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website data

4 posts
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  • 27
  • 6 minutes

14 Best heatmapping tools and plugins for your website (2023)

  • December 20, 2022
  • Aarthi
  • Posted on December 20, 2022December 20, 2022
  • by Aarthi
A website heatmap is a color-coded graphical representation of data that depicts the performance of a particular webpage. Just as night vision goggles can help you decode what you normally couldn't...
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The 9 best A/B testing tools in the market (2022)
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  • 379
  • 7 minutes

The 9 best A/B testing tools in the market (2022)

  • July 15, 2022
  • Aarthi
  • Posted on July 15, 2022July 15, 2022
  • by Aarthi
"Will the new website layout drive better conversions?" "Should I reposition the CTA button for better signups?" "Should I rework my 'contact us' form? It's not getting enough submissions." It's normal...
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How to use analytics to optimizate your website
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  • 169
  • 5 minutes

Mastering analytics for optimization success

  • June 08, 2021
  • Pavithra Rajasekaran
  • Posted on June 08, 2021June 08, 2021
  • by Pavithra Rajasekaran
Analytics is about identifying correlations and trends in your data, while optimization is all about the cause and effect. However, the intersection of analytics and optimization can work wonders for your...
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Grow-your-marketing
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  • 248
  • 4 minutes

Elevate your marketing with website insights

  • January 22, 2021
  • Vaijayanthi Narasimhan
  • Posted on January 22, 2021January 22, 2021
  • by Vaijayanthi Narasimhan
If we were to attach a catchphrase to 2020, it has to be "change is the only constant". Everything from the way we worked, traveled, purchased, dressed—changed! For marketers, the year was a kick in...
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