Product Marketing

Best Design Practices for Your Product Pages

With individual product pages, you have the opportunity to display every product you offer—in all its glory. This is your chance to prove that each of your products is worthy of your business's name. Here are best practices for doing so. Read more

Using Psychology on Product Pages to Increase Sales

The best product pages leverage psychology to influence prospect behavior and boost online sales—by invoking feelings of urgency, desire, excitement, trust, and/or the fear of missing out. Incorporate these strategies where it most counts. Read more

The Best Ecommerce Product Copy We’ve Seen

There's nothing like seeing great ecommerce copy elements come together at once. Take a look at four of our favorite online shops, and follow along as we point out the elements that make those pages so good. Read more

How to Take Product Photographs that Score Conversions

Once you've got your equipment—and have given yourself time to practice with your camera—it's time to shoot. Learn how to plan and set up your shoot. Know what best practices to follow as you click the shutter. Understand the pros and cons of natural and artificial light. And consider the range of in-studio product images to capture. Read more

Editing Product Images for Your Ecommerce Site

Your goal is to create images that represent your product as accurately as possible... so by "editing," we mean "polishing." Background removal, color correction, and shadow manipulation are processes you should consider for your photography workflow. We also offer a list of tools, along with tips for finding a professional image editor. Read more

Examples of Great Ecommerce Product Photography

By now, you've got the knowledge and the tools to begin your product photography journey. It's time to see these best practices in action, and to get inspired by the stellar product photography that's already out there. Here, we look at four ecommerce businesses that are winning the product photography game. Read more

Best Online Shops of 2018

Your online shop faces obstacles to conversion that brick-and-mortar stores don't face. The best online shops overcome these obstacles through remarkable imagery and multimedia, copy that details all product specs and policies, and other UX elements to move users through the funnel. Read more