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14 Best heatmapping tools and plugins for your website (2023)

  • Last Updated : March 27, 2024
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  • 6 Min Read

A website heatmap is a color-coded graphical representation of data that depicts the performance of a particular webpage. Just as night vision goggles can help you decode what you normally couldn't see, a website heatmap enables you to interpret real-time reports of visitor clicks, scrolls, and engagement.

Here are the insights that you can discover through heatmaps:

  • Optimal length of the webpage based on the scrolling pattern.

  • Which content is most engaging and resonates with your audience.

  • The web elements that are distracting or confusing.

  • Whether visitors are clicking on the CTAs.

  • Whether the key content is visible enough on the webpage.

Certain website heatmap tools come with limitations, such as:

  • Inability to track dynamic elements.

  • Limited feature sets (e.g., lack of analytics features).

  • Web-only functionality; not compatible on tablet or mobile.

With a huge demand for heatmap software, there are loads of new tools on the market. Before choosing the best option for your website, you'll need to ensure that the software:

  • Complies with the GDPR.

  • Comes with a user-friendly interface.

  • Offers basic features like a filter and segment option, real-time tracking, and audience parameters for experiments.

  • Includes built-in CRO features or integrates with the relevant software.

1) Zoho PageSense

Let's start with our own CRO solution, Zoho PageSense. We offer various features for tracking, analyzing, optimizing, and personalizing your website performance and visitor behavior. These tools help you make data-driven changes that focus on conversion, optimization, personalization, and engagement. Zoho PageSense is one of the most widely used platforms among SMBs when starting their optimization journey. We designed it for ease of experimentation. Our simplistic UI and DIY visual editor allow non-technical teams to build and conduct experiments without hassle.

Heatmap is one of PageSense's built-in features that works on all devices. To be more specific while running experiments, use the URL Targeting option and track user behavior based on URL patterns. You can also exclude website pages that you don't want to track. We offer three types of reports, heatmap, scrollmap and attention map, for every experiment you run. Install our Chrome extension to make it even easier to create and launch heatmaps on every webpage. You can also load and view reports with detailed metrics, such as visitor numbers, clicks, and conversions, within your browser.

Feature highlights

  • AB test and Split URL test

  • Goal tracking

  • Heatmaps

  • Conversion funnel

  • Form analysis

  • Session recording

  • Personalization

  • Reporting and analytics

  • Poll, push notifications and pop-ups

Free trial: 15 days

Pricing: Starts at $16 a month for 10,000 users

Zoho PageSense is one of the few heatmap and CRO software tools that believe in transparent pricing with no hidden charges.

2) Contentsquare

Contentsquare is a feature-rich enterprise platform that provides unique insights, visualizations, and recommendations for every industry. Their zone-based heatmaps enable you to visualize how visitors interact with each element on your site. Get an overview of visitor behavior, such as clicks, hesitations, and scrolls. Keep track of revenue or conversions of every webpage. With Contentsquare's browser plug-in, your team can view live metrics of visitor interactions with a specific section or zone of a webpage without leaving the browser.

Feature highlights:

  • Heatmap

  • Mobile app analysis

  • Session replay

  • Customer journey analysis

  • Impact quantification

  • AI insights

  • Struggle analysis

Free trial: N/A

Pricing: On request

3) Hotjar 

Hotjar is best known for its robust heatmap software. Its combination of product experience insights, behavior analysis, and feedback helps users gain an in-depth understanding of visitor behavior. With Hotjar, you can get visual context of what is happening on your website and collect insights to improve it.

Feature highlights

  • Heatmaps

  • Surveys

  • Feedback

Free trial: 15 days

Pricing: $32 a month, billed annually; free plan available

4) Smartlook

Smartlook is a qualitative analytics solution that tracks user behavior on your mobile app and website. Their feature set allows you to make the most of heatmaps. They also offer mobile app analytics to ensure the best mobile app experience possible.

Feature highlights

  • Heatmaps

  • Session recording

  • Funnels

  • Events

  • Cross-platform

  • Mobile app analytics

Free trial: 10 days

Pricing: Starts at $39 a month; free plan available

5) Crazy Egg

Crazy Egg's heatmap offers an in-depth report on user behavior. Their Confetti report is a unique feature that showcases visitor click patterns and segments them using different colors and metrics. One of Crazy Egg's limitations is that it lacks integrations with other analytics tools and does not support dynamic element tracking.

Feature highlights

  • Heatmaps

  • Session recordings

  • A/B testing

  • Surveys

Free trial: 30 days

Pricing: Starts at $29 a month, billed annually

6) Plerdy

This CRO tool offers many features that focus on conversion optimization. Their heatmap tool can track dynamic and interactive elements page by page. Track clicks and mouse movements, and scroll depths specific to different traffic channels and compare its performance.

Feature highlights

  • Heatmaps

  • Session replay

  • Pop-ups

  • Event tracking

  • SEO checker

  • Conversion funnel

Free trial: 14 days

Pricing: Starts at $23 a month, billed annually; free plan available

7) Lucky Orange

Lucky Orange is a conversion rate optimization tool that offers features for understanding visitor behavior and boosting conversion. Its heatmaps can track dynamic elements and provide element-based analytics for every webpage, as well as segment and compare behavior across date ranges, traffic sources, or other custom variables.

Feature highlights

  • Session recordings

  • Heatmaps

  • Conversion funnels

  • Surveys

Free trial: 7 days

Pricing: Starts at $14 a month, billed annually; free plan available

8) Attention Insight

This unique heatmap tool allows you to define an element you want to test and check the attention percentage that the element receives. The tool's focus map shows which parts of your design go unnoticed within the first three to five seconds.

Feature highlights

  • Attention heatmap

  • Focus map

  • AI heatmap

Free trial: 7 days

Pricing: Starts at $23 a month

9) Inspectlet

Inspectlet offers three heatmaps: eye tracking, scroll and click. This solution can help you understand visitor behavior and visualize mouse movements. It also offers a set of tools that helps you discover where visitors are getting stuck on your site and what keeps them engaged. This product is more expensive compared to its competitors, and customization is comparatively more time-consuming.

Feature highlights

  • Session recordings

  • Dynamic heatmaps

  • Error logging

  • Form analytics

  • AB testing

  • Surveys

Free trial: N/A

Pricing: Starts at $33 a month, billed annually; free plan available

10) FullStory

FullStory is a digital experience intelligence platform suitable for enterprise businesses. Their heatmap tool helps you interpret website engagements and interactions to understand visitors better. They have a filter and segment option that allows you to dig deeper into specific user segments. Compared to its competitors, the product is pricy, and the initial setup time is lengthy.

Feature highlights

  • Session replay

  • Conversion funnel

  • Journey mapping

Free trial: 14 days

Pricing: On request

11) Clarity

A free-to-use tool with limited features captures how visitors use your site. Clarity offers three types of heatmaps: click, scroll, and area. You can view element-level metrics and filter reports based on user segments, time frames, and more for every webpage.

Feature highlights

  • Session replay

  • Heatmaps

  • Insights

  • Google Analytics

Pricing: Free

12) UXCam

This mobile analytics software solution offers tools to deliver a perfect app experience. Their heatmap feature helps optimize mobile app functionalities by tracking and analyzing every user interaction. Discover UI issues with its rage- and unresponsive-tap heatmaps.

Feature highlights

  • Session repay

  • User analytics

  • Funnel

  • Issue analytics

  • Event analytics

  • User analytics

  • Team dashboards

Free trial: 14 days

Pricing: On request; free plan available

13) Mouseflow

Mouseflow helps you to discover website blind spots without any hassle. They offer five types of heatmaps: click, scroll, attention, movement, geo, and live. You can also view the friction score to analyze user satisfaction.

Feature highlights

  • Session replay

  • Heatmaps

  • Form analytics

  • Feedback

Free trial: 15 days

Pricing: Starts at $299 per month, billed annually; free plan available

14) VWO Insights

VWO Insights offer advanced features that provide behavioral insights. Their tight integration helps you understand how your users interact with your experiments.

Thoughtfully designed for ease of experimentation, VWO focuses mostly on enterprise companies. They have tiered plans, meaning their features are bundled, and you need to pay an additional fee to access other tools. They also offer VWO services with in-house experts to handle your CRO experiments.

Feature highlights:

  • Heatmaps

  • Session recordings

  • Form analytics

  • Surveys

  • UX reviews

  • Conversion funnels

Free trial: 30 days

Pricing: On request

Conclusion

Every tool that is listed above has its own set of functionalities. There's no industry-specific software. You can choose your tool based on your budget, need, and feature set.

As mentioned earlier, Zoho PageSense can be installed on all website software and is extremely easy to set up. We have a comprehensive step-by-step user guide, but if you have any questions or are interested in a detailed product demo, please reach out to support@zohopagesense.com or book your demo here.

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