Testimonials are among the most powerful and economical tools you have in your marketing toolbox—and on your website. Nielsen’s Global Trust in... Read more
Testimonials
Testimonials are a powerful sales tool. Learn how to find customer testimonials, what they should include, and where to place them on your website to get the best results.
Chapters
Finding Reviews: Mastering the "Found" Testimonial
Unless you’re a brand-new business, there’s a very good chance that people are already talking about you (and hopefully in a good way).
As... Read more
5 Strategies for Soliciting New Testimonials
If you’re a new business and don’t have many (or any) testimonials yet—or if what you’ve found online and in your private correspondence... Read more
Best Questions to Ask for Better Testimonials
Not every customer will know the elements of a good testimonial (in fact, most won’t), so it’ll be up to you to help guide them. The easiest way... Read more
Examples of Great Testimonials
Stop for a moment, and think of a few customer review or testimonials you’ve read. From those, focus on one example testimonial that’s persuaded... Read more
Using Testimonials to Increase Conversions
Your testimonials are collected, edited, and finally ready to be published. Now’s the most important step: putting them in front of your... Read more
Testimonials Checklist
Testimonials are probably the most important forms of social proof you can offer on your company website. But of course, this only holds if they’re... Read more
Best Testimonials Pages: 4 Examples to Learn From
The bulk of your website probably consists of copy that sings the praises of your product or service, boasts about its features and benefits, and... Read more