Zoho Campaigns

Create, send, and track effective email campaigns that help you build lasting relationships with your customers. Visit:zoho.com/campaigns

When Six Isn’t Afraid of Seven

Exactly 6 years ago, a small team at Zoho decided to make a foray into the email marketing space, and set out to build an application from nothing....

Zoho Campaigns 2 min read

“I’ve got you covered,” says Campaigns’ new editor!

Email campaign creation is done at every stage of nurturing and it takes the lion’s share of your email engagement strategies. Somewhere between finding the right...

Zoho Campaigns 4 min read

How to be a GDPR-savvy email marketer? [Infographic]

  S.u.b.s.c.r.i.b.e.r.s! It’s the term that forms the heart of email marketing. Every business that performs email marketing relies on their target audience, a.k.a the...

Zoho Campaigns 1 min read

GDPR—through the eyes of an email marketer. 

“What’s GDPR?” “Is GDPR for me?” “What happens to my business after GDPR?” These are some of the questions that keep reverberating in our heads...

Zoho Campaigns 3 min read

Introducing consent management, polls, send-time optimization, and more.

While some people claim that email marketing is dead, the innovations that regularly take place in the space ensure that email is alive and kicking....

Zoho Campaigns 3 min read

The all-new Zoho Campaigns is here!

Email marketing is no longer a simple, one-message-fits-all activity. Today it is a complex exercise which requires understanding your subscribers’ behavior and interests in order...

Zoho Campaigns 3 min read

Chronicles of Bad Email Marketing (Part 2)

Email marketing isn’t that difficult when done correctly. Few days back, we introduced you to four people who’ve made mistakes with their email marketing campaigns:...

Zoho Campaigns 3 min read

Chronicles of Bad Email Marketing (Part 1)

Picture this—you’re planning to send three successive email campaigns to your subscribers, but when you deliver, this is how they react: After the 1st campaign, ...

Zoho Campaigns 4 min read

Impress your customers in just 8 seconds

A whole lot can happen in eight seconds. If you reckon that doesn’t sound like enough time to get anything substantial done, you might be...

Zoho Campaigns 2 min read

5 tips to perk up your campaigns using merge tags (infographic)

Each campaign that you send out needs to have the right elements to make your recipients believe that your email is really relevant to them....

Zoho Campaigns 1 min read