Making decisions, not guesses: The road to data-driven decision-making
To achieve data-driven growth, organizations are pushing the accessibility and understandability of their data as well as its role in workplace culture.
The trends that mattered in 2022, and will in 2023
Business software continues to evolve toward fast, scalable AI-powered cloud solutions, while consumers push brands further on metrics of corporate responsibility.
The case for customer performance indicators
Substituting customer performance indicators for KPIs can help organizations drive a more customer-centric focus at every touchpoint.
The hidden costs of shadow IT
Record numbers of employees are using unapproved apps to get their work done, but the costs of this practice to organizations can far outweigh any efficiency gains.
The high demand for low code
Low-code and no-code platforms offer benefits beyond the scope of DX, from security and agility to the bottom line.
The new face of digital customer experience
Digital solutions are transforming the customer experience, with self-service options, omnichannel presence, and AI implementations leading the way.
Cultivating confident managers: what senior leadership can do about micromanagement
Anxious managers can cause their teams to spiral, but the right communication tools and a culture of accountability can keep those managers balanced.
The value of explainable AI: Bringing AI out of the black box
Artificial intelligence shouldn't be mysterious. Transparency into AI decision-making drives confidence, adoption, and continuous improvement.
The case for zero-party data: Why personalization doesn't have to come at the cost of data privacy
Personalization and privacy aren't mutually exclusive. Zero-party data enables the customization that creates an outstanding customer experience.
The evolving C-suite in DX: pivoting in leadership to drive transformation
Digital transformation offers organizations the opportunity to reimagine themselves, and the C-suite can lead by rethinking its own roles.
The case for implementing a unified data and analytics platform
Getting a comprehensive view of the customer requires a comprehensive view of their data. A UDAP provides that omnichannel perspective.
Context is making a comeback: moving beyond behavioral marketing
Contextual advertising is showing new promise, thanks to an evolving data privacy landscape and the power of immediate relevancy.
Leveraging loyalty: how customer loyalty programs can live up to their potential
Loyalty programs are popular, but most of them underperform. To drive engagement and spending, brands need to move beyond the usual perks.
EX metrics for sustaining success
Positive employee experience has ripple effects throughout an organization, but what do organizations need to track to maintain it?
