At Zoho, we believe that growing businesses should have the freedom to try and experiment as much as they want, without having to worry about limits. When we launched Zoho Campaigns, we had a similar goal. We wanted to make it easier for your business to define your email marketing campaigns and not worry about the process. And that’s why we’re constantly working on improving our product and pricing plans towards this theme.
It has been a while since Google shut down Google Reader. Many bloggers looked for alternatives to readers so that they could distribute their content to their audience. One of the ways that has remained most effective is the email newsletter. Emails reach the users right where they are: their inboxes. Email also gets checked at least 3-4 times a day across all devices. But then, creating and sending an email every time there’s a blog update can be time consuming.
Take this case: You’re a small business owner and you use your product blog to communicate about the latest updates and industry trends. You make sure that you write at least 2 articles every week. Once the posts are published, you monitor them for reactions from your audience. There’s one more step that you take to maximize reach; you email a copy of the blog post as a newsletter to your customers. Read more
You would have just scheduled a much awaited email campaign, and before the results come in, you have to step out for the day. You are not at your desk to look at the results, but you’re eager to take a peek at how the campaign is performing. This is where you’d wish you could quickly look it up on your mobile phone.
And that’s exactly what this latest update from Zoho Campaigns gives you! Read more
Darrell is really excited. She just sent out her bimonthly newsletter and she can’t wait for the results of the campaign to come in. This email newsletter is very different from the newsletters that she usually sends out. The current edition speaks about the new menu and the weekend chef’s specials that she introduced at her restaurant a few days back. Her mailing list includes not just her regular customers but also those one-time visitors who left their email addresses in her Guest Book.
This is also the first time that Darrell is trying out Recipient Comments in her email template. She is eager to see how this turns out.
Shortly after the campaign is sent out, she is pleasantly surprised to see the comments pouring in directly to her Zoho Campaigns account. Most people seemed to love the menu, many wanted more dishes and some of them were already asking her to book a table for them. The feedback was quick and almost instant.
It’s always the same with every email campaign. If you’re an email marketer, you’ll know this feeling very well.
When working on the content for an email campaign, there’s a constant thought: ‘How do I get maximum engagement from this campaign, without overwhelming my recipients with too much of content?’
It’s an on-going quest to look for the best ways to frame the message in our emails that encourage recipients to take the right action.
One popular concept at present is to use videos in emails. Whether it’s a product demonstration video, a tutorial, a customer testimonial or even a promotion – you know that videos can really grab the attention of your recipients. Read more
It all started with an idea – an idea to make customer engagement and communication easy for businesses. At Zoho, we already had the perfect CRM system to manage customer data. Next, we wanted to make it easy to reach out and engage customers, and also measure the effectiveness of this engagement. This, was the beginning of Zoho Campaigns!
Today marks a year since the official launch of Zoho Campaigns. Over the past year, we have spent a lot of time listening to customers, understanding requirements, learning industry trends and making changes wherever required. This approach also helped us gain insights to many email-marketing areas like deliverability, autoresponders and spam prevention.
There’s one behavior that we observed about beginners in email marketing – the small businesses and the startups. They take time to figure out the perfect email marketing plan, the size of a mailing list and the number of emails that’ll be required to attract and retain customers. We understand that email and mailing-list limits should not stop you from trying out an email marketing software.
That’s why we’re increasing the number of emails and contacts in the Free Plan. So now you get 1000 contacts and 5000 emails per month in the Forever Free Plan. If you’re an existing customer in the Free Plan, don’t worry, your email and contact limits get enhanced too. You can check this limit in your Zoho Campaigns dashboard.
PC Sales are down. Mobile adoption is high. Mobile traffic is increasing.
2013 can certainly be called the year of Responsive Design.
Mobile adoption has grown so much that we want everything adapted to mobile devices – email templates included! We at Zoho Campaigns understand the importance of this trend and that’s why we have made all of our pre-designed templates and layouts responsive.
So, what’s Responsive Email Design?
This concept makes your email templates look good on any device your recipient is holding – a smartphone, a tablet, laptop or even the desktop. The email automatically adjusts itself to the size of the screen.
Should you care about this? YES! and for good reasons: Read more