What's new in Marketing Plus

We've introduced Budget Board in Marketing Plus, a space where marketing teams can assign budgets for brands or campaigns, track all marketing expenses, categorize them based on activities, goals, geography, and more, and stay informed about all expenses.

With Inbox, all your social media interactions—including on Facebook, Instagram, LinkedIn, X, and more—are now available in one place. View, monitor, and respond to all your messages, comments, reviews, mentions, and questions.

Connect your Mastodon account to Marketing Plus and publish or schedule posts in no time. Get detailed analytics on the performance of your published posts, such as favorites, replies, re-blogs, engagements, and engagement distribution.

Publish or schedule your Instagram story directly from Zoho Social. Use the manual publishing option to publish more than one story at a time.

ChatGPT now integrates with Marketing Plus and Zoho Analytics, and is accessible across all data centers. Use the ChatGPT to find and access public datasets directly within Zoho Analytics without switching tabs, get assistance with formulas and SQL queries, and get column name suggestions within Zoho Analytics.

Advanced Analytics for BigCommerce helps you understand customers' purchasing trends and transaction histories, efficiently manage your inventory, and devise strategies to personalize your customers' purchase experiences—all of which can help you increase your revenue and reduce costs.

Customize your event microsite by selecting the perfect notification banner to display at the top of the site.

Easily manage how visitors sign in using our ticket ID and visitor sign-in options. You now have full control over how your attendees access your event.

You can now set up offline payments independently, without the need to establish online payments first.

Zoho Webinar now features an Answer Live feature, allowing users to respond verbally to questions and mark them as answered. This feature enhances the interactivity of webinars by enabling participants to engage in real-time conversations and address questions directly.

You can now instantly broadcast your webinars and easily edit default titles.

Observe survey-filling sessions to understand how visitors interact with and respond to your survey questionnaires.

Send your users email-embedded surveys so they can respond to your questions directly without leaving their application.

Marketing Plus empowers your Google Analytics 4 (GA4) data analysis with sophisticated reporting and analytical capabilities. Slice and dice your GA4 data any way you like, examine important KPIs, and make informed decisions to improve your SEO/SEM campaigns.

This connector comes with a unique set of 65+ hand-picked reports and dashboards that enable you to jump-start your analytics.

Add posts across all channels and all of your brands—all at the same time—and customize the content for each channel as needed.

Stripe, a leading payment gateway, has been added to our suite of supported payment options for businesses in India.

You can now view tax and net sale amounts separately. This enhanced display in the sales summary tab offers a clearer breakdown of your revenue and allows for better analysis of the impact of taxes on your sales performance.

Create separate ticket registration forms for different ticket classes. Customize forms by adding custom fields and making them visible exclusively for select ticket classes.

You can now send imported attendees a welcome email and a PDF ticket straight to their inboxes prior to your event. Set this feature up before importing your attendees into Backstage.

Enjoy a new way to assess attendee engagement! Easily track the time each attendee spends in a Backstage OnAir session to derive essential insights into their level of engagement.

You can now organize and enable viewing for all gallery images in the Event Gallery tab within Backstage's Content Library. Additionally, you can save the entire gallery with the bulk download option for quick and convenient access.

The advanced analytics connector for YouTube ads analyzes the effectiveness of your YouTube ads and the value you derive from them, including important information about campaign outcomes and conversion rates. Use it to construct more effective campaigns.

This connector comes with a unique set of hand-picked reports and dashboards that enables you to jump-start your analytics.

Keep attendees engaged and well-prepared with timely notifications. Schedule reminder emails to notify participants about upcoming activities and important event information.

Some people like to network at events, and some don’t. You can now allow attendees to choose whether they’d like to be listed in the Attendees directory and get chats and meeting requests from others—or not.

Marketing Plus comes with AI-powered email campaigns that enable you to add and send recommendations specific to every customer automatically.

Host your in-person trade shows with Zoho Marketing Plus. Upload a floor plan, add booth measurements, and support your exhibitors with tools to collect leads, measure their ROI, and more.