Best 5 Domo alternatives in 2025

Domo is a cloud-based BI and data analytics tool that helps organizations visualize and analyze data. It provides real-time data integration, interactive dashboards, and collaboration features. Domo connects with various data sources and offers a unified view of business performance, making it a popular choice.

 Why you should look for Domo alternatives?

Thinking about switching from Domo? Here’s why many businesses do. While Domo is definitely a capable analytics tool, it comes with a few roadblocks. For one, the high price tag makes it tough for startups and growing teams to justify. Customization is also limited—whether it’s tweaking data models or building flexible dashboards, you don’t always get the freedom you need. Working with large datasets can slow things down, and the steep learning curve means your team will likely spend more time training than analyzing. To top it off, Domo still lags behind when it comes to AI-driven features and automation. If these challenges sound familiar, it might be the right moment to look for the best BI tool that gives you more flexibility, power, and value.

Key features to look for in Domo alternatives

1. Ease of Use

Your BI tool should make reporting simple, not complicated. A good alternative to Domo should offer a simple, intuitive interface that doesn't require heavy training or technical expertise. Features like drag-and-drop report builders, pre-built visualization templates, and guided workflows make it easy for even non-technical users to explore data, build reports, and create dashboards. The goal is to get insights faster, without waiting on IT or data experts.

2. Data Connectivity

Your BI tool is only as powerful as the data it can access. The right alternative to Domo should pull in information from variety of sources including cloud applications, local files and feeds, databases, and even third-party apps through APIs. With all your data flowing into one place, you eliminate silos and create a single, trusted view of your business.

3. Data Preparation

Raw data is often messy. It is filled with duplicates, missing values, or inconsistent formats. A strong Domo alternative should come with an in-built data preparation tool that helps you clean, model, transform, and enrich your data before you start analyzing it. Features like automated data blending, rule-based cleansing, and easy-to-use transformation options can drastically speed up the process. This way, you're always working with reliable, high-quality data.

4. Advanced Analytical Capabilities

Today's businesses need more than just dashboards showing what happened last week. A strong BI tool should go a step further with AI-driven capabilities such as predictive analysis, anomaly detection, trend forecasting, and natural language queries. Even better if it lets you ask questions in plain English and get instant answers. These advanced analytical capabilities turn your data into a tool for smarter, forward-looking decisions.

5. Customization and Collaboration

Every team has different reporting needs, so your BI tool should give you the flexibility to tailor reports and dashboards to fit your goals. Look for a tool that lets you design dashboards your way with custom layouts, branded visuals, calculated metrics, and role-based access. On top of that, collaboration should be seamless. The best BI tool lets you share dashboards, leave comments, and work together in real time so insights turn into action quickly.

6. Scalability and Deployment

As your business grows, so does your data. Whether you're handling larger datasets, adding more users, or expanding to new markets, the right tool should scale without slowing down. Equally important is deployment flexibility. Some businesses prefer cloud-based solutions for accessibility and cost-efficiency, while others may need on-premise options for stricter data governance. A strong Domo alternative should offer multiple deployment models so you can pick what fits best for your organization.

7. Security

Data security isn't optional; it is essential. Look for a BI tool that offers enterprise-grade security features such as role-based access controls, two-factor authentication, encryption, and audit logs. Additionally, compliance with global standards like GDPR, SOC 2, or HIPAA ensures that the platform is committed to protecting your data is safe, private, and always in your control.

8. Affordability

Cost is often the biggest reason businesses look for a Domo alternative. The right BI tool should offer transparent, budget-friendly pricing without any hidden charges for add-ons or features. The best platforms balance robust capabilities like AI, data prep, and collaboration with pricing models that scale fairly as your usage grows, making them accessible to startups, SMBs, and enterprises alike.
 

5 best Domo alternatives for data-driven teams in 2025

1. Zoho Analytics
2. Tableau
3. Microsoft Power BI
4. Looker
5. Qlik

1. Zoho Analytics

Zoho Analytics is a self-service BI and analytics platform that offers AI-powered insights and a user-friendly drag-and-drop interface, making it easy for both beginners and experts. Its built-in data preparation tool allows you to clean, model, transform, and enrich your data effortlessly. With customizable reports and dashboards, businesses can tailor their analytics to their specific needs and share with teams using role-based access control. Unlike Domo, Zoho Analytics provides an affordable pricing model that works well for both startups and enterprises, making it a powerful, scalable, flexible, and cost-effective BI solution. Learn more.

Key features

Ease-of-use

A user friendly BI platform with no steep learning curve and is accessible to users of both technical and non-technical background. The drag-and-drop interface, intuitive dashboard builder, and guided analytics make it easy for any users with no prior training or coding required.

Data integration

Connects with over 500 data sources and to a wide range of databases, data lakes, and data warehouses.  Automate data syncs at custom intervals and use prebuilt connectors and more. This unified approach ensures you have all your data in one place - ready for analysis.

Data preparation

In-built data preparation tool that helps to model, cleanse, transform, enrich and catalog your data by applying 250+  transform function without any coding. Smart recommendations and rule-based workflows make it easy to automate repetitive tasks,

Data visualization

A BI tool that offers more than 50 visualization options like charts, widgets, pivot, summary, and tabular views. With visual elements that are interactive, customizable, and embeddable, insights are communicated effectively. Zoho Analytics also supports conditional formatting and drill-downs for deep data exploration.

Gen AI

With Ask Zia, you can converse in natural language and gives you answers in both textual and visual format. Zia understands business terms and can auto-suggest questions, making it easier to explore data conversationally.

Predictive AI

Perform predictive analysis using uni-variate and multi-variate forcasting, what-if analysis, clustering, and even lets you set smart data alerts.  You can also detect trends and anomalies. This allows you to make proactive business decisions with confidence.

DSML studio

Build custom ML models with the no-code assistant. Zoho Analytics supports various algorithms for regression, classifications, clustering, and more - all without a single line of code

Unified business insights

With unified business analytics in Zoho Analytics, you can bring in data across the organization for various functions. You can blend datasets from multiple departments and uncover cross-functional insights. This enables holistic decision-making with full context.

Collaborative analytics

Sharing and collaborative analytics made easy with fine-grain access control and publishing and embedding reports with or without logins. Users can comment on reports, schedule email exports, and collaborate within the platform. This fosters a culture of data-driven teamwork.

Data storytelling

Zoho Analytics lets you share captivating stories of your data with data storytelling through rich interactive reports. You can sequence your dashboards into narrative slide shows, making it easier to convey trends and insights during meetings.

Embedded analytics

Integrate a full-featured analytics platform within your application using single sign-on API or SAML authentication. Customize the embedded interface to match your app's look and feel, providing a seamless user experience.

Flexible deployments

Zoho Analytics offers both Cloud and on-premise deployment options based on your needs (both Cloud and on-premise) Also opt for hybrid deployments to manage certain data sources locally while using the cloud for reporting. This flexibility ensures you're never locked into a rigid environment.

Mobility

Zoho Analytics has a fully native mobile BI app that lets you access reports and dashboards on the move. You can drill into KPIs, share insights, and receive alerts in real time. This mobile app is optimized for both iOS and Android devices with responsive layouts.

Security

A BI platform that offers enterprise-grade security features, a governance framework, and clear demarcation on who can do what, based on roles like users, viewers, and administrators. Zoho Analytics is also compliant with major data protection standards like GDPR and SOC 2.

2. Tableau

Tableau is well known for its rich data visualization capabilities and its interactive drag-and-drop interface. It allows you to customize your reports according to the specific needs of your business. Tableau supports real-time analysis, which enables users to explore trends quickly. It integrates with multiple sources but can be complex and costly, particularly for small teams and non-technical users. Despite this, Tableau has been the go-to BI solution for organizations who need detailed visual analysis. Explore how Zoho Analytics compares to Tableau.

Key features

• Interactive data visualization
• Multiple data source connections
• AI-driven analytics
• Large dataset capabilities
• Both cloud and on-premises deployments

3. Microsoft Power BI

Microsoft Power BI is the ideal choice for businesses that already use Microsoft products since it offers deep integrations with Excel, Azure, and other Microsoft services. It provides AI-powered insights and real-time data visualization, making it a powerful choice for enterprises. It's an affordable and user-friendly platform, especially for Microsoft users, but its customization can be complex and requires technical experience. Microsoft Power BI is a top Domo alternative for organizations in the Microsoft ecosystem. Explore how Zoho Analytics compares to Microsoft Power BI.

Key features

• Deep integration with the Microsoft ecosystem
• AI-powered insights
• Customizable dashboards
• Affordable pricing for Microsoft users
• Flexible deployment options

4. Looker

Looker is a SQL-driven BI platform that stands out with its advanced data modeling through LookML. It's a good choice for businesses already using Google products due to its deep integrations. Its embedded analytics stand out by letting businesses directly add charts into their application. However, it has a higher learning curve and requires technical experience for customization. Despite this, Looker has been the go-to solution for businesses needing embedded analytics. Explore how Zoho Analytics compares to Looker.

Key features

• Advanced data modeling
• Easy Google Cloud integration
• Embedded analytics
• Flexibility and scalability
• Cloud-first approach

5. Qlik

Qlik is known for its associative data modeling, which helps users explore data smoothly and dynamically. For organizations prioritizing data discovery and exploration, Qlik's advanced analytics is a good choice. It's scalable and can handle complex queries and large datasets with better performance. However, its steep learning curve is a barrier for beginners and non-technical users. For businesses seeking flexible and in-depth exploration, Qlik is a great alternative to Domo. Explore how Zoho Analytics compares to Qlik.

Key features

• Associative data engine
• AI-driven insights
• Real-time data processing
• Scalable architecture
• Strong security

The top choice: Zoho Analytics

Why is Zoho Analytics the best alternative to Domo?

Zoho Analytics is a comprehensive BI solution that provides in-depth data analysis without the complexity or high costs of its competitors. Its AI-powered assistant, Zia, helps users generate automated insights, identify trends, and make data-driven decisions. 

The platform seamlessly integrates with 500+ native data connectors, including cloud apps, databases, files and feeds, and third-party tools, helping businesses consolidate all their data in one place. With an intuitive drag-and-drop interface, even non-technical users can create reports easily. 

In contrast to Domo's high and inflexible pricing, Zoho Analytics offers scalable pricing plans for businesses of all sizes. It also lets organizations customize their reports and dashboards accordingly. 

Overall, Zoho Analytics delivers a robust, AI-driven BI experience with flexibility, affordability, and user-friendliness, making it the best alternative to Domo.

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