3 Strategies to Increase the Response Rate on Requests for Business Reviews

With some combination of good business practices and luck, you’ll likely get plenty of unsolicited reviews about your business on platforms like... Read more

How to Turn Customer Surveys into Testimonials

There’s more than one way to ask for a testimonial from a customer. Searching online for customer reviews, scouring your email for client... Read more

Introducing Customer Testimonials

Testimonials are among the most powerful and economical tools you have in your marketing toolbox—and on your website. Nielsen’s Global Trust in... Read more

Finding Reviews: Mastering the "Found" Testimonial

Unless you’re a brand-new business, there’s a very good chance that people are already talking about you (and hopefully in a good way). As... Read more

5 Strategies for Soliciting New Testimonials

If you’re a new business and don’t have many (or any) testimonials yet—or if what you’ve found online and in your private correspondence... Read more

Best Questions to Ask for Better Testimonials

Not every customer will know the elements of a good testimonial (in fact, most won’t), so it’ll be up to you to help guide them. The easiest way... Read more

Examples of Great Testimonials

Stop for a moment, and think of a few customer review or testimonials you’ve read. From those, focus on one example testimonial that’s persuaded... Read more

Using Testimonials to Increase Conversions

Your testimonials are collected, edited, and finally ready to be published. Now’s the most important step: putting them in front of your... Read more

Testimonials Checklist

Testimonials are probably the most important forms of social proof you can offer on your company website. But of course, this only holds if they’re... Read more

Best Testimonials Pages: 4 Examples to Learn From

The bulk of your website probably consists of copy that sings the praises of your product or service, boasts about its features and benefits, and... Read more