Conducting Competitor Research 

While it can be split many ways, market research takes two basic forms: primary and secondary. The latter—secondary research—deals with data that... Read more

Resource List for Secondary Market Research

While it won’t give you specific answers or intelligence about your business, secondary market research is critical to running a successful... Read more

Conducting Primary Market Research

If you’ve been following along with us on this market research journey, you’ve already conducted a situation analysis to determine your... Read more

Creating a Killer Market Research Survey

Sometimes the best way to discover what your target market really thinks of your business is simply to ask it. If you’ve been in business for more... Read more

Using In-Depth Interviews and Focus Groups for Your Market Research

In the last section, we tackled the market research survey—that fixed set of questions you send out to a segment of your market for feedback on some... Read more

Best Practices for Moderating and Analyzing Interviews and Focus Groups

Deciding which method of primary research is the best strategy for your market research question is big enough to be its own topic. In the last... Read more

Conducting Observational Research for Your Business

In previous sections, we’ve discussed various forms of primary market research: research that draws information directly from prospects and... Read more

How to Write Your Mission, Vision, and Values Statements

Collectively, your company’s mission, vision, and values statements will serve as steady focal points for you to return to whenever you or your... Read more

DIY Product Photography: Getting Your Equipment Together

If you’ve read our introduction to product photography, you’re probably clear by now about whether you’re going to outsource your product images... Read more

Introducing Brand Positioning

When Lyft came onto the ride-sharing scene in 2012, it was up against a company that had—in just four years—become a giant in an industry of its... Read more