The Ecommerce Product Photography Guidebook

Great product photography can be the difference between a thriving ecommerce business and one that struggles to make the sale. Learn how to create product images that will impact your bottom line.

Chapters

Introduction to Product Photography

It takes mere milliseconds for a prospect who's landed on your website to process your imagery and come to a conclusion about your brand. To say that images are powerful is an understatement. Learn the benefits of great product photography, along with the pros and cons of DIY and outsourcing. Read more

DIY Product Photography: Getting Your Equipment Together

It's absolutely possible to create stellar product images without breaking the bank on expensive equipment... but you'll need more than a camera for this undertaking. Here's a catalogue of items to gather for your "photographer's toolbox"—including a comparison of DSLR and smartphone cameras. Read more

How to Take Product Photographs that Score Conversions

Once you've got your equipment—and have given yourself time to practice with your camera—it's time to shoot. Learn how to plan and set up your shoot. Know what best practices to follow as you click the shutter. Understand the pros and cons of natural and artificial light. And consider the range of in-studio product images to capture. Read more

Editing Product Images for Your Ecommerce Site

Your goal is to create images that represent your product as accurately as possible... so by "editing," we mean "polishing." Background removal, color correction, and shadow manipulation are processes you should consider for your photography workflow. We also offer a list of tools, along with tips for finding a professional image editor. Read more

Best Practices for Optimizing Your Product Images

From a product photography perspective, "optimization" means ensuring your images load quickly and the keywords associated with them align with prospects' search queries. Both concern user experience and mean traffic for your website. Learn about file types, reducing file sizes, and coming up with keyword-rich file names and alt text. Read more

Examples of Great Ecommerce Product Photography

By now, you've got the knowledge and the tools to begin your product photography journey. It's time to see these best practices in action, and to get inspired the by stellar product photography that's already out there. Here, we look at four ecommerce businesses that have nailed their product photography game. Read more