Creating Your Customer Persona

We’d like you to meet Anna. Anna is a 33-year-old marketing associate at a midsize company that’s seeing rapid growth. She was in a different... Read more

Defining Your Company's Mission, Vision, and Core Values

Trying to position your brand without knowing your company’s mission, vision, and core values is like shoving a puzzle piece into a puzzle without... Read more

Coming Up with Your Company's USP and Value Proposition

In the last section, we guided you through the process of writing your company’s mission, vision, and values statements. These are essential... Read more

Writing Your Brand Positioning Statement

From the beginning of this content, we’ve asked you to practice the art of getting laser-focused, pinpointing the things that only first or most... Read more

Implementing Your Brand Positioning Strategy

Earlier in this content, we offered a list of questions to help you get to the heart of your brand positioning statement. They were: Where do I... Read more