Ask any email marketing expert and they’ll tell you this: the success of your email marketing campaign depends on the health of your mailing list. The reasons are simple. It’s your subscribers who have chosen to receive your content. It’s also your subscribers who later become your customers and generate revenue for you. That’s why it’s important that you keep growing your subscriber base.
There’s another reason as well. It’s said that mailing lists degrade about 22% every year. Some people change their email addresses, others move companies and a few others opt-out of your lists.
One of the easiest ways that you can grow your list is by adding a subscriber form in your blog, website or social media sites. And with the updated sign-up forms in Zoho Campaigns, you not only get easier and more template choices but you also get new ways to track the progress of every subscriber. Read more
No matter where you live in the world, or what language you speak, email is essential to your daily professional life. With a simple click of a button we can communicate, connect and collaborate with anyone in any region of the world.
To help you stay productive, your email marketing software should also be in a language that’s native to you. That’s why we here at Zoho Campaigns have translated the software into multiple languages. Along with English, you can now use Zoho Campaigns in any of the following:
Email campaigns have become very visual. Images don’t just add beauty to your email templates. They communicate your message better and even make your emails memorable for your audience. There’s science behind this concept too. Research has suggested that our brains process visuals faster than text and that visuals also affect our emotions. This greatly affects our decision making as well.
While all this is true, creating the right image for email campaigns can be a challenge for many. Take the case of small businesses who do not have the budget to hire a professional photographer or illustrator. Or the case of an email marketer without the necessary HTML or design skills. Finding the right image to support your message can be tough, or even stressful at times. Read more
For many businesses, the holiday shopping period is critical for generating revenue and garnering brand awareness. With the annual sales spike quickly approaching, businesses are planning new promotions and targeting their marketing efforts on customer appreciation. But even if your business does not directly profit from the holidays, you can still lean on the ubiquitous hype of the season to get creative with your email campaigns.
If you’re vying for a piece of the sales pie this season, you have to compete with the 55% of brands using email as a top communication channel for promotions and lead nurturing. Make sure your content stands out by using these gifts from us – more timely tips to help jump-start your email campaigns:
While Halloween is by tradition the scariest day on the calendar, it’s also the official transition into the holiday season. For many businesses, keeping in close touch with customers and leads during the holidays is crucial, and sending frequent email campaigns is often the best way to communicate.
Prepare yourself for a great holiday season by pulling off these 5 tricks for a seamless email marketing campaign. Because even on a day like this, planning your campaign strategy doesn’t have to be scary!
We received these questions from our customers recently:
“How do I send follow-ups to all leads who have clicked on a specific link in my email?”
“I want to add users to a new list whenever their potential/opportunity status changes in Zoho CRM.”
In Zoho Campaigns, it is possible to send out these follow-ups from the results of an email campaign. There are a couple of barriers, though:
- The process is manual.
- It has to be done for each and every campaign separately.
- There is no way to automatically move recipients between marketing lists when they move from one stage to another in the buying process.
For a growing business, this is not a scalable solution. Our customers also wanted to move from sending batch-and-blast emails to sending targeted content based on recipients’ behavior in an email. Read more
Like most people, I usually decide whether or not to open an email from a company depending on what the subject line says. I’d even go a step further and form an opinion about the company based on how they word their email subject lines and how consistent or unique they are with this as a branding activity.
Lately, I’ve noticed many companies trying to experiment with their subject lines. Here are a few important things I’ve learned from watching these experiments and trying out some of my own:
Short subject lines go a long way
Depending on which email program your recipients use and their personalized display settings, they might not read a long subject. For example, my current display setting on Zoho Mail shows me the first 3-5 words of the subject.
The first few words are very relevant because those are the ones your recipient will almost always see. A recent study by Retention Science found that 6-10 word long subject lines tend to have the highest open rates. Keep your email subject lines short so they don’t get cut off.
Especially at an unintentionally awkward point:
“Summer’s here. Drown yourself in our soothing summer sorbet!”
“Summer’s here. Drown yourself…”
Oops! I’d just go with:
“Our soothing summer sorbet is here!” Read more