Zoho Analytics: The Right Social Media Analytics Tool for your Brand

A social media analytics tool enables you to track, analyze, and visualize all of your social media activity from a single platform. Easily measure your brand awareness across multiple social media channels without having to switch between apps. Build analytics dashboards and gain actionable insights to drive business growth with Zoho Analytics' Social media analytics software.

Social media analytics - Zoho Analytics

All-in-one social media analytics software

Optimize your brand's online presence with a social media analytics tool. Consolidate critical metrics in one place, perform end-to-end analysis, and use the insights gained to grow your brand.

  • Activity analysis

    Gain insights into your social media activity to understand which type of content generates the maximum reach. Monitor your likes, shares, and comments, and identify the optimal time to post your content to maximize engagement.

  • Ad analysis

    Improve your social media advertising effectiveness and maximize your ROI with a robust analytics tool. Obtain a comprehensive overview of your ads, identify areas for improvement, and make informed decisions to improve the overall effectiveness of ads.

  • Engagement analysis

    Gain a better understanding of your social media audience through engagement analysis that provides demographic insights such as age, gender, location, and more. Create effective engagement strategies that resonate with your target audience thereby increasing the overall engagement.

  • Competitive analysis

    Gain an edge over your competitors by comparing multiple social media handles and their presence based on tweet volume, frequency, keywords, tags and much more.

Social media analytics of content - Zoho Analytics
Social media marketing analysis - Zoho Analytics
social media analytics of customer analytics - Zoho Analytics
Social media competitor analysis - Zoho Analytics

Key capabilities of our social media analytics tool.

2 Million Users. 50 Million Visualizations. 1 Analytics Platform.

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    Collaborative analytics

    Perform social media analysis together with your social media marketing team. Share and embed your visualizations for wider consumption.

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    Pre-built visualizations

    Instantly kick start your analytics journey with over 75 pre-built social media analytics reports and dashboards on your handle's performance.

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    Email, export, and print reports

    Export or print reports for offline access. Schedule your reports and dashboards to be emailed automatically to the given recipients.

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    Data blending

    Combine data from different sources and create cross-functional reports. Gain insights that wouldn’t be possible with data from multiple locations.

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    Smart analytical assistant

    Type out your questions and see Zia, our AI-powered assistant, come up with suitable answers in the form of reports and KPI widgets.

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    Embedded analytics

    Get a powerful BI, reporting, and white-labeled analytics solution in your own brand name, embedded within your product/application or setup as a standalone portal.

Social media analytics dashboards

Zoho Analytics helps you extract key insights from your social media data in less time. The pre-built social media dashboards give you a quick bird's eye view of all your key metrics.


Profile Analytics

Analyze your profile views, profile reach and reach rate, impressions you have got, and more with KPIs.

Auto Model

Follower Insights

Get an in-depth understanding of your followers by analyzing their demographics, age group, most followers by gender, and more to optimize your posts.

  • Profile Analytics
  • Follower Insights
Auto Model Smart-Cleanse

Social media analytics connectors

View more connectors
  • YouTube

  • Facebook

  • Twitter

  • Instagram

  • LinkedIn Ads


Hear it from our customers


"We use Zoho Analytics to integrate all of our analytical needs. Everything goes to Zoho Analytics, that way everyone is able to access the most critical info about the company. They can not only access it but explore it, dive deep, ask questions. It's super-fast, easy to use and affordable."

Juan Martitegui

Founder, Educatemia

Understand your audience better with your social media data today

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Overview of Social Media Analytics Tool

What is social media analytics software?

  • Social media analytics software is a tool that gathers data from multiple social media platforms, analyzes it in one place, and provides actionable insights. It helps you understand user behavior and engagement, optimize social media posts accordingly, and chalk out the future roadmap. The software provides a range of features including real-time monitoring, sentiment analysis, competitor analysis, and performance reporting.

Why do you need social media analytics tools?

  • Social media analytics tools provide insights and data-driven information to businesses, enabling them to develop effective social media strategies. Here are some benefits of social media analytics tools:
    • Gather and analyze data from multiple social media platforms in one place
    • Gain insights on audience behavior and engagement from social media posts
    • Identify popular and trending topics to drive content creation
    • Monitor social media channels in real-time to track performance.

How social media analytics helps save your time?

  • A social media analytics tool can help save time in several ways by providing quick and accurate insights into audience behavior and social media performance. Here are some ways by which social media analytics tools can save you time:
    • Eliminates the need for trial and error by providing insights into the type of content that resonates with your audience.
    • Reduces the analysis time drastically from hours to minutes
    • Allows you to extract valuable insights from your data accurately in real-time
    • Enables you to make informed decisions and develop effective social media strategies in quick time.

What are the key features to look for in social media analytics software?

  • When selecting a social media analytics software, it's important to look for specific features to ensure that it can provide effective analysis of your social media data. While modern software offers a range of features, make sure the tool you choose includes at least the following:
    • Capability to gather data from multiple social media platforms
    • Multiple and easy-to-use data visualization options Advanced data analysis technologies, such as artificial intelligence (AI) and machine learning (ML) powered analytics capabilities
    • Collaboration and sharing features to enable teamwork among the social media team.

Why choose Zoho Analytics as your social media analytics platform?

  • With Zoho Analytics, you can analyze audience preference and engagement, posts and ad performance, and competitors' strategies in just a few clicks. Build your social media dashboards by simply dragging and dropping the required reports and get a bird's eye view of your social media performance for easy analysis.