website optimization Archives

665
6 minutes

Best A/B testing tools (2023): Alternatives to Google Optimize

With the news outbreak of Google Optimize and Optimize 360's sunset by Sept 30, 2023, numerous testers must have felt the disappointment. Google Optimize enabled websites to test and implement their CRO...

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14 best heat-mapping tools and plugins for your website (2023)

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78
6 minutes

14 Best heatmapping tools and plugins for your website (2023)

A website heatmap is a color-coded graphical representation of data that depicts the performance of a particular webpage. Just as night vision goggles can help you decode what you normally couldn't...

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101
12 minutes

Conversion 101: How to build and optimize a conversion funnel to double your profits

What is a conversion funnel? A conversion funnel is a visual representation of the different stages website visitors must go through on the way to becoming customers. It's a progressive...

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How everyday behavioral science can boost your business

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423
6 minutes

How everyday behavioral science can boost your business

Let's dive into the world of behavioral sciences and understand why it's imperative for you and your business. The cost of a miss How do you get to the end of a design cycle not knowing whether you're...

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How to use color psychology to drive website conversions

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674
6 minutes

How to use color psychology to drive website conversions

Humans are visual creatures. Our brains process visuals and colors faster than text. This means the first thing your visitors notice on your website are the images and colors you've used. Over the...

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How to use analytics to optimizate your website

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191
5 minutes

Mastering analytics for optimization success

Analytics is about identifying correlations and trends in your data, while optimization is all about the cause and effect. However, the intersection of analytics and optimization can work wonders for your...

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Building Strong Foundations to Scale Up Optimization Programs

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236
4 minutes

Building strong foundations to scale up optimization programs

According to you, what is a successful experimentation program? Running 20 tests a year? 50? 500? Well, the number of experiments you run has no bearing on the success of your testing program. Success is...

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