Dynamic Web Content 101

From automated email campaigns to retargeted ads, marketing technologies and strategies have become much more sophisticated in recent years. And due... Read more

Marketing Automation 101

Businesses of all sizes are increasingly turning to marketing automation to get the most from their marketing resources. And for good reason – by... Read more

How to Create an Actionable Marketing Automation Plan

In Marketing Automation 101, we showed how automation can save you time and money while growing your business. If you want to successfully use... Read more

Marketing Channels: Cross-Channel Marketing Strategies and Examples

Cross-channel marketing goes hand-in-hand with marketing automation. As you may have guessed, it involves using more than one channel at a time, but... Read more

How to Audit Your Marketing Results

You’ve learned about marketing automation, you’ve created a marketing plan, and you’ve implemented it. What’s next? You need to know how to... Read more

5 Ways to Showcase Your Value Proposition

If “above the fold” isn’t a term you know, you’re probably at least familiar with the concept. In the days before the internet, “above the... Read more

Introduction to Market Research: What It Is and Why You Need It

Have you ever read a mystery novel you really enjoyed? If so, you understand the thrill that comes with getting to know a cast of characters, finding... Read more

Introduction to Market Research: When and How to Start

Welcome back to our introduction to market research! As you probably remember, we first introduced the idea of market research by comparing it to... Read more

Conducting a Situation Analysis: The SWOT Analysis

You might be approaching your market research campaign with a specific question already in mind. Or maybe you have a few areas you want to research,... Read more

Using Your SWOT Analysis to Drive Your Market Research

Now that you’ve already done the intensive work of conducting a SWO T analysis with your team—assessing your Strengths, Weaknesses, Opportunities,... Read more