Services.

Business Intelligence & Analytics - Midmarket 2022

Zoho Analytics has been rated as a Leader and a Gold medallist in Mid Market BI.

MARKET COMPASS Report on Next-Gen BI

Zoho has been ranked Outstanding in Innovation by KuppingerCole.

TEC: 2021 Business intelligence and analytics solutions

According to TEC’s latest report, Zoho Analytics has been ranked among the leaders in the competitive BI & Analytics space.

Info-Tech's Business Intelligence Data Quadrant Report 2021

Zoho Analytics as leads among the competition in the overall category and tops in vendor capability in this latest report.


What customers say

Zoho Analytics was our first choice because of the compatibility and integration it offered with our systems, since most of them were Zoho. Other products were either too expensive or too complex, and didn’t integrate well with our systems. Zoho Analytics had everything that we needed.

Zoho Analytics' ability to integrate and blend data from multiple sources and create deep valuable insights out of it is the key. Once you sync the data and build reports there is no necessity to go back and re-feed the data into it. It does it automatically.

The ability to blend data, filter, and build so many KPIs with ease is a key aspect in Zoho Analytics. Its interactive charts are awesome. I can now select or unselect certain parameters to slice and dice the data for each line of my business, and show its performance to our partners.

Zoho Analytics has allowed easy access to reporting and metrics across the organization. With this solution, even non-technical resources were able to quickly develop and publish reports. This has freed us from relying on one of our technical consultants and kept them available for customer-facing billable time.

Zoho Analytics is the only product with the right mix of cost and value—with features like data visualization, integration, data blending, collaboration, user filters, drag and drop, geo maps and much more, at an affordable price.

Brad FisherFounder & VP, Springfield Mechanical ServicesRead more
Jessica EddowesVP of Ecommerce, Lice Clinics of AmericaRead more
Gabriel VazquezManaging Director, Grupo BonsRead more
Alexander CampoSales Operations Manager, Synergy ResourcesRead more
Ben SmithAdvisor and former COO of SugarfinaRead more

Awards and Reviews

  • 4.5 / 5
  • 4.1 / 5
  • 4.4 / 5
  • 4.7 / 5
  • 8.7 / 10
  • 4.4 / 5
  • 4.2 / 5
  • 4.2 / 5
  • 4.5 / 5