When we discussed best UX practices for your online store homepage, we emphasized that your homepage is the virtual equivalent of your storefront…... Read more
Product Marketing
Using Psychology on Product Pages to Increase Sales
In the last section, we guided you through a number of best practices for product descriptions. Over the course of that exploration, we touched on... Read more
The Best Ecommerce Product Copy We've Seen
Over the course of the preceding pages, we’ve dug into best practices for the copy on your ecommerce site’s product and category pages. We began... Read more
How to Take Product Photographs that Score Conversions
When we left you at the end of the last section, we recommended that you spend some time looking around—and getting inspired by—the product images... Read more
Editing Product Images for Your Ecommerce Site
As a general business practice, we wouldn’t advise staunchly maintaining “perfection” as a goal: Otherwise, you’ll never bring your product to... Read more
Examples of Great Ecommerce Product Photography
Over the course of this ebook, we’ve given you the tools and the knowledge to get started on your product photography journey. We’ve discussed the... Read more
3 Examples of Effective Ecommerce Websites
Given the astounding rate at which eCommerce continues to grow, the smartest move you can make for your retail business is to offer an online... Read more