Automation strategies that drive fresh, agile, and impactful CX
Through a combination of flexible CXA software and comprehensive analytics, businesses can increase ROI in automation, while achieving stronger and more loyal customer relationships.
Metrics for the future: Driving business health and profitability in 2025
By tracking the right metrics, business leaders can optimize operations and deliver more powerful CX in the new year.
Empowering teams, strengthening trust: Zoho’s leadership advice for 2025
From a renewed emphasis on customer relationships to upskilling employees with data literacy programs, here's what Zoho's leadership thinks businesses should be focusing on in 2025.
Your sales team's year-end data hygiene checklist
Good year-end data hygiene practices can maximize the value of your CRM data and improve the efficiency of next year's sales and marketing activities.
Building bridges: Vendors and manufacturers shaping the future of business
Krish Himmatramka, CEO and founder of Do Amore, shares his perspective on the ways vendors and manufacturers are working together toward a more sustainable future.
From ideas to impact: Cultivating a culture of innovation
Nirupa Mathew, deputy executive program officer at Smarter Balanced, shares strategies for supporting innovation in the workplace.
Fortifying your digital fortress: Exploring application security
Anil Prasad, VP of Technology and Engineering at Cloudmed, shares his strategies for bolstering org-wide cybersecurity.
Leadership Perspectives: Enhancing Quality of Life through Technology in Smart Cities
Waliur Rahman, CIO and Advisory Partner at Kyndryl, explains the technologies behind smart cities and why he is so passionate about how they can transform inhabitants' quality of life
Leadership Perspectives: Strategic Challenges in Digital Transformation
Shivani Agarwal, Head of IT Infrastructure, Security, and Enterprise Services at McLane Company, shares her insights on business modernization and successful DX.
Leadership Perspectives: The Impacts of Generative AI
Rahul Trivedi, Vice President of Operations at TransUnion, shares his insights on AI and tech adoption.
How CIOs can position their brands for success in any economy
Through strategic investments in people-centric technology, CIOs can help reduce costs, drive revenue, and maintain a culture of innovation in times of economic uncertainty.
Improving alignment between sales and marketing teams
By aligning the efforts of sales and marketing teams, businesses can increase lead conversions through an enhanced buyer experience—even as opportunities for customer interaction decline.
Overcoming customers' digital fatigue
As engagement with digital content declines, and the cost of digital advertising rises, marketers must revisit their strategies to form meaningful and effective connections with consumers.
Leveraging support analytics for better CX across departments
With the unique vantage point provided by customer support analytics, organizations can bolster their efforts to provide high-quality, personalized experiences across departments.
How to build the most effective customer journey
Being intentional about the way you design your customer journey can pay off in higher conversion rates, more satisfied customers, and a healthier bottom line.
Implementation of a new CRM should be easy
When CRM implementations fail, it's often because the product and its setup process are too complicated, time-consuming, and difficult for users to buy in.
Don’t settle for a CRM that compromises on privacy
Privacy is an essential tool for earning customer trust. Here's what getting privacy right looks like in Zoho CRM.
5 ways to boost CRM adoption in 2022
How do you maximize adoption of your new CRM? To get the best possible ROI, your users need to be confident they can trust the system.
Why employee data literacy is more important than ever
Data-literate employees belong in every seat of an organization, but cultivating that literacy is about more than teaching people to use software.
