Facebook Pages

Advanced Analytics for Facebook Pages

Advanced Analytics for Facebook Pages gives a deep understanding of who is interacted in your Facebook. This helps you grow your business by understanding your customer. This classifies the anonymous data and gives a clear picture on the type of people (age, gender, and place) who are interested in your business.

The Advanced Analytics for Facebook includes a set of prebuilt reports and dashboards over your Facebook Pages activity data. By studying engagement patterns and trends, you can ultimately bring in more engagement to your Facebook Pages.


1. What is Zoho Analytics?

Zoho Analytics is a business intelligence and analytics solution that helps you derive insights from your business data, through its powerful reporting and analytical capabilities. You can create dynamic and interactive reports and dashboards in minutes, with no IT help.

It offers the following important capabilities:

2. Why Facebook Pages Analytics?

Advanced Analytics for Facebook Pages enables you to analyze the responses for your Facebook Pages engagement. With Zoho Analytics you can easily slice and dice your Facebook Pages activity data, and transform it into actionable insights by using the power of data analytics.

Advanced Analytics for Facebook Pages brings in all the capabilities of Zoho Analytics described above.

3. Who can subscribe to the Zoho Analytics connector?

Social media marketers or analysts who are using Facebook Pages as the channel. This helps to learn about your response for the activities in the Facebook Pages and the type of users who are interested in your page.

They can comprehend what brings better engagement into their page or type of users who are more interested in your service. This helps in better decision to grow their business.

Pricing & Trial

1. How much does this connector cost?

Facebook Pages Analytics is bundled free for all the paid users of Zoho Analytics. The Zoho Analytics paid plans starts at $25 per month. Click to learn more about Zoho Analytics pricing page.

2. Do you provide trial evaluation for this connector?

Yes, we do provide a 15-day free trial for this connector from the date of setup.

3. What do you mean by 'Users' in the (connector) pricing plan?

Anyone to whom you privately share your Workspace, tables (data), reports and dashboards, created in Zoho Analytics, for collaboration is considered a 'User' in Zoho Analytics. A user is identified by his/her unique email address, with which their Zoho Analytics account was registered.

Suppose you subscribe to the Zoho Analytics Standard plan, you can privately share the data/reports in your account and collaborate with 4 other persons. Now your Zoho Analytics account is said to have 5 users (including yourself).

4. What do you mean by 'Rows'/'Records' and how is it calculated in the pricing plan?

In Zoho Analytics, a row or record is defined in the same context as in a database (or spreadsheet). In simple terms, a table consists of rows (records) and columns (fields). Each row in a table represents a set of related data and has the same structure. For example, in a table that represents "Insights", each row would represent a single record. The number of rows calculated for pricing is the sum of all rows/records stored across all your Workspace tables in your Zoho Analytics account.


1. How do I set up the Facebook Pages Analytics?

2. How long should I wait for my Facebook data to initially appear in Zoho Analytics?

Initial data import will take from a few minuted to a couple of hours depending on the volume of the data. You will receive an email notification once the import is complete. If you access the Workspace before the initial fetch, it will not display any data. 

3. I got this email which said 'Setup Process Failed'/'Synchronization Process Failed'. What should I do?

The import/sync process of your Facebook data can fail sometimes, due to a variety of reasons. Hence, you may receive such emails occasionally. The Zoho Analytics team will look into it immediately and get back to you, after taking the required corrective action.

Case 1: You will receive the Setup Process Failed mail when there is a failure during the initial fetch. In this case, we request you to:

  1. Open the Workspace in which you have set up the connector.
  2. Click the Data Sources button in the Explorer tab.
  3. In the Data Sources page that opens click the Retry Now link.
  4. If the issue persists please do write to support@zohoanalytics.com. We will look into it and get back to you immediately.

Case 2: You will receive the Synchronization Failed mail if there is any failure during the data synchronization process between Facebook Pages and Zoho Analytics, after the initial setup & import of data. This might be a momentary failure due to any internal issues. This import schedule will get suspended if there are five successive failures.

4. How frequently can I synchronize my data with Zoho Analytics?

If you are a Basic plan user of Zoho Analytics, you can synchronize your data once every day.

If you are a user of the Standard plan or above, you can choose to synchronize your data at one of the hourly intervals mentioned below.

  • 3 Hours
  • 6 Hours
  • 12 Hours
  • Every day

5. Can I edit the Facebook Pages connector Synchronization setting?

Yes, you can edit the Facebook connector synchronization setting if you are the administrator of the Facebook Pages Analytics.
To do so,

  1. Open the corresponding Facebook Pages Analytics Workspace in Zoho Analytics.
  2. Click Data Sources on the left panel. 
  3. In the Data Sources page that opens, click the Edit Setup link.
  4. The Edit Facebook Pages Setup dialog will open. Modify the settings as needed. 
  5. Click Save. The synchronization setting will be modified and data will be synced in the next synchronization interval.

6. Can I synchronize my Facebook Pages data instantly?

Yes, you can synchronize your Facebook Pages data instantly when needed.
To synchronize your data instantly:

  1. Open the Data Sources page
  2. Click Sync Now. Facebook Pages data will get instantly synchronized. 
This option can be used up to five times per day.

7. Can I set up the Facebook Pages Analytics in any other existing Workspace or any other Advanced Analytics Workspace?

Yes, you can set up the Facebook Pages Analytics in any of the existing Workspace or in any of the Advanced Analytics Workspace to analyze data together. You can do this by creating a new table by importing data. 

8. Can I add/modify data in the Facebook Pages data tables within Zoho Analytics?

No, you cannot add/modify data in the Facebook Pages tables. Data from Facebook Pages will automatically get synced into Zoho Analytics in the different tables. You cannot edit any of this data or add new data records from within Zoho Analytics.

However, you can add new tables and add/import data into that, to create reports combining it with the data from Facebook Pages.

9 Can I add new columns to the Facebook Pages data tables within Zoho Analytics?

No, you cannot add new columns. But, you can add Custom and Aggregate Formulas (i.e., calculated fields) to these tables to help you create powerful reports. Refer Adding Formulas to know more on this.

10. Can I add new data tables in this Workspace to create reports & dashboards?

Yes, you can add new data tables. Click New > New Table to add a new table in the existing Facebook Pages Analytics Workspace.
With this feature, you can import data from other sources or add them manually into your Workspace to analyze and create reports combining this with your Facebook Pages data. 

11. Can I transfer my Zoho Analytics connector to another admin account?

At present, we do not provide an option in the user interface. If you require this transfer, please do mail us to support@zohoanalytics.com. We will get your requirements and handle this.

12. How do I Re-authenticate my Facebook Pages account in Zoho Analytics?

You can re-authenticate the setup by following the below steps. 

  1. Open the Data Sources page.
  2. Click Re-authenticate.

  3. Enter your credentials and re-authenticate your account.

13. How can I remove the Integration?

You can remove the connector from the Data Source page.

  1. Open the Data Source page
  2. Click Facebook Pages and then select Remove Data Source.
  3. The data synchronization from Facebook Pages into this Workspace will be removed.  However, you will still be able to access this Workspace with existing data. 

Reporting Features

1. What are the modules in Facebook Pages on which I can create reports?

You can create reports using the data from the following modules:

  • General Insights
  • Insights by Age and Gender
  • Insights by Country
  • Insights by City
  • Insights by Language
  • Insights by Paid/Unpaid
  • Insights by Source
  • Insights by Time Post
  • Page Information

2. Can I create reports using the columns from different modules?

Yes, you can create reports using the columns from different tables. All the modules (tables) from Facebook Pages will be linked by default. You can create reports by simply dragging and dropping the required columns into the reports designer.

3. What are the report types supported by Zoho Analytics?

Zoho Analytics supports a wide variety of reports.

  • Charts
    • Pie
    • Bubble
    • Packed Bubble
    • Bar
    • Stacked bar
    • Line
    • Smooth Line
    • Scatter
    • Combination
    • Map Chart
    • Area
    • Stacked Area
    • Web
    • Funnel
    • Doughnut
    • Table View
  • Pivot tables (Matrix Views)
  • Summary view
  • Tabular view
  • KPI Widgets
    • Single Numeric Widget
    • Dial Chart Widget
    • Bullet Chart Widget
  • Dashboards (multiple reports arranged in the same page)

2. What are the default reports & dashboards created by Zoho Analytics, on setting up this connector?

When you setup/configure the Facebook Pages Connector, 50+ default reports & dashboards are automatically created. These hand-picked reports will be pretty useful in analyzing your help data effectively. 

You can quickly review the default reports from the Facebook Pages Sample Workspace.

4. What are Formulas in Zoho Analytics?

Formulas, as the name indicates, are calculations that help you derive key business metrics that can be used for reporting and analysis. Zoho Analytics provides a powerful formula engine to create any type of calculations required, to enable creating the required reports. Refer Adding Formulas in Zoho Analytics to know more.

5. How do I create my own custom formulas in Zoho Analytics?

To know how to create your own formulas refer to the Adding Formulas in Zoho Analytics help page.

6. What are the default formulas that gets added by Zoho Analytics on setting up this connector?

The default formulas added by Zoho Analytics are listed below. You can view these formulas by opening the corresponding table and selecting Add > Edit Formulas from the toolbar.

The following are the default formulas in the General Insights table.

Formula NameFormulaFormula TypeDescription
Fans Online PercentageCustom("Fans Online Per Day"/"Fans")*100This formula calculates the percentage of fans who are online per day. 
Page Fan End of DayCustom"Fan Adds"-"Fan Removes"This formula calculates the count of fan increments per day. 
Total Page ReactionsCustom"Actions Post Reactions Like Total"+"Actions Post Reactions Haha Total"+
"Actions Post Reactions Wow Total"+"Actions Post Reactions love Total"+
"Actions Post Reactions Sorry Total"+"Actions Post Reactions Anger Total"
This formula calculates the total number of Reactions per day.
Unlikes UniqueCustom(-1)*"Fan Removes Unique"This formula calculates the count of fans who have unliked per day.

The following are the default formulas in the Insights by Time table.

Formula NameFormulaFormula TypeDescription
Time IntervalCustomConcat("Actual Time",':00 hrs - ',"Actual Time",':59 hrs')This formula finds the time of the day when the fans are online. 
Maximum Fans OnlineAggregatemax("Insights by Time"."Fans Online")This formula calculates the maximum number of fans online. 

The following are the default formulas in the Insights by City table.

Formula NameFormulaFormula TypeDescription
City OnlyCustomsubstring_index("City",',',1)This formula retrieves the city from the location details.  

The following are the default formulas in the Post Insights table.

Formula NameFormulaFormula TypeDescription
Post URLCustomconcat( 'https://facebook.com/',"Post Id")This formula constructs the URL of the Facebook post using the post ID.
Total ReactionsCustom
"Reactions Like Total"+"Reactions Love Total"+"Reactions Wow Total"+
"Reactions Haha Total"+"Reactions Sorry Total"+"Reactions Anger Total"
This formula calculates the total number of Reactions per post.

6. Can I combine data from other sources with the data from Facebook Pages to create reports and dashboards?

Yes, you can combine data from your other sources with your Facebook Pages data for analysis.
To do this, you need to add/import a new data table into the Facebook Pages Analytics Workspace as explained in the previous question and then define a look-up to join it with the table from Facebook Pages.

To define a lookup relationship between two tables, it is essential that the tables have at least one column which is common between them. Follow the below steps to look up a column from Facebook Pages along with the data from any other source.

  1. Open the corresponding table, right-click the column header and select Change to Lookup Column.
  2. In the Change to Lookup Column dialog that opens, select the column to look up.
  3. Click OK.

Click to learn more.

7. Can I join data from multiple tables to create reports?

Yes, you can join data from multiple tables to create the reports. Refer to Joining Tables in Zoho Analytics for detailed help on this.

8. What are Query Tables?

Zoho Analytics allows you to drive the data required by writing standard SQL SELECT Queries. This feature is called Query Tables. With Query Tables, you can also combine data from different tables and create reports from the same. View this video demo to know about how to create Query Tables in Zoho Analytics.

Cross-Functional Analytics with Popular Business Applications

1. What are the popular business applications that I can integrate this connector with?

You can integrate and perform cross-functional analytics with most business applications that Zoho Analytics integrates with. 

2. How can I analyze the data from the other business applications along with Facebook Pages Analytics?

To import data from business apps,

  1. Open the Workspace in which you have set up the connector.
  2. Click the Import Data button.
  3. In the Create New Table tab that opens, select the application that you wish to import.
  4. Provide the necessary authentications.
  5. Select the necessary modules and fields.
  6. Select the schedule import option.
  7. Click Create. Data from the selected application will be imported into a new table in the Facebook Pages Analytics workspace. 

3. Will a lookup relationship between the related modules from Facebook Pages and other third-party application be created automatically?

A lookup relationship will not be created automatically between the Facebook Pages modules and the modules of the application that you are trying to import. You will have to manually link the tables using a lookup relationship.

To manually create a lookup relationship refer this help link - 


Users, Sharing & Collaboration

1. How do I share the reports in Zoho Analytics with my colleagues?

You can easily share the reports that you create with the other users in your organization. Refer to Sharing and Collaboration help page for more details on this.

Once you privately share a report to your colleagues they will be able to access the reports as you do. Refer here to know how to access the reports.

2. What are the user roles available in Zoho Analytics?

Zoho Analytics offers three user roles -  Account Administrator, Workspace Administrator, and User. Click to know more about the Zoho Analytics Organization Model and User Roles.

3. Why can't other users edit the reports that I have shared to them?

This is the expected behavior. Only when the users to whom the reports are being shared is set as a Workspace Administrator, they will be able to edit the reports. If a normal user wants to edit the report, he/she will have to save the report with a new name using the Save As option toolbar. The User can edit this report. To know more about user roles click here.

4. Can I share the same report created, to multiple users with different criteria associated so that they see different data?

Yes, you can. Refer the topic Apply filter criteria.

5. Can I export a report/dashboard?

Yes, you can export the report/dashboard in various file formats such as CSV, EXCEL, PDF, HTML, and Image. Click to know more.

6. How can I print the reports & dashboards created in Zoho Analytics?

In order to print the report/dashboard, you first need to export it. You can export the report in various file formats such as CSV, EXCEL, PDF, HTML, and Image. Click to know more.

If you are a user to whom a report has been shared and you want to take a print, ensure you have been provided the Export permission by the Administrator to the report, only then you will be able to print the report.

7. How can I email reports & dashboards created in Zoho Analytics in a scheduled manner?

If you are the Administrator of the Zoho Analytics or a 'Workspace Administrator', you can schedule reports and dashboards to be emailed automatically. Refer to the email schedule section in this help documentation.


1. Does Zoho Analytics offer Embedded Analytics or rebranding?

Yes, Zoho Analytics supports various rebranding options such as Portal rebranding/white labeling and Logo Rebranding.

Help & Support

1.  How do I get technical support on Zoho Analytics?

We offer 24x5 technical support (Monday to Friday). In case if you need our assistance kindly do mail us your questions to support@zohoanalytics.com.
You can also reach out to us on our toll-free numbers -
United States: +1 (888) 900 9646
United Kingdom: +44 (20) 35647890
Australia: +61-2-80662898
India: +91-44-67447000

2. Can I have someone from Zoho do a demo for me?

Yes, certainly. Register for a demo in this page

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