AI in cybersecurity: Weighing the strategic benefits against the potential risks
A balanced approach to AI in cybersecurity can help businesses improve threat detection and response—without introducing new vulnerabilities to their systems.
EX metrics for sustaining success
Positive employee experience has ripple effects throughout an organization, but what do organizations need to track to maintain it?
Expanding AI expertise in the workplace: an employee-centric approach
By aligning the organization's AI objectives with the goals of its employees, org leaders can design more relevant, digestible, and effective skill-building programs.
Leverage roles and permissions to take a CRM from usable to useful
CRM admins can greatly improve UX and efficiency by customizing roles and profiles to match their org chart and workflows.
Revolutionizing help desk management with data-driven analytics
Valuable BI can be extracted from service desk solutions, including insight into customers, organization inefficiencies, and the desk environment itself.
Marketing Automation: improving results by focusing on individual action
Every interaction with a marketing campaign gives marketers data that can help them iterate and improve.
Implementality, Episode 4: Two simple software automations that deliver significant time savings
Dialing in your Zoho implementation can be as simple as taking advantage of existing automation options.
Improving alignment between sales and marketing teams
By aligning the efforts of sales and marketing teams, businesses can increase lead conversions through an enhanced buyer experience—even as opportunities for customer interaction decline.
The case for customer performance indicators
Substituting customer performance indicators for KPIs can help organizations drive a more customer-centric focus at every touchpoint.
Overcoming customers' digital fatigue
As engagement with digital content declines, and the cost of digital advertising rises, marketers must revisit their strategies to form meaningful and effective connections with consumers.
Implementality, Episode 2: Building a software ecosystem that communicates
Disconnected software implementations can negatively impact an organization's workflows for years, but it's not too late to leverage app integrations to turn your existing implementations into an effective ecosystem.
Leveraging support analytics for better CX across departments
With the unique vantage point provided by customer support analytics, organizations can bolster their efforts to provide high-quality, personalized experiences across departments.
Implementality, Episode 1: The right (and wrong) way to onboard a new piece of software
Implementing new software at scale requires planning and methodical execution. A roadmap for the rollout sets organizations up for a smoother experience down the road.
How to build the most effective customer journey
Being intentional about the way you design your customer journey can pay off in higher conversion rates, more satisfied customers, and a healthier bottom line.
5 ways to boost CRM adoption in 2022
How do you maximize adoption of your new CRM? To get the best possible ROI, your users need to be confident they can trust the system.
Critical KPIs for successful digital transformation
DX creates a wealth of metrics, but focusing on the ones that reflect the organization's transformation goals ensures a successful implementation.
