Marketing project management is a discipline in itself. Huge volume with pressing deadlines. And everyone’s a critic when it comes to copy and design. You need to arm yourself with a project management tool that gets what you’re up against and helps you conquer the challenges. It can help you meet deadlines and manage people, deliverables, creative pieces and approvals. You can plan advertizing campaigns, PR events and presentations, as well as effectively collaborate on content and design. Also you can create a plan and assign tasks to your designers, search engine optimizers, copywriters and can easily keep track of task completion.
Marketing project management software allows your team to collaborate on their shared tasks seamlessly and they can bring a copywrite to perfection, discuss SEO tactics and develop an online advertizing campaign for your brand. It always keep you up-to-date on the progress, latest changes and results. All this in one solution that’s fast to implement and easy to use without imposing much learning curve.
Zoho Projects was the low cost, high value option which we selected to more efficiently run our 20-person program and design team - who are spread across three countries. It has tripled our productivity and eliminated development problems.- Kevin Long ,Marketing