ProTips: 4 things to remember when you are devising an SMS marketing strategy

This is a guest post by MoceanAPI SMS.

Boasting a 98% open rate as compared to the 20% open rate of emails, SMS marketing is far more effective in the advertising world. SMS marketing allows communication to be created and delivered to your target audience within a matter of minutes. Customers are more likely to have their mobile devices on them at all times, making text messages a reliable method of communication. Text messages are also perfect for delivering timely information as well as notifications to your target customers.

With all these advantages, most businesses have adopted SMS marketing. Interested in hopping onto the SMS marketing bandwagon? Here are four tips that you can use to devise an SMS marketing strategy with MoceanAPI SMS, a text message tool that integrates with Zoho CRM.

ProTip 1: Give customers attention regularly

A key aspect to building long-term relationships is to establish communication from time to time. Bulk sending text messages also allows you to reach a large number of customers at the same time with minimal effort. Through MoceanAPI SMS, you can regularly send out text messages to your leads, contacts, accounts, and deals lists.

ProTip 2: Get straight to the point

The 160 character limit for text messages may seem like a major disadvantage, but it is in fact the opposite. This limit ensures that your messages are as clear and concise as possible. Most people have limited attention spans, and shorter, more direct SMS messages allow your customers to quickly and easily digest what you have to say.

ProTip 3: Send personalized text messages

Sending personalized text messages to customers helps to build long-lasting relationships. MoceanAPI SMS provides you with the ability to customize your text messages with various field tags. Adding field tags for your customer’s full names helps individualize and tailor your messages specifically to your customers.

ProTip 4: Create SMS templates for a simplified workflow

Creating SMS templates can save you a lot of work in the long run. It also increases your efficiency and reduces room for typos in your text messages. Templates are especially useful if you have the same recurring information that you want to share with your customers regularly.

Try MoceanAPI SMS for Zoho CRM  

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