Chad Sandstedt, the CEO and co-founder of TagniFi, has been in the tech industry for two decades. When Sandstedt noticed there were no complete data analysis solutions for financial experts, he knew it was an opportunity that he could leverage—that's when he decided to develop a financial database superior to market standards.

Sandstedt established his bootstrapped startup, TagniFi, in Florida in 2012. TagniFi provides a modern financial data platform and analysis tool for finance and investment professionals, and has run on a subscription business model since its inception.

The challenge:

Before switching to Zoho Subscriptions, Sandstedt's team used Excel to track customer subscriptions. Recording customer and subscription details, entering the payment information and follow-up details—all these had to be done manually.

Eventually, this manual process became too time-consuming and overwhelming.

At one point, our team was spending a significant amount of time invoicing and chasing payments, so they had little time to take care of new customers.

- Chad Sandstedt, CEO and Co-Founder, TagniFi

Additionally, manual data entry made it easy for minor errors to slip through the cracks, which led to billing delays and an increase in involuntary churn. The whole process was not good for business, so they started looking into automation to save time and effort.

Sandstedt was looking for a cost-effective platform that offered API integration capabilities and supported online payments. After carefully comparing the features of the major providers in subscription management and recurring billing, he decided that Zoho Subscriptions was the ideal solution for TagniFi.

The solution:

Getting started was easy, all Sandstedt's team had to do was import their Excel file records into Zoho Subscriptions. The self-explanatory sample files and the seamless data import capability of Zoho Subscriptions helped their team finish the process quickly.

After migrating their data, the TagniFi team started using Zoho Subscriptions actively to manage their customers. In a typical subscription billing cycle for a customer, all they have to do is create a subscription (either directly via Zoho Subscriptions or via API) and set the frequency in which the subscription should be renewed. Zoho Subscriptions took care of the rest, from creating the invoices, to emailing them automatically on renewal, to charging the customers' credit card, until finally recording payment for the invoice.

We don't have to manually send emails to remind customers about payments, but that doesn't mean the invoices are left hanging. Zoho Subscriptions sends out automatic payment reminders to our customers and saves us a huge amount of time. The subscription renewal process is one less thing we have to worry about!

Zoho Subscriptions' powerful integration with Stripe was another reason Sandstedt chose Zoho. He found this integration instrumental in streamlining their payment process, as most of their customers prefer to pay using credit cards. The integration with Zoho Books was an added value for the TagniFi team, as it synchronizes TagniFi's invoices and receivables and makes bookkeeping a breeze. They've also integrated Zoho Subscriptions with Zoho CRM to handle their customer data and give their sales team better insight about customers' subscription statuses and up-selling opportunities.

Why TagniFi loves Zoho Subscriptions:

While looking for a subscription platform, Sandstedt wanted a tool that fit their business process, met customers' expectations, and integrated with Stripe. He's thrilled that Zoho Subscriptions fulfills all their needs and is looking forward to continuing growth with a solid system to support TagniFi along the way.

"We're a self-funded company. So, we are very cautious with our expenditures. I love that Zoho Subscriptions is dynamic, yet cost-effective. I've been using it for more than four years now and I highly recommend it!" - Chad Sandstedt