Product Marketing

Best Design Practices for Your Product Pages

When we discussed best UX practices for your online store homepage, we emphasized that your homepage is the virtual equivalent of your storefront…... Read more

Using Psychology on Product Pages to Increase Sales

In the last section, we guided you through a number of best practices for product descriptions. Over the course of that exploration, we touched on... Read more

The Best Ecommerce Product Copy We've Seen

Over the course of the preceding pages, we’ve dug into best practices for the copy on your ecommerce site’s product and category pages. We began... Read more

How to Take Product Photographs that Score Conversions

When we left you at the end of the last section, we recommended that you spend some time looking around—and getting inspired by—the product images... Read more

Editing Product Images for Your Ecommerce Site

As a general business practice, we wouldn’t advise staunchly maintaining “perfection” as a goal: Otherwise, you’ll never bring your product to... Read more

Examples of Great Ecommerce Product Photography

Over the course of this ebook, we’ve given you the tools and the knowledge to get started on your product photography journey. We’ve discussed the... Read more

3 Examples of Effective Ecommerce Websites

Given the astounding rate at which eCommerce continues to grow, the smartest move you can make for your retail business is to offer an online... Read more