We’d like you to meet Anna. Anna is a 33-year-old marketing associate at a midsize company that’s seeing rapid growth. She was in a different... Read more
Marketing
Defining Your Company's Mission, Vision, and Core Values
Trying to position your brand without knowing your company’s mission, vision, and core values is like shoving a puzzle piece into a puzzle without... Read more
Coming Up with Your Company's USP and Value Proposition
In the last section, we guided you through the process of writing your company’s mission, vision, and values statements. These are essential... Read more
Writing Your Brand Positioning Statement
From the beginning of this content, we’ve asked you to practice the art of getting laser-focused, pinpointing the things that only first or most... Read more
Implementing Your Brand Positioning Strategy
Earlier in this content, we offered a list of questions to help you get to the heart of your brand positioning statement. They were: Where do I... Read more