When we discussed best UX practices for your online store homepage, we emphasized that your homepage is the virtual equivalent of your storefront…... Read more
UX
Best UX Practices for Your Ecommerce Shopping Cart
In one sense, the shopping cart for your online store plays the same role that the shopping cart in a brick-and-mortar store plays: It’s where... Read more
Improving Conversions on Your Checkout Page Through Great UX
Although an online shop offers a huge opportunity to increase revenue, business owners shouldn’t assume that their experience in driving... Read more
Best Practices for Live Chat
Think about the last time you were shopping online, and—at checkout—realized you had a question. Maybe you wondered what would happen if that... Read more
5 Top Tips for Your Business Website
Your business website is your storefront, your virtual salesperson, and the cover of the proverbial book by which your business will be judged. It’s... Read more
Choosing the Best Payment Gateway for Your Ecommerce Business
So you’ve decided to bring your business online? Well, first of all, congratulations. Now is certainly the time to jump on the ecommerce bandwagon;... Read more
Deciding What to Charge Your Customers for Shipping
In the last section, we led you through the process of determining the best payment gateway for your business so customers can pay you for your... Read more
Writing a Returns & Refunds Policy that Gets You Conversions and Customer Loyalty
We know: Returns and refunds may be one aspect of running an ecommerce business that you really don’t want to think about. They can be draining both... Read more
Writing Your Ecommerce Privacy Policy
Here’s a fundamental fact: As an ecommerce business, you cannot operate without collecting data about your customers. This includes the information... Read more
Creating the Terms & Conditions for Your Ecommerce Site
In previous sections, we’ve covered some important policies you’ll want to display on your ecommerce site (and elsewhere): your shipping policy,... Read more